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Aditi Desai Clinic

United Kingdom

boost in reach

increase in calls

About company

Aditi Desai Clinic is a leading London-based medical facility specializing in sleep-related disorders and dental issues, including Bruxism, Snoring, TMJ, and Sleep Apnea. With a focus on innovation and personalized care, the clinic provides expert treatments that enhance patients' sleep, health, and overall quality of life in a welcoming, professional environment.

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Services provided

Meta Ads

Enhance brand visibility through tailored strategies

Google Ads

Drive targeted traffic with optimized campaigns

Website SEO

Improve search rankings with expert optimization

Graphic design

Captivate with innovative and eye-catching visuals

Email marketing

Engage your audience with personalized campaigns

Local seo

Boost local presence with effective tactics

Projects details

Business Description:

Dr. Aditi Desai is a distinguished dental surgeon and sleep specialist based in London, UK. She specializes in the dental management of sleep disorders, including sleep apnoea, snoring, sleep bruxism (teeth grinding), and temporomandibular joint dysfunction (TMD). As the President of both the British Society of Dental Sleep Medicine (BSDSM) and the British Academy of Dental Sleep Medicine (BADSM), Dr. Desai is a leading authority in her field. Her practice is dedicated to providing personalized care to individuals experiencing sleep-related issues, offering treatments such as Mandibular Advancement Devices (MADs) and eXciteOSA therapy. Dr. Desai consults at prestigious locations, including The Shard and Harley Street in London, and is also affiliated with Global Sleep Solutions, a multidisciplinary service aimed at raising awareness and providing access to treatment for sleep disorders .

Google Ads

Meta Ads

Website seo

Graphic design

Email marketing

Local seo

Customer Needs:

Develop and cluster semantic cores for the clinic's main services to ensure targeted and effective advertising.
Set up a new Google Ads account and configure conversion tracking to measure the effectiveness of the campaigns.
Launch targeted advertising campaigns specifically for Snoring in the London area, with the flexibility to adjust and expand the campaigns based on initial results and market feedback.
Enhance the reach and impact of the campaigns by introducing a Pmax advertising strategy after establishing the initial search campaign’s success.
The main goal of advertising was to get calls to the doctor - this was tracked as the main conversion.

Challenge:

The clinic had minimal digital visibility and keyword precision. Technical issues on the website also risked limiting advertising performance. A focused strategy was required to attract relevant local patients.

Solutions:

We began with a thorough audit of the clinic’s website and market.
Minor technical issues were identified and resolved through a tailored development task list, approved and implemented with client cooperation.
We collected and clustered semantic cores for key services, beginning with Snoring.
A new Google Ads account was created, and conversion tracking was properly set up.
A geographically targeted search campaign was launched across London, optimized using real-time feedback and keyword refinements to increase relevance and engagement.
Once early results confirmed campaign success, we introduced a Performance Max (Pmax) campaign with tailored creatives and updated ad copy to further increase reach and visibility.
Throughout the campaign, we continually monitored performance, fine-tuned bids, and cleaned up search terms to ensure optimal ROI and patient acquisition rates for the clinic’s sleep-related treatments.

Results:

The Snoring campaign showed significant improvements in engagement and conversions. Optimized keywords enhanced ad targeting, while the Pmax campaign extended reach across the London area. Overall, the clinic saw a notable rise in patient inquiries and increased visibility for specialized treatments like Bruxism and Sleep Apnea

Customer Needs:

The main task in Facebook was to create an advertising account and set up a pixel to track conversions correctly.
Launch effective advertising at the clinic's location and maximize customer retention
The main goal of advertising was to get calls to the doctor - this was tracked as the main conversion.

Challenge:

The clinic aimed to boost patient inflow and enhance brand recognition online but faced challenges with initial keyword accuracy and website technical issues that could hinder campaign effectiveness.

Solutions:

In Facebook an advertising account was created and a pixel was set up to study the audience, track customer behavior, and learn.
Next, we launched an advertising campaign that, thanks to the training, showed good results and increased the flow of customers.
After that, we monitored the advertising campaign and its effectiveness, as well as made adjustments in case of negative indicators

Results:

Thanks to effective training in Facebook advertising, a good result was not long in coming, and the company performed well from the very beginning of its launch and improved its performance day by day
Next came the scaling process

Customer Needs:

The site came with very low traffic and needed to attract customers seeking treatments for Bruxism, Snoring, Sleep Apnoea, and TMJ Disorder in London. The objective was to drive awareness and generate leads for these specific services by optimizing the site and content.

Challenge:

The website had a domain rating of 10 and faced some technical errors that hindered its ability to rank well. Additionally, there was no solid SEO strategy in place to attract targeted traffic for Bruxism and related sleep disorders in the London area.

Solutions:

Full Site Audit and Correction of Technical Errors: A complete audit of the website was performed to identify and resolve technical issues that impacted site performance, crawlability, and user experience.
Compilation of a Semantic Core for the Site: A thorough keyword research strategy was implemented, targeting key search terms related to Bruxism, Snoring, Sleep Apnoea, and TMJ Disorder in the London area.
Creation of Topics for Blog Pages: We developed blog topics focusing on common concerns and solutions for Bruxism, Snoring, Sleep Apnoea, and TMJ Disorder, designed to drive organic traffic and educate potential clients.
Creation of Content: High-quality, informative content was created for both service and blog pages to provide value to users while also improving the site's SEO performance.
Link Building Strategy: A robust link-building strategy was implemented, acquiring high-quality backlinks to increase the website's domain authority and improve rankings in competitive niches.
Optimization of Meta Tags for All Service Pages for Local Keywords: All service pages were optimized for local keywords like "Bruxism treatment London" and "Snoring solutions London" to improve visibility in London-specific searches.

