Drobot Cons- truction
Canada
25
%increase in visibility
About company
Drobot Construction is a family-owned business specializing in waterproofing and foundation services across the Greater Toronto Area. With over five years of industry expertise, they serve both residential and commercial clients. Their hands-on approach and reliable service have earned them a strong reputation in structural safety and building integrity.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Graphic design
Customer Needs:
- Drobot Construction needed to build a digital advertising presence from scratch, starting with the setup of Google Ads, Google Tag Manager, and Analytics. Their goal was to run effective campaigns for waterproofing and foundation services in the GTA and increase qualified customer leads.
Challenge:
With no previous Google Ads experience, Drobot Construction required a full-service approach (strategy, tracking, campaign setup, and ongoing optimization) to ensure visibility and competitiveness in a saturated market.
Solutions:
- We began with a complete SEO and market analysis, identifying technical site improvements to increase conversions.
- A Google Ads account was created, along with the setup of Google Tag Manager and Analytics for event tracking and performance measurement.
- Semantic cores were collected and clustered based on service intent, and we wrote unique ad copy for each ad group.
- Our initial campaigns targeted high-intent keywords for waterproofing and underpinning, with clearly defined budgets and geo-targeting across the GTA.
- Once the search campaigns gained traction, we launched an RMax campaign using the refined semantic core and custom creatives, helping broaden reach.
- Daily monitoring included bid adjustments, market analysis, and the removal of irrelevant search terms.
- All campaigns were continuously optimized to ensure cost-efficiency, relevance, and improved lead generation, setting a solid advertising foundation for a company new to digital marketing.
Results:
- Search and RMax campaigns were launched successfully, generating relevant clicks and leads within budget constraints. CPC was optimized daily, ensuring competitive positioning. Drobot Construction’s visibility in local search results improved, helping drive qualified traffic and solidifying their presence as a reliable contractor in the waterproofing sector.
Customer Needs:
- Drobot Construction needed a set of high-performing creatives for Meta Ads and Google Ads to promote their specialized basement services, particularly waterproofing and underpinning.
- The goal was to attract local homeowners and property developers dealing with foundation and moisture issues.
Challenge:
The subject matter — basement and structural work—required clear, trust-building visuals and messaging that explained technical services in a simple, customer-friendly way.
Creatives had to be optimized for both Meta and Google ad platforms with consistent visual identity and adaptable formatting.
Solutions:
- Developed a series of static and animated ad creatives with a focus on waterproofing and underpinning solutions for basement renovations.
- Emphasized structural safety, property value, and long-term benefits in the messaging.
- Ensured all visuals were clean, localized, and conversion-oriented, built to perform across Google PMax placements and Meta feed formats.
Results:
- The creatives formed a strong foundation for targeted advertising across both platforms, helping Drobot Construction increase visibility in their niche market.
- The visually consistent and professionally branded content helped drive qualified leads for waterproofing and underpinning services.
