Bildex Solutions
About company
Bildex Solutions is a Canadian company specializing in the design, sale, and installation of window wells - ideal for preventing leaky basement windows. With durable materials and expert craftsmanship, Bildex delivers long-lasting solutions tailored to Canadian homes. Their commitment to quality and service makes them a go-to name in basement window well systems.
Services provided
Projects details
Google Ads
Customer Needs:
- Bildex Solutions needed a Google Ads strategy to attract more leads for its window well installation services. The goal was to improve site conversions, launch targeted campaigns across Southern Ontario, and set up analytics tools to accurately track and optimize ad performance.
Challenge:
The existing website had a low conversion rate and limited tracking capabilities. Bildex also lacked a structured ad strategy and needed a complete Google Ads setup tailored to its niche service offering.
Solutions:
- To boost conversions, we proposed a redesign on a more flexible platform while retaining all SEO data.
- In parallel, we collected and clustered a new semantic core based on relevant service keywords.
- For each cluster, we wrote custom double-text ads designed to target high-intent users.
- In addition to standard search ads, we created Call Ads that directed users to contact the company by phone.
- Google Tag Manager and Analytics were implemented on the new site to track conversions and optimize future campaign performance.
- Once setup was complete, we launched the campaign in Southern Ontario with a predefined budget.
- We monitor the campaign daily, cleaning negative keywords, adjusting CPC bids, and analyzing conversion behavior to maintain cost-efficiency and drive high-quality leads.
Results:
- In the first month, the Google Ads campaign brought a steady flow of targeted traffic and new customer calls. Conversion tracking enabled real-time insights, while daily optimizations ensured the campaign remained competitive and efficient. The redesigned site and ad structure helped improve lead generation and brand visibility in Southern Ontario.
