ICYReno



About company
ICYReno is a Mississauga-based waterproofing and basement crack repair company serving homeowners across the GTA. Backed by hands-on experience and a results-driven team, ICYReno specializes in protecting homes from water damage with reliable, long-term solutions. Their services include foundation sealing, interior drainage, and basement waterproofing.
Services provided

Projects details
Google Ads
Customer Needs:
- ICYReno, a waterproofing and basement crack repair company in Mississauga, needed to quickly generate leads online through high-performing Google Ads campaigns. The goal was to attract local customers efficiently while launching their digital advertising presence.
Challenge:
As a newcomer to online advertising, ICYReno needed fast results in a competitive local market. Their existing web presence lacked proper tracking and conversion-focused design, limiting lead generation potential.
Solutions:
- We leveraged our experience with waterproofing businesses in North America to plan an efficient lead-generation funnel.
- The first step was to launch a new, high-converting landing page in collaboration with our Canadian partner Web4You. Within 3 days, the new page, waterproofing.icyreno.ca, went live.
- We optimized it with strong conversion elements, call tracking, and inquiry form tracking.
- We then launched a Google Ads campaign targeting local waterproofing and crack repair queries.
- Using our prebuilt negative keyword list for the industry, we filtered 158 irrelevant search terms.
- We also analyzed ad placements and adjusted CPC bids by region to improve efficiency.
Results:
- In the first month, ICYReno’s Google Ads campaign dominated auction share and consistently placed in the top 3 positions. Smart bid optimization, a dedicated landing page, and an industry-specific negative keyword base led to a strong lead flow. The campaign proved highly profitable and scalable for future growth.