Earth AI
United States
About company
Earth AI is an Australian high-tech company revolutionizing mineral exploration through artificial intelligence and machine learning. Its vertically integrated approach enables mineral discovery with up to 50x more accuracy. By automating targeting and analysis, Earth AI helps uncover new deposits faster, cheaper, and more sustainably than traditional methods.
Services provided
Projects details
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Customer Needs:
- Earth AI needed a marketing and website optimization plan to improve attractiveness to investors and strategic partners. The company also required a structured outreach system through LinkedIn, email, and B2B networking to expand its presence in the mineral exploration market.
Challenge:
Despite advanced technology, Earth AI lacked a structured marketing system and partner outreach tools. Its website and materials needed improvements to appeal to investors and B2B collaborators globally.
Solutions:
- We collaborated with Earth AI’s internal designer and developer to implement structural improvements to the website, aiming to present the company’s high-tech mineral exploration model more clearly and professionally to investors and partners.
- The site updates included business model refinements, new copy to highlight AI-driven targeting technology, and improved visual storytelling.
- Simultaneously, we built a B2B marketing system focused on lead generation through multiple channels.
- This included creating a LinkedIn networking strategy to connect with industry professionals, crafting personalized outreach emails, and identifying relevant B2B conferences for direct engagement.
- To support these efforts, we redesigned Earth AI’s presentation materials (both online and offline) and refined its business plan for partner-facing use.
- These tools formed a unified communication strategy aligned with the company’s goal of expanding exploration partnerships and investor interest, both in Australia and internationally.
Results:
- Earth AI successfully implemented the new marketing system and website structure, improving visibility and investor appeal. The company expanded its partner network and strengthened its position within the Australian and global mineral exploration markets. The strategic updates enhanced credibility and opened new B2B opportunities for growth.
