Spire Dental Care
About company
Spire Dental Care is a comprehensive dental clinic in Langley offering preventative care, dental crowns, emergency dentistry, and more. Committed to personalized, high-quality treatments using the latest technology, the clinic strives to ensure optimal oral health and comfort for its local community.
Services provided
Projects details
Google Ads
Customer Needs:
- Spire Dental Care needed to improve its online presence and optimize advertising campaigns to boost patient engagement. Key needs included fixing site errors, setting up accurate conversion tracking, developing targeted ad strategies for key services, and managing Google Ads campaigns within specified territories and budgets.
Challenge:
The clinic faced technical issues on its website and underperforming ads that limited engagement and conversions, requiring a comprehensive audit and a focused advertising strategy to improve results.
Solutions:
- Developed and gained approval for a comprehensive advertising strategy.
- Set up precise conversion tracking to monitor user actions accurately.
- Gathered and clustered semantic cores for key services including Preventative Care, Dental Crowns, and Emergency Dentistry.
- Wrote unique text ads for each service group.
- Launched campaigns with clearly defined territorial and budget parameters.
- Introduced a Performance Max (Pmax) campaign for General Services following initial success, delivering strong early results.
- Monitored campaign performance daily.
- Optimized bids based on market conditions.
- Continuously cleaned negative keywords to maximize effectiveness and ROI.
Results:
- The revamped campaigns led to significantly improved performance and higher patient engagement. The Pmax campaign delivered strong results immediately, increasing reach and effectiveness. Accurate conversion tracking enabled reliable data collection for ongoing optimization, contributing to sustained campaign success.
