Aspire Meds
USA
About company
Aspire Meds is a telehealth clinic offering prescription weight loss treatments using GLP-1 medications like Semaglutide and Tirzepatide. Serving patients in Florida, Texas, and New York, Aspire Meds provides convenient, doctor-guided care through a fully online platform - helping clients lose weight safely, effectively, and with expert support.
Services provided
Projects details
Google Ads
Customer Needs:
- Aspire Meds needed to increase lead generation for GLP-1 therapies (Semaglutide and Tirzepatide) across Florida, Texas, and New York. Key goals included launching targeted Google Ads campaigns, fixing site errors, and improving conversion tracking to optimize ad spend and performance.
Challenge:
Aspire Meds faced limited visibility, underperforming ads, and no conversion tracking. Site issues and lack of structure in the campaign strategy made it difficult to attract qualified leads and scale effectively.
Solutions:
- We began with a complete audit of the website and existing marketing structure, identifying errors affecting user experience and tracking. A technical brief was issued to resolve these issues
- Then we developed a marketing strategy focused on Semaglutide and Tirzepatide treatments, outlining location-specific ad campaigns for Florida, Texas, and New York.
- After collecting and clustering relevant semantic cores, we created unique ad texts for each therapy and territory.
- Google Ads campaigns were launched with clearly defined budgets and geo-targeting.
- Conversion tracking was implemented to measure lead form submissions and calls accurately.
- With promising early results, we expanded efforts with a Performance Max (Pmax) campaign, which quickly improved reach and conversions.
- Campaigns were monitored daily, with regular bid adjustments, search term filtering, and performance analysis to ensure high efficiency and consistent lead flow.
Results:
- Aspire Meds saw strong lead generation from launch. The Pmax campaigns for Semaglutide and Tirzepatide performed well immediately, boosting traffic and conversions. Accurate conversion tracking enabled smart optimization. With daily bid and keyword management, campaign performance improved significantly across all three target states.
