CoreChair delivers exceptional value by providing ergonomic seating solutions that improve both health and productivity. By combining innovative design with proven ergonomic principles, CoreChair's products help users reduce the risk of back pain, increase comfort, and enhance focus and energy levels throughout the day. Their active sitting chairs are not only a solution to sedentary behavior but also foster better posture and muscle engagement, promoting long-term wellness. CoreChair's commitment to quality, design, and user well-being positions it as a trusted brand for individuals and organizations seeking to create healthier and more efficient work environments. Through their products, CoreChair helps customers achieve improved physical health and greater overall comfort, whether at the office, home, or on-the-go.
CoreChair
Canada
About company
CoreChair is an eCommerce business selling chairs for keeping good posture and preventing back pain while sitting.
Services provided
Meta Ads
Enhance brand visibility through tailored strategies
Google Ads
Drive targeted traffic with optimized campaigns
Projects details
Business Description:
CoreChair is a pioneering company dedicated to improving health and productivity through innovative ergonomic seating solutions. Specializing in the design and manufacturing of active sitting chairs, CoreChair offers a range of high-quality products that promote better posture, increased comfort, and improved core strength for individuals in both home and office settings. Their ergonomic chairs are engineered to provide an active sitting experience, allowing users to engage their core muscles while seated, which can help prevent common back and posture issues associated with traditional sitting. With a focus on creating a healthier and more dynamic seating experience, CoreChair is committed to enhancing overall well-being and comfort for individuals who spend extended periods sitting.
Google Ads
Meta Ads
Customer Needs:
- generate more qualified leads
- drive higher sales through effective digital marketing campaigns
- build awareness
- optimize advertising efforts
Challenge:
CoreChair faced several challenges in their digital marketing efforts. While they had been using Facebook ads for some time, their campaigns lacked optimization and didn't consistently generate immediate purchases, relying heavily on retargeting to make sales. The company also faced issues with their Google Ads campaigns, with low-quality images and ineffective product descriptions in Google Merchant Center. Their initial Google search campaigns were underperforming, and the country-wide PM campaign was yielding poor results. Additionally, the dynamic retargeting campaign was unstable, sometimes showing impressions and other times failing to do so. These challenges highlighted the need for a more targeted and optimized approach across both Facebook and Google advertising platforms.
Solutions:
We revamped CoreChair's existing Google Ads campaigns, getting rid of low-quality images and updating product descriptions to enhance ad quality. We linked Trustpilot reviews to Google Merchant Center, improving the ads’ credibility and effectiveness.
- We launched search campaigns targeting both precise keywords and broader terms. After evaluating the performance, we discontinued the general campaigns and focused on more targeted search ads to capture high-intent traffic.
- We gathered new semantic cores for more effective targeting, created text ads based on intent, and fine-tuned bidding strategies to align with market conditions.
- We implemented advanced conversion tracking to ensure accurate performance measurement and optimized campaigns accordingly.
Results:
- The new Google Ads campaigns showed significant improvements compared to previous efforts, with a marked increase in leads and conversions.
- The campaigns were continuously optimized by removing negative keywords and adjusting bidding strategies, ensuring maximum efficiency and ROI.
Customer Needs:
- boost sales
- engage audience at various stages of the buying journey, drive conversions, and ultimately help grow their business.
Challenge:
CoreChair faced several challenges in their Facebook advertising efforts. While they had been running Facebook ads for a while, their campaigns were not consistently generating direct purchases, and most customers only bought after being retargeted. Additionally, the dynamic retargeting campaigns had inconsistent performance, sometimes failing to deliver impressions. They also had limited budget allocation, which meant they had to prioritize campaigns effectively. Another challenge was optimizing their ad funnel to ensure the cold audience would engage and ultimately convert, especially as they had a high proportion of retargeted sales. On the Google Ads side, they struggled with ineffective campaigns, low-quality images, and outdated product descriptions, which were hindering the effectiveness of their ads.
Solutions:
- We conducted an in-depth analysis of the existing Facebook campaigns and developed a more robust advertising funnel. We segmented the campaigns into stages, starting with cold ads targeting users based on specific interests, followed by retargeting campaigns that told the story of the CoreChair’s ergonomic benefits.
- We initiated dynamic retargeting in the US and Canada using the product catalog. Although the dynamic campaign had some instability, we continually optimized it to improve performance.
- We tested several LAL audiences based on data gathered from the Facebook Pixel. We shifted budget allocations and analyzed audience performance to see which ones converted the best, ultimately deciding to focus on LAL campaigns despite mixed results.
- We launched targeted promotional campaigns like Black Friday to boost sales during key times.
Results:
- We achieved 6 purchases worth about 4,000 CAD with an ad spend of 750 CAD
- The Black Friday promotion resulted in 1 purchase for 40 CAD, showing the effectiveness of promotional campaigns.
- LAL Campaigns: When focusing on LAL audiences, we achieved 5 purchases worth about 4,000 CAD with a spend of 900 CAD
- After refining cold and retargeting campaigns, we received 3 direct sales from new interests and 9 sales from users who were retargeted. This brought the total for the month to 12 purchases worth about 7,000 CAD, with a spend of 900 CAD.
- In total, CoreChair received 23 purchases worth about 14,000 CAD, with a total spend of 1,500 CAD.
Business Value:
