Elva's All Naturals
Canada
About company
Elvasall Naturals is an organic cosmetics brand committed to providing high-quality, natural skincare solutions. Specializing in plant-based ingredients, the brand creates skincare products that are gentle, effective, and eco-friendly. With a focus on sustainability and beauty, Elvasall Naturals offers a wide range of products that promote healthy, glowing skin, while adhering to ethical and environmentally responsible practices.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Projects details
Business Description:
Elva’s All Naturals is a Canadian family-owned company based in Prince Edward County, Ontario. Founded by Kirsten and Ian, the company is named after Kirsten’s beloved Nana, Elva, whose image graces their logo. Elva’s All Naturals specializes in creating high-quality, eco-friendly personal care and household products. Their offerings include skincare, haircare, cleaning supplies, and zero-waste essentials, all formulated with natural, certified organic, and fair-trade ingredients. The company is committed to sustainability, using biodegradable, refillable packaging, and ensuring all products are cruelty-free and free from harmful chemicals such as sulfates, parabens, and artificial fragrances. Elva’s All Naturals is also CertClean certified, North America’s leading certification for safer beauty and personal care products.
Google Ads
Website seo
Customer Needs:
- improve the store's conversion rate by optimizing the website and ensuring a seamless shopping experience for customers.
- enhance the attractiveness of their product listings through better images and descriptions to engage more potential buyers.
- simplify and optimize the checkout process to reduce cart abandonment and improve the overall customer experience.
Challenge:
The website had limited flexibility due to a template editor, outdated product content, poor indexing, and low conversion optimization. Immediate online growth required advertising before completing all updates.
Solutions:
- We set up and optimized Google Merchant Center and Google Shopping Ads to showcase products directly to interested shoppers. We tested both manual and smart shopping campaigns for various product segments to identify which method delivered the best results.
- While structural site improvements continued, we focused on launching Google Ads and Google Merchant Center campaigns.
- We separated key product categories (1Cleaner, Shampoos, and other body care items) into distinct landing pages to improve relevance and user experience.
- Merchant Center campaigns were launched with optimized product feeds.
- While early performance was modest (1.46k impressions and 6 clicks in the first month), this aligned with typical growth trends.
- The main Google Search Ads campaign showed stronger initial results: 98.8k impressions, 776 clicks, and 18 conversions in the first month.
- Daily optimizations included bid adjustments, location targeting, and negative keyword cleanup to enhance campaign efficiency.
Results:
- In the first month, Merchant Center campaigns began building visibility. Meanwhile, Google Ads search campaigns generated 776 clicks and 18 conversions, validating the product demand. Website enhancements improved conversion tracking and user experience. Continuous campaign monitoring set the foundation for growth in future months.
Customer Needs:
- The site needed to attract customers and increase sales of organic cosmetics. The goal was to establish a stronger online presence, improve rankings in search engines, and drive more traffic to the site to convert visitors into buyers.
Challenge:
The website had a small number of visitors and limited purchases. Despite offering organic cosmetics, the site lacked proper SEO optimization, which hindered its ability to reach potential customers and gain visibility in competitive search results.
Solutions:
- Full Site Audit and Correction of Technical Errors: A comprehensive audit was conducted to identify and resolve technical issues, including improving website speed, mobile responsiveness, and fixing broken links, ensuring that the site is fully optimized for search engines.
- Compilation of a Semantic Core for the Site: A targeted keyword research strategy was implemented, focusing on terms like “organic cosmetics,” “natural skincare,” and specific product categories, to improve the site’s ranking in search results.
- Content Creation: High-quality, informative, and SEO-optimized content was created for both product pages and blog posts. This content highlighted the benefits of organic cosmetics and educated potential customers about the advantages of using natural skincare products.
- Link Building Strategy: A link-building strategy was developed to acquire high-quality backlinks from authoritative sites in the beauty and wellness industry, increasing the site’s authority and improving search engine rankings.
- Optimization of All Site Pages: All product and service pages were optimized with relevant keywords, meta tags, and descriptions to increase visibility and improve search rankings across the site.
- Local SEO Strategy: Local SEO efforts were implemented to target customers in specific regions, enhancing visibility for users searching for organic cosmetics locally. This included optimizing for location-specific keywords and creating local landing pages.
Results:
- The positions for key product pages and blog posts in Google search results improved significantly, leading to higher visibility and organic traffic.
- The site’s domain rating grew from 27 to 30 within 6 months, reflecting improvements in website authority and SEO performance.
- Traffic increased by 1.5x, and the number of impressions grew by 1.5x, showing that SEO efforts were successful in boosting the site’s visibility and attracting more potential customers.
Business Value:
Elva’s All Naturals provides significant value by offering products that prioritize both personal health and environmental sustainability. By eliminating toxic chemicals from their formulations, the company ensures that their products are safe for consumers and the planet. Their commitment to using plant-based ingredients and sustainable packaging helps reduce environmental impact, aligning with the values of eco-conscious consumers. Additionally, the use of refillable containers and biodegradable ingredients supports a zero-waste lifestyle, making it easier for customers to make environmentally responsible choices. Through their dedication to quality, sustainability, and ethical practices, Elva’s All Naturals empowers individuals to care for themselves and the environment simultaneously.
