Drug Testing Supplies
United States
3
xincrease in traffic
20
%increase in ad engagement
About company
Drug Testing Supplies is a leading provider of drug testing products, including saliva-based drug tests for both wholesale and retail markets. They offer a wide range of reliable and accurate testing solutions for various industries, including workplace drug testing, healthcare, and law enforcement. With a commitment to quality and customer satisfaction, Drug Testing Supplies delivers the highest standards in testing products to help businesses maintain safe, drug-free environments.
Services provided
Website SEO
Improve search rankings with expert optimization
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Website seo
Graphic design
Customer Needs:
- The website faced a decrease in traffic and needed to attract more customers to increase sales for saliva drug tests, both wholesale and retail. The main goal was to boost visibility and drive conversions by optimizing the site for better search engine ranking and traffic.
Challenge:
The site had a small number of visitors, and traffic was steadily declining. This low traffic, combined with a lack of effective SEO optimization, made it challenging to generate new leads.
Solutions:
- Full Site Audit and Correction of Technical Errors: We performed a complete audit of the website to identify technical issues such as slow load speeds, broken links, and other factors hindering SEO performance. These issues were fixed to improve the site’s indexing and usability
- Compilation of a Semantic Core for the Site: A comprehensive list of keywords related to saliva drug tests and drug testing supplies was created to ensure the site ranks for the most relevant and high-traffic search terms.
- Content Creation: SEO-optimized content was created for the product pages and blog, focusing on addressing customer pain points, providing valuable information, and promoting the benefits of saliva drug tests.
- Link Building Strategy: We implemented a link-building strategy to acquire high-quality backlinks from reputable websites, boosting the site's authority and search engine rankings.
- Optimization of All Site Pages: All pages, including product and service pages, were optimized with relevant meta tags, alt text, and keyword-rich content to ensure better rankings for high-converting keywords.
- Guest Post Strategy: A guest post strategy was executed, generating backlinks and increasing brand visibility by publishing articles on high-authority websites in the health and testing industry.
Results:
- The website achieved TOP 5 positions for all major service pages in Google search results, improving visibility for key search queries.
- The website's domain rating increased from 24 to 28 over the span of 6 months, reflecting the improvements in authority and trustworthiness.
- Traffic increased by 3x, and the number of impressions increased 5x, indicating strong SEO results and a growing customer base.
Customer Needs:
- Drug Testing Supplies needed specialized creatives for their Saliva Drug Tests to promote the product through Meta Ads.
- The goal was to highlight the benefits of using saliva tests for drug screening while ensuring compliance with Meta's advertising policies.
Challenge:
The inclusion of the word "drug" in the company’s name posed a potential risk for ad approval, as Meta’s advertising guidelines often flag terms related to drug use.
There was concern that ads promoting a product with "drug" in the name could be blocked or restricted.
The client provided limited photo materials, requiring us to get creative with visual content production.
Solutions:
- Developed a series of targeted static creatives to promote Saliva Drug Tests, ensuring the messaging focused on the product’s utility and compliance with legal drug screening practices.
- Carefully crafted ad copy and design to adhere to Meta’s policies, avoiding controversial language and focusing on the product’s accuracy, convenience, and non-invasive nature.
- To overcome the challenge of limited photo assets, we utilized artificial intelligence to generate visuals that accurately depicted the Saliva Drug Test in use, ensuring that the ads effectively communicated the product’s purpose.
- Despite the potential risk, no ads were blocked or flagged during the campaign run, demonstrating the effectiveness of careful messaging, design, and creative adaptation.
Results:
- The creatives were successfully launched and ran without interruption, ensuring continuous visibility and engagement.
- Ads contributed to a steady flow of leads, reinforcing the product’s credibility in the drug testing market.
- The campaign demonstrated the ability to navigate potential policy restrictions effectively while still achieving promotional goals.
- AI-generated visuals enabled us to present the product clearly and professionally, helping to boost ad engagement.
