About company

ICYReno is a Mississauga-based waterproofing and basement wall crack repair company. Having a strong experience in this field, they decided to increase their customer flow from the Web.


Services provided

Project details

Good results in the short term

We have already worked with many waterproofing companies in US and Canada, and we are aware of this digital market. As the company has just started its online advertising and wanted to have quick results, we decided to launch Google Ads campaigns.
The first step was to improve the campaign target pages. We decided to create a new landing page with our Canadian partner, https://web4you.ca/. Using our recommendations, developers proceed with new landing page within 3 days: https://waterproofing.icyreno.ca/

The landing page and the main website were additionally modified in terms of:

• conversion elements;
• call tracking;
• request form tracking.

Google Ads campaign gave 66 clicks, 6 applications and 5 calls in 10 days

Google Ads Search Campaign 21 February – 1 March (10 days):


graph ICYR

Budget per day (75 CAD +25% max)
Total clicks – 66
Avg. cost per click – 11.48 CAD
Leads per first 10 days – 11 (6 requests, 5 calls)
Website conversion rate – 15%
Price per lead – 68.9 CAD

Auction statistics

In the first month, we managed to capture the largest share of ad impressions compared to competitors, our ads ranked first and were in the top 3 ads in more than 60% of cases.

graph ICYR 1

Abs. Top of page rate – 33.14% (1st position)
Top of the page rate – 69.92% (3rd position)
Impression share – 48.37 (1st position)

Campaign negatives

To improve the conversion rate, we are cleaning search terms that aren’t relevant to the business. As we had a base of negatives for such business, we uploaded it into the ICYreno campaign.

graph ICYR 2
Negative keywords – 158

Also, to improve the quality of ads and CPC, we defined the most profitable locations and involved CPC coefficients.

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