English 24/7
Ukraine
200
+leads generated
20
%increase in conversions
About company
English 24/7 is an innovative language school based in Lviv, Ukraine, offering an alternative to traditional classrooms. Since 2012, they have provided a modern approach to learning English with flexible formats and personalized lessons. Their mission is to make English accessible and engaging for everyone, anytime - 24/7.
Services provided
Projects details
Google Ads
Graphic design
Customer Needs:
- English 24/7 needed a performance-driven marketing strategy to increase student enrollment through digital channels. The goal was to assess the market, build awareness, drive website traffic, and generate qualified leads using Facebook/Instagram and later Google Ads.
Challenge:
The brand lacked digital visibility and site traffic. Conversion tracking was inconsistent, and the low volume made retargeting ineffective. Campaign adjustments were needed to improve lead generation efficiency.
Solutions:
- We started by conducting a market and business analysis, confirming that the demand for online English education in Ukraine was still growing.
- The first step was launching a Facebook/Instagram campaign to increase traffic and awareness.
- We installed the Meta Pixel and configured events to track user actions such as calls, form submissions, and key page views.
- A cold traffic campaign using interest-based targeting and video creatives brought ~5,000 site visits in the first month.
- Low conversions and tracking issues prompted a strategic shift.
- We launched a Lead Form campaign directly on Facebook, which resulted in ~100 leads in the first month, with an average cost of $3 per lead.
- Retargeting audiences were created based on video views, phone clicks, and form interactions.
- We also introduced Look-a-Like audiences to reach similar users.
- In month two, the Lead Form campaign delivered another ~100 leads.
- Google Ads was launched in parallel and performed well, prompting a budget shift to optimize cost per lead across both platforms.
Results:
- The switch to Facebook Lead Forms improved lead volume and cost-efficiency, generating 200+ leads in two months at ~$3 each. Google Ads further boosted conversions, allowing for smarter budget allocation. Pixel and event setup enabled accurate tracking, while retargeting and Look-a-Like audiences expanded reach effectively.
Customer Needs:
- The client aimed to promote their corporate English language training courses targeted at businesses through Google Performance Max campaigns.
- They required engaging, professional creatives that would appeal to decision-makers and HR professionals looking to upskill employees.
Challenge:
The campaign needed to balance a professional tone with approachable visuals, showcasing benefits like improved communication, productivity, and global business readiness.
Creatives had to fit various Google placements and formats, maintaining consistency and clarity across all assets.
Solutions:
- Designed a comprehensive set of static and dynamic creatives tailored for Google Performance Max.
- Focused on clean layouts, clear messaging, and relevant imagery aligned with corporate training themes.
- Ensured designs were adaptable for multiple formats — including banners, responsive ads, and video thumbnails.
Results:
- The creative suite was successfully deployed in Google PMax campaigns, supporting lead generation and brand awareness among business audiences.
- The assets provided a scalable base for future marketing pushes in corporate training segments.
