Alive Total Wellness
United States
About company
Alive Total Wellness is a clinic that focuses on testosterone replacement, weight loss and peptide therapy. The company offers personalized affordable care plans emphasizing a holistic approach to health. With more than 20 years of experience, the clinic provides medical services both during appointments and remotely to ensure affordable treatment.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website development
Build robust and scalable online platforms
Web design
Create stunning and user-friendly websites
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Email marketing
Engage your audience with personalized campaigns
Projects details
Business Description:
A Virginia-based Alive Total Wellness clinic specializing in a revolutionary holistic approach to weight loss that transforms not only the body but also the individual's lifestyle.
Google Ads
Web design
Meta Ads
Graphic design
Email marketing
Customer Needs:
- Identify and implement changes to enhance site conversion rates, including the development of a new landing page.
- Halt underperforming Google Ads campaigns and launch new, optimized campaigns based on a freshly gathered and clustered semantic core, with unique text ads for each ad group.
- Initiate advertising with a clear budget and targeted geographical areas, aiming for immediate impact.
- Monitor and adjust advertising campaigns to optimize conversion cost, leveraging daily performance data and market conditions.
Challenge:
Previous ad campaigns failed to produce results. The site lacked conversion optimization, and poor tracking prevented meaningful performance analysis. A full strategy overhaul was necessary for success.
Solutions:
- We began by conducting a comprehensive market study, SEO audit, and review of the client’s existing campaigns.
- All existing Google Ads campaigns were halted, and new ones were launched using a freshly collected and clustered semantic core.
- Each ad group featured unique, intent-driven ad copy.
- Simultaneously, a high-converting landing page was designed with integrated conversion tracking to monitor calls, form submissions, and key page actions.
- Campaigns were geo-targeted within Virginia and launched with defined budgets.
- Throughout the first month, we performed daily optimizations - removing ineffective keywords, adjusting bids, and refining targeting.
- These changes ensured the campaigns aligned with market demand and maintained cost-efficiency while driving high-quality leads.
Results:
- In the first month of the new strategy, Alive Total Wellness achieved 22 tracked conversions and 4 direct phone calls. These early results validated the campaign revamp. Daily campaign management, bid adjustments, and improved tracking ensured strong performance, with ongoing efforts focused on reducing the cost per conversion.
Customer Needs:
- Clear Communication: A website that clearly communicates the benefits of TRT and how it works to potential clients.
- Simplified User Experience: Easy-to-navigate sections to help clients book consultations, understand treatment details, and track their progress.
- Engaging Visual Design: Modern design that reflects the clinic’s mission of health, strength, and rejuvenation for men.
- Trust Building: The website needs to build trust by showcasing testimonials, success stories, and professional expertise.
Challenge:
The challenge was to convey the benefits of testosterone therapy effectively while ensuring the website was both easy to navigate and responsive across devices. The clinic also needed a clear call to action, allowing potential clients to easily schedule consultations or get more information about the therapy.
Solutions:
- User Experience (UX) Improvement: The website was redesigned with a clean, modern layout that highlights the core benefits of TRT, making it easy for users to find information and take action.
- Mobile Optimization: The site was fully optimized for mobile devices, ensuring a seamless experience for users browsing on smartphones and tablets.
- Clear Calls-to-Action (CTA): Added prominent "Get Now" and "Book a Consultation" buttons to guide users toward booking a consultation and learning more about TRT services.
- Informative Content: The website includes a dedicated FAQ section answering common questions, enhancing transparency and reducing barriers to entry for new clients.
- Success Stories Section: Showcased client testimonials and success stories to build trust and provide social proof of the benefits of TRT.
- Faster Loading Times: Page speed was optimized to reduce load times, ensuring users had a smoother experience and a lower bounce rate.
Results:
- Improved User Engagement: The redesign improved the user experience, leading to higher interaction rates, with users spending more time exploring the benefits and details of TRT.
- Increased Consultation Bookings: The optimized CTA buttons and streamlined consultation booking process led to a noticeable increase in appointment bookings.
- Higher Conversion Rates: With the improved design, clear messaging, and strategic CTAs, the clinic experienced higher conversion rates, converting more visitors into clients.
Customer Needs:
- The client needed to generate leads and increase sales for GLP-1 weight loss programs, focusing on attracting individuals ready to start Semaglutide or Tirzepatide treatments through online consultations.
Challenge:
GLP-1 campaigns face strict ad policy limitations. The challenge was to balance compliant messaging with persuasive ad content that could convert cold audiences into motivated leads.
