AromaQuantisme
Canada
20
%boost in visibility
1.5
xincrease in traffic
About company
Aroma Quantisme is a dedicated platform providing a wide range of aromatherapy podcasts aimed at educating listeners on the power of essential oils and their therapeutic benefits. The platform shares insights into how aromatherapy can enhance well-being, reduce stress, and promote relaxation. Offering expert content and enriching discussions, Aroma Quantisme is committed to guiding its listeners on a journey of wellness through the healing powers of aromatherapy.
Services provided
Projects details
Website seo
Customer Needs:
- The site came with the need to attract customers and increase the sales of podcasts about aromatherapy. The objective was to enhance online visibility and drive more listeners to the podcasts, leading to increased sales and audience engagement.
Challenge:
The website had a small number of visitors, and sales were limited. The lack of targeted traffic and proper optimization made it challenging to convert casual visitors into consistent listeners or buyers of the aromatherapy podcast series.
Solutions:
- Full Audit of the Site and Correction of Technical Errors: A thorough audit of the website was conducted to identify and resolve technical issues such as slow loading times, broken links, and mobile responsiveness problems. These were fixed to ensure better performance and better user experience.
- Compilation of the Semantic Core for the Site: A comprehensive keyword research strategy was implemented, focusing on relevant keywords related to aromatherapy podcasts. This semantic core ensured the site was optimized for high-traffic search terms, improving discoverability.
- Content Creation: SEO-optimized content was created, including blog posts, episode descriptions, and informational pages to provide value to listeners and improve rankings for relevant keywords.
- Link Building Strategy: A link-building strategy was implemented to acquire backlinks from authoritative health, wellness, and aromatherapy websites. This boosted the site's authority and improved rankings in search results.
- Optimization of All Pages of the Site: All podcast-related pages, service pages, and informational resources were optimized with relevant keywords, meta descriptions, and internal linking, boosting search engine rankings and improving user engagement.
Results:
- The positions for all podcast-related pages in Google search results improved significantly, leading to higher visibility for targeted search queries.
- The website's domain rating grew from 4 to 13 in a short period, showing a strong improvement in site authority and trustworthiness.
- There was a 1.5x increase in traffic and a 1.5x increase in impressions, indicating the effectiveness of the SEO efforts in driving more traffic and raising brand awareness.
