Falx Metal Roofing
About company
Falx is a Canada-based roofing company with over 20 years of experience in residential and commercial roofing. Known for using modern technologies and top-tier tools, Falx operates nationwide, delivering durable roofing solutions tailored to every client’s needs. Their experienced team is committed to quality, reliability, and customer satisfaction.
Services provided
Projects details
Google Ads
Customer Needs:
- Falx needed to attract new residential and commercial roofing clients across Canada. The goal was to launch a nationwide Google Ads campaign supported by a well-optimized website and conversion tracking to ensure efficient lead generation and return on investment.
Challenge:
Despite 20 years of experience, Falx lacked a digital advertising strategy. Their website had several conversion barriers, and there was no system in place to track or optimize campaign performance effectively.
Solutions:
- We began by auditing the Falx website and identifying several minor issues that were negatively impacting user experience and lead generation.
- After correcting these issues, we created a detailed semantic core for roofing services, categorized keywords by intent, and wrote unique, high-converting ad texts.
- Campaigns were launched with clearly defined geographic targeting and budgets, focusing on both residential and commercial audiences across Canada.
- To ensure full tracking transparency, we set up Google Analytics, linked it with the new Google Ads account, and configured conversion tracking for form submissions and phone calls.
- To ensure full tracking transparency, we set up Google Analytics, linked it with the new Google Ads account, and configured conversion tracking for form submissions and phone calls.
Results:
- While still in early stages, Falx’s Google Ads campaigns have begun gaining traction with well-positioned ads and improving CTR. With conversion tracking, ad optimization, and territory targeting now in place, the groundwork is set for sustainable growth. The campaign is on track to deliver consistent high-quality roofing leads nationwide.
