Be first, Be visible!
Google Ads is the world’s largest and most popular PPC advertising platform, Google is considered the de facto leader in online advertising. Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.
One of the main advantages of using Google as an advertising platform is its immense reach. Put simply, no other search engine can offer the potential audience that Google can. Google offers paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network. Ads look almost identical to the usual search results, and are the only difference - the little word "Advertisement". Google ads can appear at the top, bottom, and side of the search results page. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads. Few years ago Google added Google Merchant platform and Shopping advertising that is consider as one of the most effective advertisement tools for eCommerce.
Google Ads is focused around keywords – advertisers choose a list of keywords to target that is relevant to their business offerings, the words that people are most likely to use when searching for their product. The cost of Google Ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more. Advertisers using Ads bid on keywords – specific words and phrases included in search queries entered by Google users. When users click on these ads, the advertiser pays a certain cost (CPC).
The topmost benefit of Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads. But, a well optimized Ads campaign can work much faster for a business to get the much coveted first spot in search.
Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with Ads, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand using YouTube Ads.
With Google Ads advertising account, you can track and analyze multiple parameters of efficiency, for example, how many people see your ad, how many clicks made on the ad or the number of target actions on your site. Making sure that the progress your ad, you can quickly make the necessary changes to improve the campaign.
Google Ads would be the answer for your business only if you meet these criteria:
- Is your audience online?
- Are the keywords related to your business being searched online?
- Search for your keyword online to see if Google throws relevant answers/
- Are your competitors investing online (paid or unpaid channels)?
Search advertising on Google Ads is one of the main and most powerful methods of advertising on the Internet, and the main advantage is that search advertising leads your business to mature buyers who are most ready to place an order. It is seen only by visitors who search for what the advertiser has to offer. Using search ads allows you to get new customers in the first day of launch, and the effectiveness of this channel is one of the highest.