Elva's All Naturals
Canada
About company
Elva’s All Natural is a family cosmetics and home products manufacturing business
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Projects details
Business Description:
Elva’s All Naturals is a Canadian family-owned company based in Prince Edward County, Ontario. Founded by Kirsten and Ian, the company is named after Kirsten’s beloved Nana, Elva, whose image graces their logo. Elva’s All Naturals specializes in creating high-quality, eco-friendly personal care and household products. Their offerings include skincare, haircare, cleaning supplies, and zero-waste essentials, all formulated with natural, certified organic, and fair-trade ingredients. The company is committed to sustainability, using biodegradable, refillable packaging, and ensuring all products are cruelty-free and free from harmful chemicals such as sulfates, parabens, and artificial fragrances. Elva’s All Naturals is also CertClean certified, North America’s leading certification for safer beauty and personal care products.
Google Ads
Customer Needs:
- improve the store's conversion rate by optimizing the website and ensuring a seamless shopping experience for customers.
- enhance the attractiveness of their product listings through better images and descriptions to engage more potential buyers.
- simplify and optimize the checkout process to reduce cart abandonment and improve the overall customer experience.
Challenge:
The client faced several obstacles in achieving their goals, including a poorly structured website with a confusing product layout and navigation that made it difficult for customers to find what they were looking for. Product images and descriptions lacked appeal, which hindered customer engagement and conversion rates. The checkout process was complex, with multiple steps that led to higher cart abandonment. Additionally, there was a lack of insight into which Google Ads campaigns were providing the best return, and the client struggled with finding the right balance between ad spend and performance. These challenges required an overhaul of both the website and advertising campaigns to maximize efficiency and profitability.
Solutions:
- We set up and optimized Google Merchant Center and Google Shopping Ads to showcase products directly to interested shoppers. We tested both manual and smart shopping campaigns for various product segments to identify which method delivered the best results.
- We launched targeted Google Search campaigns with carefully selected keywords, focusing on high-intent searches to capture customers actively looking to purchase.
- We tested different ad types and targeting strategies to identify the most profitable campaigns. We refined our approach based on performance data, stopping underperforming ads and investing more in the most effective ones.
Results:
- We achieved an average cost per click (CPC) of just 0.53 CAD, which is quite low considering the high-quality traffic generated by the campaigns.
- The campaigns generated an average of 25+ new customer purchases every month, significantly boosting revenue for the business.
- Through ongoing optimization and website enhancements, the conversion rate saw a noticeable increase, making the most out of the existing traffic.
- By continuously testing and refining Google Ads campaigns, we stopped ineffective ads and focused the budget on the campaigns that yielded the best returns, leading to a more efficient allocation of ad spend.
- The ongoing analysis of customer behavior allowed us to fine-tune the user experience on the website, resulting in a smoother path to conversion and higher customer satisfaction.
Business Value:
Elva’s All Naturals provides significant value by offering products that prioritize both personal health and environmental sustainability. By eliminating toxic chemicals from their formulations, the company ensures that their products are safe for consumers and the planet. Their commitment to using plant-based ingredients and sustainable packaging helps reduce environmental impact, aligning with the values of eco-conscious consumers. Additionally, the use of refillable containers and biodegradable ingredients supports a zero-waste lifestyle, making it easier for customers to make environmentally responsible choices. Through their dedication to quality, sustainability, and ethical practices, Elva’s All Naturals empowers individuals to care for themselves and the environment simultaneously.