Results:

The website achieved improved rankings for all targeted services, securing top positions in Google search results for relevant queries.
The domain rating grew from 10 to 34 within just a few months, indicating a significant increase in website authority.
We saw an increase in website traffic, and as the SEO efforts continue, we expect further improvements in the coming months, considering the relatively short time frame of 3 months.

Customer Needs:

Dr. Aditi Desai required tailored creatives for Meta and Google Ads to promote an innovative treatment for snoring and sleep disorders.
The aim was to raise awareness of this non-invasive solution and position it as a modern alternative to traditional treatments.

Challenge:

The topic of snoring, while common, is often overlooked or considered too personal, requiring a thoughtful, informative creative approach to engage and educate potential patients.
Additionally, the relatively high consultation cost and requirement for upfront payment created a barrier to conversion, making trust-building and clarity in visuals even more critical.

Solutions:

Created a series of static creatives and carousel ads for both Meta and Google Ads, clearly communicating the benefits of Dr. Desai’s advanced snoring treatments.
Focused on sleep quality, daily performance, and overall well-being as the key themes, presenting snoring not just as an inconvenience but a solvable health issue.
Used calming visual tones, clean typography, and reassuring imagery to make the topic approachable and professional.
Designed creatives that broke down how the treatment works in simple, user-friendly language, making carousel formats especially effective for step-by-step explanations.
Adapted creatives for different ad formats and audiences, allowing for performance testing across awareness and conversion campaigns.
Maintained a medically credible yet friendly tone throughout all designs, aligning with Dr. Desai’s trusted reputation in sleep health.
Ensured all assets met ad policy guidelines, especially given the health-related context, without compromising clarity or impact.

Results:

The creatives successfully introduced Dr. Desai’s solution to a broader audience, encouraging more people to take their sleep health seriously.
Carousel formats helped explain the treatment in a clear and engaging way, driving higher interaction and interest.
The campaign visuals positioned the clinic as a modern, effective resource for snoring-related care — strengthening both visibility and credibility.

Customer Needs:

The client needed a lead capture system and follow-up flow specifically for the Chronic Snoring service.
The objective was to engage interested visitors, deliver information in a structured way, and encourage them to take further action.

Challenge:

Together with the client, we made a strategic decision to start with a single service — Chronic Snoring — in order to test and validate email automation effectiveness before scaling to other offerings. The setup had to be simple, effective, and require minimal ongoing management, while still delivering measurable results.

Solutions:

Created a custom pop-up form specifically targeting website visitors interested in Chronic Snoring treatment.
Built a Welcome Flow triggered by form submissions, including an educational welcome email, a thank-you message, and soft follow-up reminders.
Designed all emails to reflect the clinical, trustworthy tone of Dr. Aditi Desai’s brand while remaining concise and informative.
Ensured flows were mobile-optimized and timed to maintain engagement without overwhelming new leads.

Results:

In a relatively short period, the flow has already generated 23 Klaviyo-attributed conversions — all coming from the automated series (100% from flows, 0% from campaigns).
This proves that even a targeted, single-service flow can deliver strong early performance.
The system is now functioning as an evergreen lead-capture tool, with the potential to expand into other services in future phases.

Customer Needs:

Increase site interaction, impressions, and clicks.
Improve local search visibility for two practice locations.
Optimize GMB profile with targeted keywords related to sleep disorder treatments.
Enhance engagement and awareness in the London area.
Regular updates to connect with patients seeking snoring and sleep apnea therapies.

Challenge:

Dr. Aditi Desai manages two practice locations and needed to improve local visibility and engagement for both. Her services were not ranking well locally, limiting patient inquiries and awareness for sleep disorder treatments in London.

Solutions:

GMB Profile Optimization: We optimized the Google My Business profiles for both locations by filling all relevant information and integrating keywords related to sleep disorder treatments like snoring, sleep apnea, oral appliances (MADs), and eXciteOSA.
Location-Focused Keyword Strategy: Targeted keywords were selected to focus on London’s local search market for sleep apnea therapies and related services. This ensured visibility for potential patients searching for treatments in the city.
Service and Area Optimization: We carefully selected and optimized the services and locations on the profiles to ensure they reflected Dr. Desai’s two practice sites, increasing the chance of local patient discovery.
Regular Local SEO Updates: Ongoing posts related to sleep health, therapy benefits, and patient education were published on the GMB profiles. This kept the profiles active, improving SEO and patient engagement.

Results:

From December 2023 to March 2024, calls from the business profiles increased by 50%, rising from 50 to 97. Website interactions also improved from 0 in February to 7 in April. These consistent monthly gains reflect growing patient awareness and engagement in London.

Business Value:

Dr. Aditi Desai's practice offers significant value by addressing the growing concern of sleep disorders, which affect a substantial portion of the population. Through her expertise and compassionate care, she provides effective alternatives to traditional treatments like CPAP, enhancing patient compliance and quality of life. By focusing on dental solutions for sleep disorders, Dr. Desai bridges the gap between dentistry and sleep medicine, offering a specialized approach that is both accessible and effective. Her leadership in professional organizations and commitment to education further contribute to the advancement of dental sleep medicine, benefiting both patients and the broader medical community.