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Dr Telx

USA

1000

increase in new calls

235

increase in new leads

decrease in CPL

Dr Telx

Telx-inc is a telecommunications provider serving businesses across the Greater Toronto Area and Southern Ontario. Specializing in business phone systems, Hosted PBX, and high-speed Internet, Telx-inc helps small and mid-sized companies stay connected through advanced, cost-effective solutions tailored to modern communication needs.

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Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Website SEO

Improve search rankings with expert optimization

Website development

Build robust and scalable online platforms

Projects details

Google Ads

Website seo

Customer Needs:

Conduct a comprehensive marketing analysis and verification of existing Google Ads campaigns.
Resolve errors in conversion tracking to ensure accurate data collection.
Develop a new marketing strategy tailored to the client’s needs.
Run and manage effective Google Ads campaigns for various products.

Challenge:

Although Telx-inc had a strong service offering, it lacked a high-performing digital strategy to capture new clients. The brand needed better ad targeting, website optimization, and retargeting capabilities.

Solutions:

We created a structured Google Ads strategy, grouping keywords by intent and focusing on core services like Hosted PBX and business Internet.
Search campaigns were launched across the GTA with well-defined budgets and geographic targeting.
We implemented conversion tracking to measure performance accurately.
Campaigns were monitored daily and optimized for bidding, keyword match types, and ad relevance.
We expanded efforts by launching retargeting ads on Facebook to re-engage visitors who didn’t convert on their first visit.
In parallel, we initiated display advertising across Google, YouTube, and social platforms to increase awareness and stay top-of-mind for decision-makers.
Over time, we fine-tuned campaigns based on live performance data, eliminating underperforming elements and reallocating budget to high-return segments.

Results:

Within three months, Google Ads campaigns significantly improved customer engagement and conversions. Continuous optimization lowered costs and increased inquiries for business phone and Internet services. Facebook retargeting and display campaigns extended reach and brand visibility, helping Telx-inc build a strong digital presence in a competitive local market.

Customer Needs:

The client approached us with a website that lacked traffic and a proper strategy for selling anti-herpes medications. They required a strong online presence to boost visibility and drive sales for their product, particularly targeting individuals seeking effective herpes treatments.

Challenge:

The site faced a significant challenge in its lack of domain authority, organic traffic, and a customer base. The website was not optimized for search engines, and there was no existing strategy in place to attract visitors or generate sales for anti-herpes products.

Solutions:

Creating a website, site audit, and correcting technical errors: The website was built from the ground up with a focus on usability, structure, and SEO compatibility. We fixed all the existing technical issues to ensure the site would be indexable by search engines.
Compiling a semantic core: We researched and compiled a targeted semantic core to ensure the website was optimized for relevant keywords in the herpes treatment niche. This laid the foundation for future SEO success.
Creating themes for blog pages: Blog content was developed around important herpes-related topics, providing useful information and improving SEO rankings through keyword-rich content.
Creating content: Engaging, informative, and keyword-optimized content was developed to establish authority in the anti-herpes space, educating potential customers about the effectiveness of the drugs.
Link-building strategy: A link-building strategy was implemented to increase the website's domain authority, with high-quality backlinks pointing to product and blog pages.
Creating and filling in product cards: Detailed product pages were created for the anti-herpes drugs, including high-quality images, benefits, and clear calls-to-action, making it easier for customers to make purchasing decisions.

Results:

The anti-herpes treatment drugs achieved top 5 positions in Google search results for relevant keywords.
The website’s domain rating improved significantly, increasing from 0 to 49 in just six months.
We successfully attracted organic traffic, leading to increased sales and a stronger customer base for the brand.

Business Value:

Webugol’s strategic intervention provided Invigor Medical with a robust and effective digital marketing framework across both Google Ads and Facebook platforms. By addressing critical conversion tracking issues and optimizing advertising campaigns, we significantly enhanced the clinic’s online marketing performance. Continuous monitoring and optimization across both channels ensure sustained success, enabling Invigor Medical to achieve high results in attracting and retaining customers.