SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO works?
In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand. This is because all search engines have the same goal: to show the best, most relevant results to their users. Google uses bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results. Unlike Google ads, you can’t pay search engines to get higher organic search rankings.
Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most businesses’ website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
You don’t need to pay for ads in SEO but you will pay for content, links, website changes.
Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query.
This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
Of course, researching and writing high quality content, links and SEO website changes requires an investment. That investment will either be in the form of time, if you choose to create it yourself, or money, if you choose to hire a digital marketing agency to create it for you.
But once you’ve made that initial investment, there’s no ongoing cost to keep attracting traffic to your content.
SEO targets quality traffic
One of the biggest advantages of SEO is that it’s an inbound marketing strategy. Unlike traditional outbound advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information. These traditional methods, like cold calling, spam emails, and interruptive ads, are done solely with the advertiser’s goals in mind. And many consumers find them downright annoying. Inbound marketing, on the other hand, is much more customer-centric. When users are ready to spend some time researching your industry or learning more about their options for a specific type of product, they can find you on their own. This is not only much more convenient for consumers but also results in more qualified leads for your business.
It’s A Long-Term Strategy
In contrast to Google Ads that allows getting new customer flow in a few days, SEO results cannot appear as fast. SEO can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
The opportunity for your brand, in terms of awareness and brand equity, is limitless. The digital world has provided us with a myriad of options to explore with the aim of achieving overall organizational goals.
Search Engine Optimization is one of the strategies that will help you ace the competition. SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take on the challenge and use SEO to your advantage.