Atlas men's health
United States
30
%increase in lead volume
30
%rise in inbound calls
33
%growth in calls
About company
Atlas Men's Health is a premier men's health clinic specializing in male hormone replacement, medical weight loss, testosterone replacement therapy (TRT), and other men's health services. The clinic offers personalized treatment plans to optimize health and wellness, focusing on affordable, quality healthcare.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Email marketing
Engage your audience with personalized campaigns
Local seo
Boost local presence with effective tactics
Projects details
Business Description:
Atlas Men's Health, a wellness clinic situated in Long Island, New York, is dedicated to offering top-notch health services, focusing on the unique needs of men and women to improve their overall well-being. The company partnered with Webugol to enhance its online presence and customer acquisition strategy through Google's advertising network.
Google Ads
Meta Ads
Graphic design
Email marketing
Local seo
Customer Needs:
- Improve online visibility and attract more clients through targeted advertising on the Google network.
- Develop a dedicated page for a key service identified by Webugol as having significant promotional potential, aiming to boost targeted advertising efforts.
- Overhaul previous Google Ads efforts with effective conversion tracking mechanisms using Google Tag Manager and Google Analytics for future campaign performance measurement.
- Collect and cluster a new semantic core for the creation of double-text ads, ensuring precise targeting.
- Launch an initial search advertising campaign with specific geographic targeting within a defined budget, later expanding the reach to cover the entirety of Long Island.
- Introduce creative materials, new text ads, and initiate a P-max campaign to deepen engagement with potential clients.
- Adjust the campaign strategy to focus on optimizing lead quantity and quality, ensuring a steady flow of new customers daily.
Challenge:
Previous ad efforts lacked performance tracking and failed to generate quality leads. The clinic needed a more targeted approach, better creative materials, and accurate tracking to scale campaigns effectively.
Solutions:
- We began by identifying a high-potential service that lacked visibility and developed a dedicated landing page to serve as the campaign’s central promotional asset.
- To ensure accurate performance tracking, we set up Google Tag Manager and Google Analytics, configuring conversions that measured meaningful user actions.
- We then gathered and clustered a fresh semantic core to support high-performing double-text ads.
- A Google Search campaign was launched with strict geo-targeting, initially focusing on a select area, then expanding to cover all of Long Island.
- New creatives and headlines were developed to appeal to local clients.
- A Performance Max campaign was also introduced to capture additional interest.
- Daily optimizations included managing bids, cleaning irrelevant search terms, and refining targeting to focus on lead quality.
- The campaign strategy evolved into a performance-focused system that delivers consistent daily leads while maintaining cost-efficiency and high engagement.
Results:
- The revamped campaigns delivered rapid improvements, driving both volume and quality of leads. Conversion tracking now ensures reliable performance data, and campaign metrics have steadily improved month over month. Ongoing optimizations continue to lower acquisition costs, expand reach, and attract qualified local patients in Long Island.
Customer Needs:
- The client needed a Meta Ads strategy to attract potential patients for weight loss treatments and increase consultation bookings. Later, they aimed to expand efforts to promote ED treatments and boost inbound phone calls.
Challenge:
We started without existing campaign data or strong brand visibility. Advertising sensitive topics like weight loss and ED also required careful messaging to stay compliant while encouraging user action.
Solutions:
- We launched the first phase of the project with retargeting campaigns focused on users who had previously visited the website or interacted with content related to weight loss. Using Meta’s lead form ads and conversion tracking setup, we optimized for consultation sign-ups. Messaging focused on medically guided programs and easy virtual access, helping build initial trust.
- Once we gathered performance data and saw strong results, we expanded the campaign structure to include cold traffic acquisition and new service lines — particularly ED treatment. We adjusted the targeting to reach men aged 35+ interested in health, vitality, and aging solutions, while remaining within Meta’s advertising policy for medical topics.
- Creative assets were tailored to each service: weight loss ads emphasized transformation and expert care, while ED ads highlighted discretion, effectiveness, and real outcomes. In addition to lead ads, we launched call-optimized campaigns to increase direct phone inquiries, using local targeting and action-driven CTAs.
- To support growth, we conducted weekly optimizations, tested new creatives regularly, and scaled high-performing ad sets. Budgets were adjusted to prioritize campaigns with the best CPA and call volume.
Results:
- The campaigns led to a consistent stream of weight loss consultation leads, followed by strong growth in ED-related inquiries. The number of inbound calls increased significantly as call-focused ads gained traction. Meta Ads became a key source of new patients across both services.
Customer Needs:
- Atlas Men’s Health required a set of Meta Ads creatives focused on promoting services related to men’s health, including testosterone therapy, sexual wellness, and overall vitality.
- The goal was to present these services confidently, professionally, and without discomfort or stigma.