Solutions:
- We launched a Meta Ads campaign targeting adults interested in weight loss, modern health solutions, and physician-supervised programs. Cold traffic ads focused on educating users about the benefits of GLP-1 medications without violating Meta’s ad policies. Messaging emphasized medical oversight, sustainable progress, and accessibility through virtual care.
- We used a mix of static ads, carousels, and short video clips to showcase the simplicity of getting started, customer success stories, and the clinic’s credibility. Lead forms were kept short and mobile-optimized, making it easy for users to express interest and book consultations.
- Pixel tracking and custom events were configured to measure lead quality and completed applications. Retargeting campaigns followed up with engaged users, reinforcing value through limited-time pricing, program details, and educational content.
- We continually tested headlines, visuals, and CTAs to improve lead volume and reduce CPL. Budget scaling was tied directly to conversion performance, ensuring that the highest-performing campaigns received the most spend.
Results:
- The campaigns generated a steady flow of qualified leads and supported consistent sales growth for GLP-1 programs. Alive Total Wellness built a strong acquisition funnel through Meta Ads, making it one of the top-performing marketing channels for the clinic.
Customer Needs:
- Alive Total Wellness needed targeted ad creatives to promote GLP-1 therapy, specifically Tirzepatide, as an advanced weight loss solution.
- The objective was to drive traffic, increase user interest, and convert leads into consultations and purchases.
Challenge:
As Tirzepatide is a newer GLP-1 medication, the key challenge was to introduce the product in a simple, trustworthy, and visually engaging way — overcoming skepticism and low awareness among first-time patients.
Solutions:
- Designed a set of static Meta Ads creatives focused on the benefits of Tirzepatide, including accelerated fat loss, improved metabolic function, and clinical support.
- Highlighted the unique features of Tirzepatide compared to other weight loss medications, using clear infographics and bold messaging.
- Applied a clean, health-forward design approach, combining calm colors, medical iconography, and persuasive copy to establish both clarity and trust.
- Optimized ad layouts for mobile users, ensuring easy readability and high engagement across all placements.
- Integrated testimonials, visual cues of transformation, and physician supervision elements to build credibility and reduce hesitation.
- Coordinated closely with the advertising team to ensure all visuals met Meta policy standards while still achieving attention-grabbing performance.
- Developed creatives that supported both direct purchase paths and consultation sign-ups, guiding users to act immediately.
Results:
- The creatives successfully introduced Tirzepatide to a broader audience, generating increased traffic to the campaign landing page.
- The educational and benefit-focused visual strategy helped position Alive Total Wellness as a modern, reliable provider in the GLP-1 space.
- Strong visual consistency contributed to campaign credibility and improved conversion engagement.
Customer Needs:
- Alive Total Wellness needed a basic email marketing foundation to engage existing contacts and start converting new leads, particularly for their Tirzepatide-based weight loss therapy.
- The client sought assistance in building automation-first email infrastructure with minimal manual involvement.
Challenge:
With a relatively small audience and no established automation, the project required a lightweight but effective approach focused on strategic flows.
Email campaigns were tested, but the key goal was to build a long-term Welcome Flow capable of generating consistent engagement.
Solutions:
- Designed and implemented a Welcome Series flow, triggered by lead capture, to introduce the brand, educate on Tirzepatide therapy, and encourage conversion.
- Built messaging around trust, clarity, and wellness outcomes, fully aligned with the client's tone and value proposition.
- Ensured mobile optimization, integrated performance tracking, and user-friendly structure across all emails.
- Also created two standalone email campaigns for: - Weight Loss Therapy (Tirzepatide) – Open rate: 27.03%. - About Alive Total Wellness – Open rate: 14.29%.
Results:
- The Welcome Flow quickly proved to be the main performance driver: - 65 total recipients; - 1.94% open rate (+67.74%); - 27.42% click rate (+119.35%) — rated Excellent.
- The campaign emails provided supplementary value but most of the conversions and interactions came from the automated flow, confirming its effectiveness as the primary channel.
Business Value:
By partnering with Alive Total Wellness, Webugol facilitated a transformative approach to digital marketing, addressing previous shortcomings and setting a new direction for successful advertising on the Google network. The comprehensive strategy encompassed market analysis, SEO improvements, targeted ad campaigns, and a focus on conversion optimization, leading to immediate and measurable results. This collaboration has laid the groundwork for ongoing success in attracting and engaging clients, optimizing advertising spend, and establishing Alive Total Wellness as a leader in holistic weight loss solutions.
