Destiny Roofing is a construction company that offers roofing services for commercial, industrial and institutional buildings. Destiny Roofing contractors are located in Brampton and operate throughout the GTA, specializing in commercial, industrial, institutional, municipal, and residential roofing.
Expert roofing services in Toronto
Representatives of Destiny Roofing contacted the WebUgol company to analyze and give advice on how to improve and increase the effectiveness of advertising campaigns on Google Ads. Having a bad experience with the last Google Ads campaigns they asked us to show the profitable results in the first month.
After auditing the site, we found some minor errors, correcting which can achieve better conversion of the site, wrote a technical task for programmers, and began to analyze existing advertising campaigns in Google Ads. After the analysis, we found that advertising campaigns don't work properly, so they don't bring the desired result to the client. Together with the representatives of Destiny Roofing, we decided to launch brand new ads campaigns for key services, namely: commercial roofing, industrial roofing, and institutional roofing.
We started with the commercial roofing service. We collected a new semantic core and created new unique ads.
Here you can see the results of Google Ads for the first month:
We spent 3,000 CAD and received 12 conversions with the cost of 251 CAD + 3 missed phone calls, 15 conversions total. We analyze and optimize campaigns on daily basis, clearing negative keywords and reducing advertising costs/cost per conversion by adjusting bidding according to the market situation.
Simultaneously we expanded campaigns oriented on industrial roofing and institutional roofing. By analyzing the market we additionally found the flat roofing segment that leads to commercial roofing.