Handyman007
Canada
About company
Handyman007 is a Toronto-based home repair and renovation company that quickly adapted to provide essential cleaning and disinfection services during COVID-19. Known for its reliability and professionalism, Handyman007 offers homeowners and businesses trusted solutions for everyday repairs, maintenance, and now sanitation needs across the GTA.
Services provided
Projects details
Google Ads
Customer Needs:
- Handyman007 needed to generate qualified leads for newly launched home cleaning and disinfection services during COVID-19. The goal was to quickly pivot the business and build a steady flow of digital customer inquiries using Google Ads within a limited budget.
Challenge:
COVID-19 forced a service shift toward disinfection, a newly saturated market with rising competition. Handyman007 needed to reach local clients quickly and efficiently while staying within budget.
Solutions:
- We began by optimizing the website for conversions, adding call tracking, form tracking, and new conversion-focused elements.
- A new landing page was launched to improve ad relevance and increase conversion rates.
- The campaign combined expanded text ads with responsive search ads (RSA), helping improve Quality Scores and lower CPC.
- In the first month, we recorded 473 clicks, 17 conversions, and spent only CAD 365. We disabled low-performing Google Display and Search Partners and limited ad delivery to 7:00–22:00, the hours with the highest conversion activity.
- We also cleaned and updated the negative keyword list to filter irrelevant traffic.
Results:
- In the first month, Handyman007’s campaign drove 473 targeted clicks and 17 conversions on a budget of CAD 365. Ads consistently ranked at the top of search results, capturing the largest impression share. Strategic bid adjustments, focused targeting, and keyword cleanup significantly improved cost efficiency and delivered fast, high-quality results.