Challenge:
Addressing men’s health topics — particularly around hormone therapy and sexual function — demanded careful visual strategy to ensure comfort, trust, and ad policy compliance.
Solutions:
- Designed a series of visuals for Meta Ads highlighting key services such as low testosterone treatment, sexual health support, and overall men’s vitality.
- Used subtle color schemes, clean typography, and confident male imagery to avoid cliché or embarrassment while still being direct and informative.
- Crafted message-driven creatives that normalized conversations around men’s health, encouraging viewers to seek help without hesitation.
- Produced both static and carousel formats to test performance across awareness, engagement, and lead-generation campaigns.
- Ensured all creatives aligned with Meta’s ad policies for sensitive topics, working closely with the ad team to adjust language and visuals as needed.
- Adapted creatives to promote telemedicine convenience and discreet support, adding appeal to hesitant or first-time patients.
- Maintained a balance of medical authority and lifestyle appeal to match the tone of Atlas Men’s Health’s brand voice.
Results:
- The campaign visuals helped reduce stigma around men’s health topics and increased engagement across targeted male audiences.
- Creatives supported lead generation campaigns with compliant, effective messaging and design.
- The visual strategy reinforced Atlas Men’s Health’s credibility and accessibility in a highly specialized niche.
Customer Needs:
- Although the client had internal experience with Mailchimp, they required short-term support from our team to strengthen their email marketing during key promotional periods.
- The objective was to handle both email design and send scheduling in a way that aligned with their campaign strategy and internal resources.
Challenge:
Our role was limited to short-term execution — meaning we had to quickly adapt to the client’s Mailchimp environment, maintain their brand integrity, and deliver measurable results within a focused timeline. The platform was already in use, so no structural rework was done — only tactical assistance.
Solutions:
- One of the solutions - creating and managing a 3-part Valentine’s Day campaign that was built around awareness, urgency, and conversion. Each email had a distinct role in the sequence: - Valentine Email 1 – Announcement (Feb 7): Open rate: 11.6%, Click rate: 3.2%, Orders generated: 32. - Valentine Email 2 – Offer Launch (Feb 12): Open rate: 10.6%, Click rate: 2.0%, Orders generated: 14. - Valentine Email 3 – Final Reminder (Feb 16): Open rate: 7.7%, Click rate: 1.6%, Orders generated: 16.
- Prioritized mobile-friendly layouts, concise messaging, and clear CTAs to drive engagement.
- Scheduled emails strategically across the campaign window to sustain visibility and increase action among late responders.
Results:
- The campaign drove a total of 62 purchases across three targeted emails.
- Each message successfully fulfilled its stage in the funnel — from early interest to final conversions.
- The project demonstrated the effectiveness of a structured, multi-phase email approach, even with a short-term engagement.
Customer Needs:
- Increase site interaction, impressions, and clicks
- Optimize GMB profile with relevant keywords for improved local visibility.
- Enhance local search rankings in Long Island, NY.
- Attract more local clients seeking testosterone therapy, weight loss solutions, and other men’s health services.
Challenge:
Atlas Men’s Health faced challenges with low local visibility and engagement in Long Island, NY. Despite offering specialized treatments, their GMB profile was not optimized for local searches, limiting potential client reach and service inquiries.
Solutions:
- Optimizing GMB Profile: We focused on optimizing the Google My Business profile by filling in all relevant details, including specialized services such as testosterone replacement therapy (TRT), HGH, peptides, and medical weight loss. Keywords related to these services were integrated to improve local search performance in Long Island, New York.
- Keyword Integration for Location: The GMB profile was updated with location-based keywords for Long Island, ensuring Atlas Men’s Health appeared in searches for men’s health services, including TRT, ED treatment, and weight loss. We chose keywords tailored to the needs of local clients looking for these services.
- Regular Posting on GMB: We maintained regular posting on the GMB profile, focusing on topics such as testosterone therapy benefits, weight loss plans, and health tips. These posts kept the profile active and engaged with the local audience, improving local SEO rankings.
- Continuous Monitoring and Updates: We closely monitored GMB performance and adjusted the strategy based on performance insights, continuously refining the approach to better serve the local community’s health needs.
Results:
- On average, monthly growth has been significant: Profile views increased by 25%, calls rose by 33%, and website clicks grew by 19%. These ongoing improvements have boosted local engagement, leading to more inquiries and a stronger online presence in Long Island, NY.
Business Value:
Webugol's partnership with Atlas Men's Health has significantly enhanced the clinic's digital marketing strategy, leading to improved online visibility, targeted customer acquisition, and optimized advertising spend. By addressing initial shortcomings and implementing a focused, data-driven advertising strategy, Atlas Men's Health has not only expanded its reach within Long Island but also increased the quality and quantity of its leads, setting a foundation for sustained growth and success in the health services market.
