Aditi Desai Clinic
United Kingdom
About company
Aditi Desai Clinic, a prominent medical facility in London specializing in the treatment of Bruxism, Snoring, Sleep Apnea, and TMJ Disorder, partnered with Webugol to enhance their digital presence and customer acquisition through targeted Google Ads campaigns.
Services provided
Meta Ads
Enhance brand visibility through tailored strategies
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Projects details
Business Description:
Dr. Aditi Desai is a distinguished dental surgeon and sleep specialist based in London, UK. She specializes in the dental management of sleep disorders, including sleep apnoea, snoring, sleep bruxism (teeth grinding), and temporomandibular joint dysfunction (TMD). As the President of both the British Society of Dental Sleep Medicine (BSDSM) and the British Academy of Dental Sleep Medicine (BADSM), Dr. Desai is a leading authority in her field. Her practice is dedicated to providing personalized care to individuals experiencing sleep-related issues, offering treatments such as Mandibular Advancement Devices (MADs) and eXciteOSA therapy. Dr. Desai consults at prestigious locations, including The Shard and Harley Street in London, and is also affiliated with Global Sleep Solutions, a multidisciplinary service aimed at raising awareness and providing access to treatment for sleep disorders .
Google Ads
Meta Ads
Customer Needs:
- Develop and cluster semantic cores for the clinic's main services to ensure targeted and effective advertising.
- Set up a new Google Ads account and configure conversion tracking to measure the effectiveness of the campaigns.
- Launch targeted advertising campaigns specifically for Snoring in the London area, with the flexibility to adjust and expand the campaigns based on initial results and market feedback.
- Enhance the reach and impact of the campaigns by introducing a Pmax advertising strategy after establishing the initial search campaign’s success.
- The main goal of advertising was to get calls to the doctor - this was tracked as the main conversion.
Challenge:
The clinic aimed to boost patient inflow and enhance brand recognition online but faced challenges with initial keyword accuracy and website technical issues that could hinder campaign effectiveness.
Solutions:
- Initial site and market analysis led to the identification of minor errors, prompting technical specifications for corrective programming, which were promptly implemented with client approval.
- Semantic cores were meticulously collected and clustered for the clinic's primary services, focusing initially on Snoring to tailor the advertising efforts.
- A new Google Ads account was created, and conversion tracking was set up to ensure precise measurement of campaign success.
- The advertising campaign for Snoring was launched with specific geographic targeting in London, closely monitored for performance and adjusted with an enhanced semantic core based on initial feedback.
- Following the success of the search campaign, a Pmax campaign was launched to strengthen the clinic's online presence, incorporating custom creatives and new text ads to capture a wider audience.
Results:
- The targeted approach in the Snoring campaign led to noticeable improvements in campaign performance and precision.
- Adjustments made from the initial semantic core analysis enhanced the relevance and effectiveness of the ads, resulting in better engagement and conversion rates.
- The introduction of the P-max campaign further expanded the clinic's reach and bolstered its brand presence in the competitive London healthcare market.
Customer Needs:
- The main task in Facebook was to create an advertising account and set up a pixel to track conversions correctly.
- Launch effective advertising at the clinic's location and maximize customer retention
- The main goal of advertising was to get calls to the doctor - this was tracked as the main conversion.
Challenge:
The clinic aimed to boost patient inflow and enhance brand recognition online but faced challenges with initial keyword accuracy and website technical issues that could hinder campaign effectiveness.
Solutions:
- In Facebook an advertising account was created and a pixel was set up to study the audience, track customer behavior, and learn.
- Next, we launched an advertising campaign that, thanks to the training, showed good results and increased the flow of customers.
- After that, we monitored the advertising campaign and its effectiveness, as well as made adjustments in case of negative indicators
Results:
- Thanks to effective training in Facebook advertising, a good result was not long in coming, and the company performed well from the very beginning of its launch and improved its performance day by day
- Next came the scaling process
Business Value:
Dr. Aditi Desai's practice offers significant value by addressing the growing concern of sleep disorders, which affect a substantial portion of the population. Through her expertise and compassionate care, she provides effective alternatives to traditional treatments like CPAP, enhancing patient compliance and quality of life. By focusing on dental solutions for sleep disorders, Dr. Desai bridges the gap between dentistry and sleep medicine, offering a specialized approach that is both accessible and effective. Her leadership in professional organizations and commitment to education further contribute to the advancement of dental sleep medicine, benefiting both patients and the broader medical community.
