Social Media Ads
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
SMM is the easiest way to reach an enormous audience — nowadays a half of the global population, 3.8 billion people, use social media. Social media is extremely useful for increasing brand awareness. In other words, the majority of people learn about new brands on social networks.
The benefits of social media marketing far outweigh any of the disadvantages. Social ads are highly targeted, linked to your company's profile, and can be used to satisfy a variety of different marketing goals, like generating brand recognition or increasing sales.
54% of users research products through social media. So, a brand should have high-quality accounts on different social networks to take advantage of the users’ social media interests. Furthermore, excellent service through social media is also crucial. People expect companies to help them, and, if the assistance was excellent, they are happy to recommend the brand to others.
Although many social media platforms allow brands to sell their products without going to an external website or landing page, social media is still a great way to increase the traffic.
If you promote your business via content marketing, you can distribute your content more effectively with SMM. People always share useful, exciting, and entertaining information with their friends on social networks. SMM is a great way to inform your customers about special offers. Social networks help deliver information about sales or giveaways swiftly and cheaply, although the majority of users prefer to receive promotional messages by email.
Social media advertising (Facebook Ads and Instagram Ads) can be effectively combined with your Google Ads and SEO (Search Engine Optimization) strategy to catch unconverted users and warm them up for purchase decision. In addition, for long-term selling products or services, social media can be the main tool to convince potential customer by regular communications and acquaintance with the brand.
SMM is the best way to interact with the audience. This way, your brand is already in the place your customers prefer to spend their time, so it helps you stay close and be more trustworthy. SMM — more than any other marketing channel — helps you get feedback from customers. In any possible way — through reviews, likes, comments, etc. If your clients have had a bad experience with your product, they would rather inform you about it through social networks. It creates the opportunity to react properly, and retain this particular client and attract others.
A few years ago, social networks were a small field, and it was easy for marketers to manage them manually. Today promoting your brand via social media is a tough job, which demands a lot of additional tools to make everything work.
Social Media Marketing Strategy
The first step is to think about social media strategy. What are the goals? How can social media helps achieve business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. Which social media platforms do you want to focus on? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? This doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn.
Even if you already are familiar with paid ads on social media, the way in which an ad is publicized greatly depends on the social network you select for a campaign. We will now delve into the most popular social media marketing platforms:
Facebook: advertising on Facebook allows you to reach a large community of online users. Right now, there are approximately 1.5 billion active Facebook profiles. Although the basic requirements are just a title and the ad itself, the possibilities are endless. You can post to your webpage or Facebook page. There are various types of ads which exist depending on the objectives your company has. It can also establish different metrics for measuring the efficiency of campaigns (i.e. clicks, interactions, conversions, sales, etc.)
Instagram: Instagram ads are actually quite simple, since it is owned by Facebook. Each ad is clearly labeled as an “Sponsored” in order to tell users that a given post is part of paid advertising. At the same time, the option of clicking on “Learn More” is plainly visible as well. By tapping on this call to action, you can directly access the advertiser’s website. A company that advertises on Instagram can also make ads visible to certain audiences based on the accounts they follow on social medias.