Destiny Roofing
Canada
About company
Destiny Roofing is a trusted roofing contractor based in Brampton, Ontario, serving the Greater Toronto Area. Specializing in commercial, industrial, institutional, municipal, and residential projects, the company offers high-quality roofing solutions tailored to each client’s needs. Their experienced team ensures reliable service and long-lasting roofing systems.
Services provided
Projects details
Google Ads
Customer Needs:
- Destiny Roofing approached WebUgol to analyze and improve the performance of their Google Ads campaigns. The goal was to increase lead generation for key services - commercial, industrial, and institutional roofing - by resolving site issues, rebuilding campaigns, and reducing the cost per conversion.
Challenge:
Existing ad campaigns were poorly optimized and failed to deliver conversions. The website had several minor issues that negatively impacted performance and user experience, limiting lead generation potential.
Solutions:
- We began with a complete audit of Destiny Roofing’s website and ad account.
- Several minor technical issues were discovered that could hinder conversions. A detailed technical task was sent to the development team for resolution.
- We then analyzed existing Google Ads campaigns and found them ineffective due to poor setup and targeting.
- In collaboration with the client, we decided to fully relaunch campaigns, starting with commercial roofing.
- A new semantic core was collected, keywords were clustered by intent, and custom ad copy was written for each group.
- The new campaign was launched with a $3,000 CAD monthly budget.
- Daily monitoring ensured bid adjustments, addition of negative keywords, and optimization based on real-time performance.
- Within the first month, the campaign generated 12 conversions at a cost of $251 CAD each.
- These results informed our next steps - launching campaigns for industrial and institutional roofing services with similar structures and targeted ad messaging to scale results.
Results:
- The commercial roofing campaign produced 12 high-quality leads in its first month, improving conversion performance and demonstrating the effectiveness of the new strategy. Cost per conversion was lowered through daily bid optimization and keyword cleanup. Preparations are now underway for launching two more service-focused campaigns.
