Bryer Roofing
About company
Bryer Roofing is a trusted roofing contractor serving Calgary and surrounding areas since 2009. Known for quality workmanship and integrity, the company provides reliable roofing services for homeowners and businesses. Built on values of honesty and professionalism, Bryer Roofing is a go-to choice for clients seeking durable roofing solutions.
Services provided
Projects details
Google Ads
Customer Needs:
- Bryer Roofing needed a targeted Google Ads campaign to attract new local clients in Calgary and surrounding areas. The goal was to improve lead flow through a better-performing website and a paid search strategy aligned with service demand and territory.
Challenge:
Although well-established locally, Bryer Roofing lacked an optimized digital strategy. The site had conversion issues, and the business needed to efficiently reach nearby homeowners searching for roofing services.
Solutions:
- We started with a full audit of the Bryer Roofing website and identified minor technical issues that could impact conversions. These were corrected immediately.
- Next, we created a new semantic core, grouped keywords by intent, and wrote unique text ads tailored to roofing services.
- The Google Ads campaign was launched with defined geographic targeting around Calgary and an allocated budget.
- We also set up Google Analytics and Tag Manager and configured conversion tracking to monitor calls and form submissions.
- Throughout the first month, we tracked campaign performance daily—cleaning negative keywords, adjusting bids to meet market conditions, and reallocating spend toward high-performing ad groups.
Results:
- In the first month, Bryer Roofing’s campaign generated 9 calls and 8 conversions on a budget of 1,570 CAD. The ads consistently reached top positions in relevant local searches. With optimized tracking, bid management, and ad relevance, the campaign proved both cost-effective and impactful, driving real business growth in a competitive space.
