Ace Pelizon Plumbing
Canada
20
%increase in engagement
10
%decrease in CPC
15
%ROI improvement
About company
Ace Pelizon Plumbing has served the San Gabriel Valley since 1957, offering expert plumbing services for homes and businesses. Known for reliability and quality, their services include leak detection, septic systems, and pipeline replacement. With a trusted team and decades of experience, they remain a top choice for residential and commercial plumbing in California.
Services provided
Projects details
Google Ads
Customer Needs:
- Ace Pelizon Plumbing sought to improve the performance of their Google Ads campaigns, increase lead tracking accuracy, and enhance their SEO positioning. They also needed expert support in integrating third-party phone tracking and developing optimized campaigns for specific service areas.
Challenge:
Although Ace Pelizon Plumbing had an established presence on Google Ads, their campaigns were underperforming. They also faced challenges integrating third-party phone tracking into their digital strategy.
Solutions:
- We began with a detailed audit of the client’s SEO performance and existing Google Ads campaigns, revealing inefficiencies that were limiting results.
- After presenting our findings, we paused low-performing ads and developed a fresh advertising strategy.
- This included building new semantic cores, crafting service-specific text ads, and segmenting campaigns by territory and budget.
- We also integrated a third-party call tracking system to enhance lead attribution and improve visibility into campaign performance.
- New campaigns focused on key services like leak detection, backflow testing, and pipeline replacement, targeting San Gabriel Valley and surrounding areas.
- Performance was monitored daily, allowing for timely bid adjustments and keyword cleanup.
- With consistent optimization, the campaigns achieved improved CPC, better ad placements, and higher lead quality.
- Our strategy also helped strengthen Ace Pelizon’s competitive positioning across both residential and commercial plumbing segments.
Results:
- The first month delivered strong results, including increased engagement and improved ad visibility. CPC rates dropped, and targeted campaigns drove more qualified leads. The integration of third-party call tracking allowed for deeper campaign insight, supporting continuous improvement in ROI and client outreach.
