HotelTustan
About company
Health Complex Tustan is a 4-star wellness hotel in Skhidnytsia, Lviv region. Surrounded by Carpathian nature, the hotel offers 45 cozy rooms, a spa, a medical center, and a pump room with mineral waters. It’s a destination for families and individuals seeking relaxation, healing, and rejuvenation in one of Ukraine’s most scenic resort towns.
Services provided
Projects details
Google Ads
Customer Needs:
- Health Complex Tustan needed to improve the performance of its online advertising and attract more guests year-round - especially in the off-season. Key goals included refining Google Ads campaigns, improving visibility with Facebook Ads, and building a stronger local search presence.
Challenge:
Although several Google Ads campaigns had been launched previously, most underperformed. The business needed to boost off-season bookings while maintaining cost-efficiency and visibility in a competitive market.
Solutions:
- We analyzed existing Google Ads campaigns. Many were either inactive or inefficient, so we paused underperforming campaigns and focused on those showing strong results.
- The most effective campaign targeted competitor keywords, which we scaled by increasing the budget, refining ad copy, and adjusting keyword match types to improve targeting. This allowed us to capture high-intent traffic during the off-season.
- Additionally, we began a Local SEO initiative to improve map visibility for travelers searching for spa hotels or wellness resorts in Western Ukraine.
Results:
- The updated competitor-focused campaign drove consistent conversions, even during off-peak months. Daily optimization improved ad quality and cost-efficiency. Facebook Ads complemented search efforts, while Local SEO increased visibility in map results. These combined actions helped stabilize and grow the Tustan Hotel’s booking volume.
