Invigor Medical
United States
About company
Invigor Medical is an online medical clinic based in Kennewick, Washington, that specializes in health and wellness, dedicated to helping individuals achieve optimal health and vitality through personalized and evidence-based treatments. As a pioneer in telemedicine, Invigor Medical provides convenient access to a wide range of healthcare services, allowing patients to consult with licensed healthcare providers from the comfort of their own homes.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Email marketing
Engage your audience with personalized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
Invigor Medical is an online health and wellness clinic based in Kennewick, Washington, specializing in a range of treatments aimed at improving overall health and vitality.
Google Ads
Meta Ads
Email marketing
Graphic design
Customer Needs:
- Conduct a comprehensive marketing analysis and verification of existing Google Ads campaigns.
- Resolve errors in conversion tracking to ensure accurate data collection.
- Develop a new marketing strategy tailored to the client’s needs.
- Run and manage effective Google Ads campaigns for various products.
Challenge:
The clinic’s ad campaigns were running with incorrect conversion tracking, which resulted in unreliable data and low efficiency. Their step-by-step checkout process added complexity to tracking final conversions.
Solutions:
- We started by conducting a detailed audit of both the marketing setup and platform structure.
- We identified multiple issues with conversion tracking, particularly due to the site's multi-step forms. These were resolved by reconfiguring conversion events to accurately track completed purchases.
- We then created a new marketing strategy based on the client's specific needs and received approval to implement it.
- Underperforming campaigns were turned off to reduce waste.
- We then built product-specific campaigns, beginning with Trimix. A semantic core was collected and organized into targeted groups, each with unique, high-converting text ads.
- As performance stabilized, we gradually expanded ads to include other treatments.
- Daily monitoring allowed us to adapt quickly by cleaning irrelevant search terms and adjusting bids based on market behavior.
- This structured rollout helped ensure cost-efficiency and consistent lead generation.
Results:
- After resolving tracking errors, Invigor Medical gained reliable performance data. Newly launched campaigns showed improved efficiency and stronger conversion rates. The product-focused approach, beginning with Trimix, enabled more targeted messaging. The clinic now benefits from a scalable and optimized Google Ads structure.
Customer Needs:
- Conduct a comprehensive marketing analysis and verification of existing Facebook advertising campaigns.
- Resolve errors in conversion tracking to ensure accurate data collection.
- Develop and implement an optimized marketing strategy to improve campaign performance on Facebook.
Challenge:
The clinic faced significant issues with incorrect conversion tracking and unoptimized advertising campaigns, leading to inaccurate data collection and suboptimal performance.
Solutions:
- Marketing Analysis: Conducted a thorough analysis of the website and market to identify key areas for improvement.
- Correction of Conversion Tracking: Discovered and resolved errors in conversion tracking. Reconfigured conversions to accurately track transitions to the final purchase page, accommodating the site's step-by-step purchase forms.
- Planning and Creative Development: Advanced to the planning stage for launching new campaigns and creating ad creatives. Developed and agreed upon advertising texts and creatives with the client.
- Launch of New Campaigns: Launched new advertising campaigns for each product on the site, starting with Trimix and gradually adding new products.
- Daily Monitoring and Optimization: Monitored the performance of advertising campaigns daily, optimizing results and improving sales through continuous adjustments.
Results:
- Optimized Pixel Performance: Successfully collected sufficient conversions to ensure optimal pixel performance, enabling more accurate targeting and improved ad delivery.
- Exceeded KPIs in the First Month: Achieved and surpassed the required key performance indicators (KPIs) within the first month of the campaign, demonstrating the effectiveness of our strategy and execution.
- Strategic Scaling Plan: Developed a comprehensive plan for scaling the company's operations and increasing sales, laying the foundation for sustained growth and long-term success.
Customer Needs:
- Although the client had previous experience with email marketing, they required a refreshed strategy, updated creative assets, and a fully redesigned automation system.
- The main goal was to modernize engagement tactics and streamline communication with new and returning customers.
Challenge:
During the project, we transitioned to a new email platform but later reverted to the original one due to the client’s account history and integration preferences. Maintaining continuity and tracking performance during platform shifts was a critical challenge.
Solutions:
- Designed and launched a new email ecosystem including: - Welcome Series triggered upon pop-up form submission; - Abandonment Cart Flow to re-engage high-intent users; - Winback Flow targeting inactive customers with personalized offers.
- Additionally, developed dedicated workflows for each therapy category — Weight Loss, Longevity, and Sexual Health — ensuring relevant messaging, visual tone, and calls-to-action for each audience segment.
- Built and implemented branded pop-up forms, including: - A standard welcome form offering a discount for new subscribers; - A dynamic promotional pop-up with a live countdown timer to encourage urgency and boost immediate conversions.
- All email templates were visually rebranded to align with Invigor Medical’s clinical image, blending clarity, discretion, and modern UX.
- Collaborated with the ad and strategy teams to ensure that automated emails complemented broader campaign goals and funnel progression.
- Email designs were fully optimized for cross-device performance and A/B tested for engagement metrics.
Results:
- The new workflows enhanced personalization and relevance across user segments, improving engagement and conversion rates.
- Countdown-driven pop-ups and category-specific automations helped drive timely action and deepen audience trust.
- The refreshed email system became a vital retention and education channel, reinforcing Invigor Medical’s position across its three core therapy verticals.
Customer Needs:
- Invigor Medical needed high-performing creatives for Meta and Google campaigns to promote treatments across three categories: weight loss therapy, longevity solutions, and sexual health.
- The visual assets had to remain compliant while still engaging and informative across sensitive topics.
Challenge:
Due to the nature of the client’s products, especially in the sexual health category — several ad creatives were flagged or blocked by Meta. We had to quickly rework visual concepts and maintain clear coordination with the Meta Ads team to minimize disruptions and keep campaigns running smoothly.
Solutions:
- Created a diverse set of static, carousel, and animated creatives for Meta and Google Ads, tailored for weight loss, aging, and sexual wellness.
- Worked closely with the Meta Ads specialist to identify the root causes of ad disapprovals and quickly adjust both visuals and messaging.
- Redesigned blocked creatives with more compliant formats and neutral language, preserving the promotional message while aligning with platform policies.
- Maintained a professional, clinical aesthetic across all designs to support credibility and platform approval, especially for sensitive topics.
- Developed segmented visuals: vibrant and bold for weight loss, refined and elegant for longevity, and subtle, trust-building themes for sexual health.
- Used real-time feedback from the Meta Ads team to iterate rapidly, test variations, and ensure timely replacements when assets were rejected.
- Delivered ready-to-launch creatives under tight timeframes, allowing advertising efforts to continue with minimal delay or performance drop.
Results:
- Our close collaboration with the Meta Ads team ensured ongoing campaign performance, even amid ad rejections.
- Creative adaptability allowed us to maintain consistent brand messaging while reducing approval issues.
- Invigor Medical benefited from uninterrupted visibility across all service lines with trusted, compliant visual communication.
Business Value:
Webugol’s strategic intervention provided Invigor Medical with a robust and effective digital marketing framework across both Google Ads and Facebook platforms. By addressing critical conversion tracking issues and optimizing advertising campaigns, we significantly enhanced the clinic’s online marketing performance. Continuous monitoring and optimization across both channels ensure sustained success, enabling Invigor Medical to achieve high results in attracting and retaining customers.
