English 24/7
About company
English 24/7 is an innovative language school based in Lviv, Ukraine, offering an alternative to traditional classrooms. Since 2012, they have provided a modern approach to learning English with flexible formats and personalized lessons. Their mission is to make English accessible and engaging for everyone, anytime - 24/7.
Services provided
Projects details
Google Ads
Customer Needs:
- English 24/7 needed a performance-driven marketing strategy to increase student enrollment through digital channels. The goal was to assess the market, build awareness, drive website traffic, and generate qualified leads using Facebook/Instagram and later Google Ads.
Challenge:
The brand lacked digital visibility and site traffic. Conversion tracking was inconsistent, and the low volume made retargeting ineffective. Campaign adjustments were needed to improve lead generation efficiency.
Solutions:
- We started by conducting a market and business analysis, confirming that the demand for online English education in Ukraine was still growing.
- The first step was launching a Facebook/Instagram campaign to increase traffic and awareness.
- We installed the Meta Pixel and configured events to track user actions such as calls, form submissions, and key page views.
- A cold traffic campaign using interest-based targeting and video creatives brought ~5,000 site visits in the first month.
- Low conversions and tracking issues prompted a strategic shift.
- We launched a Lead Form campaign directly on Facebook, which resulted in ~100 leads in the first month, with an average cost of $3 per lead.
- Retargeting audiences were created based on video views, phone clicks, and form interactions.
- We also introduced Look-a-Like audiences to reach similar users.
- In month two, the Lead Form campaign delivered another ~100 leads.
- Google Ads was launched in parallel and performed well, prompting a budget shift to optimize cost per lead across both platforms.
Results:
- The switch to Facebook Lead Forms improved lead volume and cost-efficiency, generating 200+ leads in two months at ~$3 each. Google Ads further boosted conversions, allowing for smarter budget allocation. Pixel and event setup enabled accurate tracking, while retargeting and Look-a-Like audiences expanded reach effectively.
