Blackstone Kitchen
Canada
About company
Blackstone Kitchen & Bath is a full-service remodeling company specializing in custom kitchen and bathroom renovations. They deliver high-quality craftsmanship and personalized designs, transforming residential spaces into stylish, functional, and durable environments.
Services provided
Projects details
Google Ads
Customer Needs:
- Blackstone Kitchen & Bath needed to improve site performance and optimize advertising campaigns for kitchen and bathroom remodeling. They required a full marketing and site audit, conversion tracking setup, and the launch and management of Google Ads campaigns targeted to specific territories and budgets.
Challenge:
Incorrect conversion tracking and underperforming ads led to poor data and campaign results. Blackstone needed a strategic overhaul to fix tracking and optimize advertising for better engagement and ROI.
Solutions:
- Developed a comprehensive advertising strategy after client approval.
- Configured conversion tracking to accurately monitor user actions and outcomes.
- Collected and clustered semantic cores for key services - bathroom and kitchen remodeling.
- Created unique text ads for each service.
- Launched campaigns with clearly defined budgets and territories.
- Introduced a Performance Max (Pmax) campaign for bathroom and kitchen remodeling after initial success.
- Monitored campaign performance daily.
- Optimized bids based on market trends.
- Regularly removed negative search terms to maximize efficiency and ROI.
Results:
- The targeted campaigns significantly improved ad performance and engagement. The Pmax campaign delivered strong early results, extending Blackstone’s reach and effectiveness. Conversion tracking provided reliable data, enabling ongoing campaign optimization and sustained success in attracting new customers.
