Drobot Construction
About company
Drobot Construction is a family-owned business specializing in waterproofing and foundation services across the Greater Toronto Area. With over five years of industry expertise, they serve both residential and commercial clients. Their hands-on approach and reliable service have earned them a strong reputation in structural safety and building integrity.
Services provided
Projects details
Google Ads
Customer Needs:
- Drobot Construction needed to build a digital advertising presence from scratch, starting with the setup of Google Ads, Google Tag Manager, and Analytics. Their goal was to run effective campaigns for waterproofing and foundation services in the GTA and increase qualified customer leads.
Challenge:
With no previous Google Ads experience, Drobot Construction required a full-service approach (strategy, tracking, campaign setup, and ongoing optimization) to ensure visibility and competitiveness in a saturated market.
Solutions:
- We began with a complete SEO and market analysis, identifying technical site improvements to increase conversions.
- A Google Ads account was created, along with the setup of Google Tag Manager and Analytics for event tracking and performance measurement.
- Semantic cores were collected and clustered based on service intent, and we wrote unique ad copy for each ad group.
- Our initial campaigns targeted high-intent keywords for waterproofing and underpinning, with clearly defined budgets and geo-targeting across the GTA.
- Once the search campaigns gained traction, we launched an RMax campaign using the refined semantic core and custom creatives, helping broaden reach.
- Daily monitoring included bid adjustments, market analysis, and the removal of irrelevant search terms.
- All campaigns were continuously optimized to ensure cost-efficiency, relevance, and improved lead generation, setting a solid advertising foundation for a company new to digital marketing.
Results:
- Search and RMax campaigns were launched successfully, generating relevant clicks and leads within budget constraints. CPC was optimized daily, ensuring competitive positioning. Drobot Construction’s visibility in local search results improved, helping drive qualified traffic and solidifying their presence as a reliable contractor in the waterproofing sector.
