Unique Blinds
Canada
20
%increase in qualified leads
15
%boost in conversions
30
%increase in booked consultations
About company
Unique Blinds is a Toronto-based company specializing in the design, customization, and installation of premium window treatments, including blinds, roller blinds, and drapes. With a client-focused approach and dedication to quality, the company provides tailored solutions to both residential and commercial spaces, ensuring every design reflects the customer’s vision.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Projects details
Google Ads
Meta Ads
Customer Needs:
- Unique Blinds needed a digital marketing strategy to generate leads and boost product sales. With no previous advertising campaigns, the client sought guidance on market entry, starting with Facebook Ads and later expanding to Google Ads to reach a local, interested audience in Toronto.
Challenge:
Entering a competitive market with a limited budget made it difficult to cover all services. Strategic decisions had to be made to focus resources effectively and ensure that campaigns produced measurable results.
Solutions:
- We began with a business analysis and identified designer blinds and roller blinds as high-potential categories for initial promotion.
- We launched Facebook Ads first to quickly gain brand visibility and gather performance data
- After defining geo-targeting, interests, and video creatives, we successfully launched the campaign.
- With Facebook Ads performing well, we expanded to Google Ads.
- Services were segmented into ad groups: blinds, shades, and drapes.
- We collected semantic cores, grouped keywords by intent, and wrote custom ad copy for each group.
- Each campaign was launched with a defined territory, budget, and max bid cap.
- After reviewing first-month results, we found that market competition required more budget than available, so we focused our full resources on the "blinds" campaign.
- Gradually increasing max CPC, we optimized campaign performance daily by excluding non-relevant traffic and adjusting bids - ensuring maximum efficiency and lead generation within the budget.
Results:
- The Facebook and Google Ads campaigns helped Unique Blinds enter the competitive Toronto market, with early conversions coming from the focused “blinds” campaign. Streamlining the budget and refining targeting led to a steady increase in qualified leads. Ongoing bid adjustments and keyword cleanup continue to improve cost-efficiency and campaign performance.
Customer Needs:
- The client needed a targeted Meta Ads campaign to generate high-quality leads for their custom blinds and window treatment services. The goal was to attract homeowners and businesses looking for unique, tailored solutions.
Challenge:
The challenge was to create effective lead-generation ads in a market with multiple competitors offering similar products. The campaign needed to stand out while maintaining a low cost per lead and maximizing conversion rates.
Solutions:
- We developed a focused lead-generation strategy on Meta Ads to capture high-intent users searching for custom blinds and window treatments. Using interest-based targeting, we reached homeowners, interior designers, and business owners in specific geographic locations.
- Creative assets emphasized the variety and quality of Unique Blinds' offerings, including custom designs, energy-efficient solutions, and free consultations. We used carousel ads to showcase different styles, colors, and materials, along with clear calls-to-action like “Get a Free Quote” and “Book Your Consultation Today.”
- Retargeting campaigns were set up to engage users who had previously visited the website or interacted with the business’s social media, encouraging them to move forward with a consultation. We also tested different ad formats, including lead forms and direct links to the booking page, to determine the most effective method for conversions.
Results:
- The campaign successfully generated qualified leads at a competitive cost, with a significant increase in booked consultations. Meta Ads became a reliable source of new customers, helping Unique Blinds expand its customer base and grow its presence in the local market.
