Doctor`s Secretary
About company
Services provided
Projects details
Google Ads
Customer Needs:
- Doctor’s Secretary aimed to generate qualified leads through Google Ads for its remote medical staffing services in the UK. The goal was to build brand awareness in a niche HR market and attract medical clinics seeking virtual administrative support.
Challenge:
The UK HR market for medical staffing is vague and highly segmented. The client’s website had low conversion capabilities and lacked call tracking, making performance tracking more difficult than usual.
Solutions:
- We began by conducting a full SEO audit and market analysis to better understand the fragmented nature of the niche. Based on our findings, we developed a focused advertising plan.
- We installed Google Tag Manager and created a new Google Ads account for Doctor’s Secretary.
- Our team then collected and cleaned the semantic core, isolating high-intent, relevant search queries.
- Since the site lacked full conversion tracking capabilities, we prioritized traffic quality and ad clarity.
- Unique, responsive search ads were written to meet new ad format requirements, as Google had recently phased out expanded text ads.
- The campaign was launched with a defined budget targeting only England.
- We monitored campaign performance daily, removing irrelevant search terms and adjusting CPC bids in real time to improve lead quality.
Results:
- In the first month, the campaign generated 6 qualified leads despite platform limitations and market challenges. Ongoing bid adjustments and negative keyword filtering helped improve efficiency. While full conversion tracking wasn't possible, the campaign proved viable and showed potential for continued refinement and scaling.
