Home / Project / ЕлектроТехноПром

Електро Техно Пром

Ukraine

optimization in lead volume

auction position in 2 weeks

boost in conversion rates

About Company

ElektrotehnoProm is a leading provider of industrial equipment and electrical solutions in Ukraine. Specializing in high-quality products and services, the company ensures optimal performance and efficiency for businesses across industries, backed by a commitment to customer satisfaction and cutting-edge technology.

Visit website

Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Website SEO

Improve search rankings with expert optimization

Website development

Build robust and scalable online platforms

Projects details

Google Ads

Website seo

Customer Needs:

ETP needed to generate more customer inquiries through Google Ads and increase visibility in a narrow B2B cable solutions market. Due to the outdated website’s poor conversion performance, a new landing page was required to properly support advertising efforts and lead generation.

Challenge:

The B2B cable solutions market is niche, with limited demand. To capture all relevant traffic, the campaign had to consistently hold the top auction position while working with a modest budget and outdated site structure.

Solutions:

We began by identifying that the current website was not optimized for lead generation.
As a result, we developed a dedicated landing page tailored to ETP’s offerings and structured it for higher conversion.
Once the landing page was complete, we launched a highly focused Google Ads campaign.
Due to the market’s narrow scope, we targeted only relevant keywords and search intents, ensuring all ad spend reached the intended audience.
Within two weeks of launch, the campaign reached the absolute top position in Google’s auction.
We implemented daily monitoring, regularly cleaning negative keywords to filter out irrelevant clicks.
The upper limit of CPC bids was manually adjusted to maintain top position while maximizing the number of qualified clicks within the set budget.
Early results confirmed the campaign's profitability, with consistent inbound inquiries and strong return on ad spend.

Results:

Within two weeks, ETP’s Google Ads campaign achieved the #1 auction position and began generating consistent customer inquiries. Daily optimizations, including keyword cleaning and bid adjustments, helped maximize lead volume without exceeding budget. The newly developed landing page played a key role in increasing conversion rates.

Customer Needs:

The site initially came with low traffic and needed to attract more customers. The primary goal was to improve its visibility and generate leads for its services/products, ensuring better engagement and conversions.

Challenge:

The website had a domain rating of 1, which led to very few visitors. This low domain authority and lack of exposure made it difficult to rank for relevant keywords, and the site struggled to attract a customer base.

Solutions:

Full Site Audit and Correction of Technical Errors: A thorough site audit was conducted to identify technical errors such as slow page load times, mobile optimization issues, and crawlability problems. These errors were addressed to improve site performance and search engine rankings.
Compilation of a Semantic Core for the Site: We conducted extensive keyword research and developed a semantic core based on relevant and high-traffic keywords. This semantic core focused on terms related to the company’s products or services, ensuring higher visibility in search results.
Content Creation: High-quality, SEO-optimized content was created for both service and product pages. The content was designed to address the needs and concerns of potential customers while also improving keyword rankings.
Link Building Strategy: A targeted link-building strategy was implemented to acquire high-quality backlinks from reputable websites. These backlinks helped to improve the site's domain authority and boosted its search engine rankings.
Optimization of All Site Pages: All website pages, including product and service pages, were optimized with relevant meta tags, titles, descriptions, and internal linking to enhance SEO performance and improve search visibility.

Results:

All pages on the site began to rank better in Google search results for their target keywords, resulting in improved visibility.
The website’s domain rating increased significantly from 1 to 11, showcasing substantial improvement in authority and credibility.
The website saw a 2-fold increase in traffic, with a 2x increase in impressions, demonstrating the success of the SEO strategy in boosting engagement and driving more potential customers.