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ICYReno

ICYReno
About company

About company

ICYReno is a Mississauga-based waterproofing and basement crack repair company serving homeowners across the GTA. Backed by hands-on experience and a results-driven team, ICYReno specializes in protecting homes from water damage with reliable, long-term solutions. Their services include foundation sealing, interior drainage, and basement waterproofing.

Services provided

offer

Projects details

Google Ads

Customer Needs:

  • ICYReno, a waterproofing and basement crack repair company in Mississauga, needed to quickly generate leads online through high-performing Google Ads campaigns. The goal was to attract local customers efficiently while launching their digital advertising presence.

Challenge:

As a newcomer to online advertising, ICYReno needed fast results in a competitive local market. Their existing web presence lacked proper tracking and conversion-focused design, limiting lead generation potential.

Solutions:

  • We leveraged our experience with waterproofing businesses in North America to plan an efficient lead-generation funnel.
  • The first step was to launch a new, high-converting landing page in collaboration with our Canadian partner Web4You. Within 3 days, the new page, waterproofing.icyreno.ca, went live.
  • We optimized it with strong conversion elements, call tracking, and inquiry form tracking.
  • We then launched a Google Ads campaign targeting local waterproofing and crack repair queries.
  • Using our prebuilt negative keyword list for the industry, we filtered 158 irrelevant search terms.
  • We also analyzed ad placements and adjusted CPC bids by region to improve efficiency.

Results:

  • In the first month, ICYReno’s Google Ads campaign dominated auction share and consistently placed in the top 3 positions. Smart bid optimization, a dedicated landing page, and an industry-specific negative keyword base led to a strong lead flow. The campaign proved highly profitable and scalable for future growth.
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