GreenValley Flooring
Canada
5
%increase in calls
30
%boost in brand awareness
40
%growth in customer engagement
About company
GreenValley Flooring is a family-run business with over 30 years of expertise in retail, wholesale, distribution, and manufacturing.
They offer a variety of flooring options, including Hardwood, Engineered Wood, Laminate, Vinyl, and Custom floors. Our services include installation, delivery, removal, site-finished flooring, baseboards, and refinishing stairs, pickets, and railings to match your new floors.
Projects details
Google Ads
Meta Ads
Graphic design
Customer Needs:
Challenge:
Solutions:
Results:
Customer Needs:
- The client wanted to increase brand visibility and generate more calls for their flooring services in the local area. The goal was to improve brand recognition while driving direct inquiries through Meta Ads.
Challenge:
The challenge was to stand out in a competitive flooring market while working with a moderate budget. We needed to balance visibility, call generation, and cost-efficiency to ensure measurable results.
Solutions:
- We developed a Meta Ads strategy that focused on increasing local brand visibility while encouraging calls from potential customers. The campaign centered around lead generation with a strong call-to-action — “Call Now for a Free Estimate.” Ads featured high-quality images of completed flooring projects, customer testimonials, and promotions.
- We targeted local homeowners and businesses in specific neighborhoods using geo-targeting, ensuring the ads reached the most relevant audience. Call ads and direct-response ads were optimized for mobile to make it easy for users to contact the business directly.
- We also experimented with video ads showcasing the company’s expertise and wide range of flooring options, driving both calls and engagement. Pixel tracking was set up to capture leads and calls, enabling continuous optimization and performance tracking.
Results:
- The campaign successfully increased calls and boosted brand awareness across the local market. Meta Ads became a key channel for driving customer engagement, leading to a significant rise in inquiries and calls for flooring consultations.
Customer Needs:
- Green Valley Flooring required effective creatives for their Google Performance Max (PMax) campaigns, focusing on promoting their flooring solutions to local customers.
- The goal was to create visually appealing ads that would drive traffic to the website and encourage inquiries for flooring services.
Challenge:
The challenge was to create high-quality, visually consistent assets that would perform well across Google’s diverse ad placements, ensuring maximum reach and engagement.
The creatives had to highlight the various types of flooring offered while maintaining simplicity and clarity.
Solutions:
- Designed a series of dynamic and static creatives for Google PMax, featuring a range of flooring products and services.
- Focused on showcasing product variety and quality, using clean, professional visuals to represent different flooring options.
- Adapted ads for maximum performance across all placements, from display ads to search-driven campaigns, ensuring the messaging aligned with local service areas.
Results:
- The creatives were successfully integrated into Google PMax campaigns, helping to increase visibility and drive traffic to Green Valley Flooring’s website.
- The campaign helped raise awareness about the brand’s flooring offerings while supporting lead generation in key local markets.
