HotelTustan
Ukraine
15
%improvement in ad quality
25
%growth in visibility
30
%increase in bookings
About company
Health Complex Tustan is a 4-star wellness hotel in Skhidnytsia, Lviv region. Surrounded by Carpathian nature, the hotel offers 45 cozy rooms, a spa, a medical center, and a pump room with mineral waters. It’s a destination for families and individuals seeking relaxation, healing, and rejuvenation in one of Ukraine’s most scenic resort towns.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
Health Complex Tustan is a 4-star wellness hotel in Skhidnytsia, Lviv region. Surrounded by Carpathian nature, the hotel offers 45 cozy rooms, a spa, a medical center, and a pump room with mineral waters. It’s a destination for families and individuals seeking relaxation, healing, and rejuvenation in one of Ukraine’s most scenic resort towns.
Google Ads
Meta Ads
Graphic design
Customer Needs:
- Health Complex Tustan needed to improve the performance of its online advertising and attract more guests year-round - especially in the off-season. Key goals included refining Google Ads campaigns, improving visibility with Facebook Ads, and building a stronger local search presence.
Challenge:
Although several Google Ads campaigns had been launched previously, most underperformed. The business needed to boost off-season bookings while maintaining cost-efficiency and visibility in a competitive market.
Solutions:
- We analyzed existing Google Ads campaigns. Many were either inactive or inefficient, so we paused underperforming campaigns and focused on those showing strong results.
- The most effective campaign targeted competitor keywords, which we scaled by increasing the budget, refining ad copy, and adjusting keyword match types to improve targeting. This allowed us to capture high-intent traffic during the off-season.
- Additionally, we began a Local SEO initiative to improve map visibility for travelers searching for spa hotels or wellness resorts in Western Ukraine.
Results:
- The updated competitor-focused campaign drove consistent conversions, even during off-peak months. Daily optimization improved ad quality and cost-efficiency. Facebook Ads complemented search efforts, while Local SEO increased visibility in map results. These combined actions helped stabilize and grow the Tustan Hotel’s booking volume.
Customer Needs:
- The client needed a robust Meta Ads campaign to increase bookings and brand awareness for Hotel Tustan. The goal was to stand out in a highly competitive market filled with other recreation complexes in a popular tourist area.
Challenge:
The challenge was to break through a crowded market where multiple competitors offered similar experiences, and to do so within a reasonable advertising budget while maximizing visibility.
Solutions:
- We designed a comprehensive Meta Ads campaign that included a mix of branding and lead generation ads aimed at both attracting new visitors and re-engaging previous website visitors. The strategy involved geo-targeting tourists and locals interested in short getaways, family vacations, and outdoor recreation experiences.
- We created compelling ad creatives that showcased the hotel’s unique offerings — from breathtaking views and luxurious amenities to exclusive seasonal packages. Video ads and carousel ads were used to highlight the hotel’s special features and positive guest experiences, while dynamic ads showcased real-time availability and booking options.
- Retargeting was a key component, focusing on users who visited the website but did not complete a booking. We implemented custom audiences based on engagement, previous bookings, and website activity, further refining targeting to ensure the ads reached the highest-converting users.
Results:
- The campaign successfully increased bookings and brand recognition, with Meta Ads becoming one of the main drivers of online engagement. Despite fierce competition, the hotel saw improved visibility and higher conversion rates, making it a preferred choice among local and international visitors.
Customer Needs:
- TuStan needed creative assets for their New Year’s promotion to drive bookings and increase visibility for the hotel during the holiday season.
- The goal was to engage potential customers with festive promotions and encourage them to book stays for the New Year.
Challenge:
The challenge was to create seasonal, festive creatives that conveyed the spirit of New Year celebrations while maintaining the hotel’s professional and welcoming brand image.
The assets had to perform well across both Meta Ads and Google Ads, optimizing for both desktop and mobile users.
Solutions:
- Developed a set of dynamic and static creatives for Meta and Google Ads, specifically tailored for the New Year promotion.
- Focused on incorporating holiday-themed visuals (such as festive decorations, winter landscapes, and celebratory imagery) while maintaining a clean and inviting aesthetic for the hotel.
- Created ads optimized for both platforms, ensuring they were adaptable for different ad placements and formats, such as display banners, carousel ads, and responsive search ads.
Results:
- The New Year creatives successfully drove engagement and bookings during the festive season, helping TuStan capitalize on holiday travel interest.
- The campaign generated increased visibility for the hotel, particularly among customers seeking New Year’s getaway destinations.
