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Bytensky Shikhman Criminal Lawyer

Canada

traffic increased

rise in calls

604

website clicks

About company

CrimLaw Canada is a criminal defense law firm specializing in providing top-notch legal services across various criminal law matters. The firm offers professional legal representation for individuals facing charges related to assault, theft, fraud, drug offenses, and other criminal cases. With experienced lawyers and a client-focused approach, CrimLaw Canada is committed to securing the best possible outcomes for clients.

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Services provided

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Drive targeted traffic with optimized campaigns

Website SEO

Improve search rankings with expert optimization

Local seo

Boost local presence with effective tactics

Projects details

Website seo

Local seo

Customer Needs:

The client contacted us with the need to increase customers for their criminal law services. The goal was to boost visibility in search engine results and attract more potential clients seeking legal assistance in criminal defense matters.

Challenge:

The website had a small number of visitors and limited orders. Despite offering important legal services, the site struggled to rank in search engine results, which led to poor visibility and difficulty converting visitors into clients.

Solutions:

Full Site Audit and Correction of Technical Errors: We conducted a complete site audit to identify and resolve issues affecting the website’s performance, such as slow loading times, broken links, and other technical errors. These fixes helped improve site crawlability and user experience.
Compilation of a Semantic Core for the Site: A semantic core was developed with targeted keywords related to criminal law services, such as "criminal defense lawyer," "assault lawyer," and "criminal law consultation." This allowed us to focus on high-conversion keywords that attract people looking for legal help.
Content Creation: We created SEO-optimized content for the site’s service pages, including detailed descriptions of each legal sElva’s All Naturalervice. We also developed blog content addressing common legal questions, which helped establish the site as an authority on criminal law topics.
- Link Building Strategy: A link-building strategy was implemented to acquire high-quality backlinks from authoritative legal websites and law blogs. This improved the site’s domain authority and search engine rankings.
Optimization of All Site Pages: We optimized all pages, including service pages and blog posts, with relevant keywords, meta descriptions, and internal linking. This improved the site’s performance for target keywords in search engine results.

Results:

Positions for all key service pages improved in Google search results, leading to higher visibility in the competitive legal services market.
We have seen good dynamics in increasing traffic, although the work has just started. With continued optimization, we expect further improvements in rankings and traffic.

Customer Needs:

Increase site visits, impressions, and client inquiries through local search.
Boost brand recognition within Toronto’s legal community.
Optimize GMB profiles to highlight criminal defence expertise and trusted legal representation.
Maintain consistent local SEO activity to engage potential clients in Toronto.

Challenge:

Bytensky Shikhman Criminal Lawyers needed to improve their online presence in Toronto to attract more clients facing criminal charges. Despite their strong legal reputation, their local search visibility was limited, restricting outreach to individuals and corporations seeking expert criminal defence.

Solutions:

GMB Profile Enhancement: We enhanced their Google My Business profiles by incorporating targeted keywords related to criminal defence, trials, appeals, and Supreme Court representation, focusing on Toronto’s legal market.
Location-Focused Keyword Integration: Keywords emphasizing Toronto criminal law services and related areas were integrated to improve search rankings and attract relevant traffic.
Service and Area Optimization: Detailed descriptions of services including trial advocacy, appeals, and complex case handling were optimized for local searches. The profiles highlighted the firm’s deep experience and community involvement.
Consistent Local SEO Updates: Regular posts about legal insights, case studies, and firm achievements were published to keep profiles active and foster engagement from the local community.
Monitoring & Refinement: Performance was continuously tracked using GMB insights, with ongoing adjustments to keywords and content to maximize visibility and client inquiries.

Results:

Between February and April 2025, Bytensky Shikhman saw a 93.5% increase in business profile interactions, reaching 240. Calls from the business profile rose by 20.9% to 52, while website clicks remained steady at 604, reflecting strengthened local engagement and growing client interest.