EBI#2 - Lead generation vs branding 2 years ago

From all sides, we hear the names of famous brands. The success of the so-called FAANG (Facebook, Amazon, Apple, Netflix and Google) is arousing everyone’s head. Nevertheless, is brand really such an important element, or is it more important to get a steady customer flow that will buy products regularly?

It is very simple:

  • To get sales – you need effective lead generation
  • To sell easier, faster, more expensive and resell – you need brand.

If you are only starting your business – focus more on lead generation to cover day-to-day cost.

Simultaneously don’t forget to brand yourself by providing small communication system.

If you have good lead generation system – power it up with brand activities.

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