CoreChair delivers exceptional value by providing ergonomic seating solutions that improve both health and productivity. By combining innovative design with proven ergonomic principles, CoreChair's products help users reduce the risk of back pain, increase comfort, and enhance focus and energy levels throughout the day. Their active sitting chairs are not only a solution to sedentary behavior but also foster better posture and muscle engagement, promoting long-term wellness. CoreChair's commitment to quality, design, and user well-being positions it as a trusted brand for individuals and organizations seeking to create healthier and more efficient work environments. Through their products, CoreChair helps customers achieve improved physical health and greater overall comfort, whether at the office, home, or on-the-go.
CoreChair
Canada
About company
CoreChair is a company focused on providing innovative ergonomic seating solutions that promote active sitting and improved posture. Their ergonomic chairs are designed to reduce discomfort and enhance productivity for users in home offices and workplaces. CoreChair is dedicated to supporting a healthier lifestyle by offering products that encourage movement and support spinal health, helping individuals feel more comfortable and energized throughout their workday.
Services provided
Meta Ads
Enhance brand visibility through tailored strategies
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
CoreChair is a pioneering company dedicated to improving health and productivity through innovative ergonomic seating solutions. Specializing in the design and manufacturing of active sitting chairs, CoreChair offers a range of high-quality products that promote better posture, increased comfort, and improved core strength for individuals in both home and office settings. Their ergonomic chairs are engineered to provide an active sitting experience, allowing users to engage their core muscles while seated, which can help prevent common back and posture issues associated with traditional sitting. With a focus on creating a healthier and more dynamic seating experience, CoreChair is committed to enhancing overall well-being and comfort for individuals who spend extended periods sitting.
Google Ads
Meta Ads
Website seo
Customer Needs:
- generate more qualified leads
- drive higher sales through effective digital marketing campaigns
- build awareness
- optimize advertising efforts
Challenge:
CoreChair faced several challenges in their digital marketing efforts. While they had been using Facebook ads for some time, their campaigns lacked optimization and didn't consistently generate immediate purchases, relying heavily on retargeting to make sales. The company also faced issues with their Google Ads campaigns, with low-quality images and ineffective product descriptions in Google Merchant Center. Their initial Google search campaigns were underperforming, and the country-wide PM campaign was yielding poor results. Additionally, the dynamic retargeting campaign was unstable, sometimes showing impressions and other times failing to do so. These challenges highlighted the need for a more targeted and optimized approach across both Facebook and Google advertising platforms.
Solutions:
We revamped CoreChair's existing Google Ads campaigns, getting rid of low-quality images and updating product descriptions to enhance ad quality. We linked Trustpilot reviews to Google Merchant Center, improving the ads’ credibility and effectiveness.
- We launched search campaigns targeting both precise keywords and broader terms. After evaluating the performance, we discontinued the general campaigns and focused on more targeted search ads to capture high-intent traffic.
- We gathered new semantic cores for more effective targeting, created text ads based on intent, and fine-tuned bidding strategies to align with market conditions.
- We implemented advanced conversion tracking to ensure accurate performance measurement and optimized campaigns accordingly.
Results:
- The new Google Ads campaigns showed significant improvements compared to previous efforts, with a marked increase in leads and conversions.
- The campaigns were continuously optimized by removing negative keywords and adjusting bidding strategies, ensuring maximum efficiency and ROI.
Customer Needs:
- boost sales
- engage audience at various stages of the buying journey, drive conversions, and ultimately help grow their business.
Challenge:
CoreChair faced several challenges in their Facebook advertising efforts. While they had been running Facebook ads for a while, their campaigns were not consistently generating direct purchases, and most customers only bought after being retargeted. Additionally, the dynamic retargeting campaigns had inconsistent performance, sometimes failing to deliver impressions. They also had limited budget allocation, which meant they had to prioritize campaigns effectively. Another challenge was optimizing their ad funnel to ensure the cold audience would engage and ultimately convert, especially as they had a high proportion of retargeted sales. On the Google Ads side, they struggled with ineffective campaigns, low-quality images, and outdated product descriptions, which were hindering the effectiveness of their ads.
Solutions:
- We conducted an in-depth analysis of the existing Facebook campaigns and developed a more robust advertising funnel. We segmented the campaigns into stages, starting with cold ads targeting users based on specific interests, followed by retargeting campaigns that told the story of the CoreChair’s ergonomic benefits.
- We initiated dynamic retargeting in the US and Canada using the product catalog. Although the dynamic campaign had some instability, we continually optimized it to improve performance.
- We tested several LAL audiences based on data gathered from the Facebook Pixel. We shifted budget allocations and analyzed audience performance to see which ones converted the best, ultimately deciding to focus on LAL campaigns despite mixed results.
- We launched targeted promotional campaigns like Black Friday to boost sales during key times.
Results:
- We achieved 6 purchases worth about 4,000 CAD with an ad spend of 750 CAD
- The Black Friday promotion resulted in 1 purchase for 40 CAD, showing the effectiveness of promotional campaigns.
- LAL Campaigns: When focusing on LAL audiences, we achieved 5 purchases worth about 4,000 CAD with a spend of 900 CAD
- After refining cold and retargeting campaigns, we received 3 direct sales from new interests and 9 sales from users who were retargeted. This brought the total for the month to 12 purchases worth about 7,000 CAD, with a spend of 900 CAD.
- In total, CoreChair received 23 purchases worth about 14,000 CAD, with a total spend of 1,500 CAD.
Customer Needs:
- The website came with low traffic and needed to attract customers for the sale of chairs for active sitting. The goal was to improve online visibility and drive conversions for CoreChair's ergonomic seating solutions, promoting better posture and comfort in workspaces.
Challenge:
The site had a domain rating of 27 and a small number of visitors. This low domain authority made it difficult to rank for competitive keywords and attract a broader audience interested in ergonomic and active sitting solutions.
Solutions:
- Full Site Audit and Correction of Technical Errors: A thorough site audit was conducted to identify and fix technical errors affecting performance, such as slow loading times, broken links, and mobile responsiveness issues, improving user experience and SEO performance.
- Compilation of a Semantic Core for the Site: A targeted semantic core was developed with keywords like "active sitting chairs," "ergonomic chairs," and "CoreChair products," to optimize the site’s content for relevant search terms and attract high-intent traffic.
- Creation of Topics for Blog Pages: We created a blog content plan focused on active sitting, ergonomics, posture improvement, and health benefits. This content helped engage users, build authority, and target long-tail keywords.
- Creation of Content: Engaging, informative, and SEO-optimized content was developed for product pages and blog articles. The content addressed customer pain points, product benefits, and health advantages of using active sitting chairs.
- Link Building Strategy: A comprehensive link-building strategy was implemented to improve domain authority. This included acquiring high-quality backlinks from industry-related and reputable sites, boosting the site’s visibility in search results.
- Guest Post Strategy: We developed and executed a guest post strategy, contributing valuable content to external blogs and securing backlinks that further enhanced the site’s authority and online visibility.
- Optimization of Meta Tags for All Pages: All service and product pages were optimized with relevant, keyword-rich meta tags (titles, descriptions, and alt texts) to improve click-through rates and rankings for high-volume search queries.
Results:
- CoreChair’s product pages secured top rankings in Google search results for highly targeted keywords such as "ergonomic chairs" and "active sitting solutions."
- The website’s domain rating grew from 27 to 58, demonstrating substantial improvements in domain authority and SEO performance.
- The site saw a 2x increase in traffic, 3x increase in impressions, and a noticeable rise in conversions and sales, validating the effectiveness of the SEO strategy.
Business Value:
