Atlas men's health
United States
About company
Atlas Men's Health is a premier men's health clinic specializing in male hormone replacement, medical weight loss, testosterone replacement therapy (TRT), and other men's health services. The clinic offers personalized treatment plans to optimize health and wellness, focusing on affordable, quality healthcare.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
Atlas Men's Health, a wellness clinic situated in Long Island, New York, is dedicated to offering top-notch health services, focusing on the unique needs of men and women to improve their overall well-being. The company partnered with Webugol to enhance its online presence and customer acquisition strategy through Google's advertising network.
Google Ads
Customer Needs:
- Improve online visibility and attract more clients through targeted advertising on the Google network.
- Develop a dedicated page for a key service identified by Webugol as having significant promotional potential, aiming to boost targeted advertising efforts.
- Overhaul previous Google Ads efforts with effective conversion tracking mechanisms using Google Tag Manager and Google Analytics for future campaign performance measurement.
- Collect and cluster a new semantic core for the creation of double-text ads, ensuring precise targeting.
- Launch an initial search advertising campaign with specific geographic targeting within a defined budget, later expanding the reach to cover the entirety of Long Island.
- Introduce creative materials, new text ads, and initiate a P-max campaign to deepen engagement with potential clients.
- Adjust the campaign strategy to focus on optimizing lead quantity and quality, ensuring a steady flow of new customers daily.
Challenge:
Previous ad efforts lacked performance tracking and failed to generate quality leads. The clinic needed a more targeted approach, better creative materials, and accurate tracking to scale campaigns effectively.
Solutions:
- We began by identifying a high-potential service that lacked visibility and developed a dedicated landing page to serve as the campaign’s central promotional asset.
- To ensure accurate performance tracking, we set up Google Tag Manager and Google Analytics, configuring conversions that measured meaningful user actions.
- We then gathered and clustered a fresh semantic core to support high-performing double-text ads.
- A Google Search campaign was launched with strict geo-targeting, initially focusing on a select area, then expanding to cover all of Long Island.
- New creatives and headlines were developed to appeal to local clients.
- A Performance Max campaign was also introduced to capture additional interest.
- Daily optimizations included managing bids, cleaning irrelevant search terms, and refining targeting to focus on lead quality.
- The campaign strategy evolved into a performance-focused system that delivers consistent daily leads while maintaining cost-efficiency and high engagement.
Results:
- The revamped campaigns delivered rapid improvements, driving both volume and quality of leads. Conversion tracking now ensures reliable performance data, and campaign metrics have steadily improved month over month. Ongoing optimizations continue to lower acquisition costs, expand reach, and attract qualified local patients in Long Island.
Business Value:
Webugol's partnership with Atlas Men's Health has significantly enhanced the clinic's digital marketing strategy, leading to improved online visibility, targeted customer acquisition, and optimized advertising spend. By addressing initial shortcomings and implementing a focused, data-driven advertising strategy, Atlas Men's Health has not only expanded its reach within Long Island but also increased the quality and quantity of its leads, setting a foundation for sustained growth and success in the health services market.
