Blackstone Kitchen
Canada
25
%increase in ad performance
30
%growth in reach
20
%increase in traffic
About company
Blackstone Kitchen & Bath is a full-service remodeling company specializing in custom kitchen and bathroom renovations. They deliver high-quality craftsmanship and personalized designs, transforming residential spaces into stylish, functional, and durable environments.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Meta Ads
Graphic design
Customer Needs:
- Blackstone Kitchen & Bath needed to improve site performance and optimize advertising campaigns for kitchen and bathroom remodeling. They required a full marketing and site audit, conversion tracking setup, and the launch and management of Google Ads campaigns targeted to specific territories and budgets.
Challenge:
Incorrect conversion tracking and underperforming ads led to poor data and campaign results. Blackstone needed a strategic overhaul to fix tracking and optimize advertising for better engagement and ROI.
Solutions:
- Developed a comprehensive advertising strategy after client approval.
- Configured conversion tracking to accurately monitor user actions and outcomes.
- Collected and clustered semantic cores for key services - bathroom and kitchen remodeling.
- Created unique text ads for each service.
- Launched campaigns with clearly defined budgets and territories.
- Introduced a Performance Max (Pmax) campaign for bathroom and kitchen remodeling after initial success.
- Monitored campaign performance daily.
- Optimized bids based on market trends.
- Regularly removed negative search terms to maximize efficiency and ROI.
Results:
- The targeted campaigns significantly improved ad performance and engagement. The Pmax campaign delivered strong early results, extending Blackstone’s reach and effectiveness. Conversion tracking provided reliable data, enabling ongoing campaign optimization and sustained success in attracting new customers.
Customer Needs:
- Blackstone Kitchen & Bath needed advertising creatives for Meta Ads and Google Ads to promote their kitchen and bathroom remodeling services.
- The client also wanted to utilize existing video content to create dynamic video ads, primarily for Meta campaigns, to engage potential customers across platforms.
Challenge:
The challenge was to create ads that showcased the wide range of remodeling services (kitchen, bathroom, outdoor kitchens, and basements), while effectively utilizing video material provided by the client.
Creatives had to appeal to a broad audience interested in home improvement and home remodeling services.
Solutions:
- Designed a variety of static and dynamic creatives for Google Ads, focused on kitchen and bathroom remodeling, as well as outdoor kitchens and basement renovations.
- For Meta Ads, produced video ads using existing customer video material, highlighting remodeling transformations and showcasing the quality of work.
- Developed visually appealing static ads for Google, ensuring alignment with the brand's aesthetic and clarity in messaging.
- Optimized all creatives for different formats, including carousel ads, display banners, and video ads for Meta.
Results:
- The static creatives were successfully used for Google Ads, driving traffic and conversions for kitchen and bathroom remodeling services.
- Meta video ads generated strong engagement, with potential clients seeing the high-quality work in action and reaching out for consultations.
- The campaign helped increase visibility for Blackstone Kitchen & Bath, generating valuable leads and reinforcing the brand’s authority in home remodeling services.
Customer Needs:
- Blackstone Kitchen & Bath needed advertising creatives for Meta Ads and Google Ads to promote their kitchen and bathroom remodeling services.
- The client also wanted to utilize existing video content to create dynamic video ads, primarily for Meta campaigns, to engage potential customers across platforms.
Challenge:
The challenge was to create ads that showcased the wide range of remodeling services (kitchen, bathroom, outdoor kitchens, and basements), while effectively utilizing video material provided by the client.
Creatives had to appeal to a broad audience interested in home improvement and home remodeling services.
Solutions:
- Designed a variety of static and dynamic creatives for Google Ads, focused on kitchen and bathroom remodeling, as well as outdoor kitchens and basement renovations.
- For Meta Ads, produced video ads using existing customer video material, highlighting remodeling transformations and showcasing the quality of work.
- Developed visually appealing static ads for Google, ensuring alignment with the brand's aesthetic and clarity in messaging.
- Optimized all creatives for different formats, including carousel ads, display banners, and video ads for Meta.
Results:
- The static creatives were successfully used for Google Ads, driving traffic and conversions for kitchen and bathroom remodeling services.
- Meta video ads generated strong engagement, with potential clients seeing the high-quality work in action and reaching out for consultations.
- The campaign helped increase visibility for Blackstone Kitchen & Bath, generating valuable leads and reinforcing the brand’s authority in home remodeling services.
