Invigor Medical
United States
About company
Invigor Medical is an online medical clinic based in Kennewick, Washington, that specializes in health and wellness, dedicated to helping individuals achieve optimal health and vitality through personalized and evidence-based treatments. As a pioneer in telemedicine, Invigor Medical provides convenient access to a wide range of healthcare services, allowing patients to consult with licensed healthcare providers from the comfort of their own homes.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Email marketing
Engage your audience with personalized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
Invigor Medical is an online health and wellness clinic based in Kennewick, Washington, specializing in a range of treatments aimed at improving overall health and vitality.
Google Ads
Meta Ads
Customer Needs:
- Conduct a comprehensive marketing analysis and verification of existing Google Ads campaigns.
- Resolve errors in conversion tracking to ensure accurate data collection.
- Develop a new marketing strategy tailored to the client’s needs.
- Run and manage effective Google Ads campaigns for various products.
Challenge:
The clinic’s ad campaigns were running with incorrect conversion tracking, which resulted in unreliable data and low efficiency. Their step-by-step checkout process added complexity to tracking final conversions.
Solutions:
- We started by conducting a detailed audit of both the marketing setup and platform structure.
- We identified multiple issues with conversion tracking, particularly due to the site's multi-step forms. These were resolved by reconfiguring conversion events to accurately track completed purchases.
- We then created a new marketing strategy based on the client's specific needs and received approval to implement it.
- Underperforming campaigns were turned off to reduce waste.
- We then built product-specific campaigns, beginning with Trimix. A semantic core was collected and organized into targeted groups, each with unique, high-converting text ads.
- As performance stabilized, we gradually expanded ads to include other treatments.
- Daily monitoring allowed us to adapt quickly by cleaning irrelevant search terms and adjusting bids based on market behavior.
- This structured rollout helped ensure cost-efficiency and consistent lead generation.
Results:
- After resolving tracking errors, Invigor Medical gained reliable performance data. Newly launched campaigns showed improved efficiency and stronger conversion rates. The product-focused approach, beginning with Trimix, enabled more targeted messaging. The clinic now benefits from a scalable and optimized Google Ads structure.
Customer Needs:
- Conduct a comprehensive marketing analysis and verification of existing Facebook advertising campaigns.
- Resolve errors in conversion tracking to ensure accurate data collection.
- Develop and implement an optimized marketing strategy to improve campaign performance on Facebook.
Challenge:
The clinic faced significant issues with incorrect conversion tracking and unoptimized advertising campaigns, leading to inaccurate data collection and suboptimal performance.
Solutions:
- Marketing Analysis: Conducted a thorough analysis of the website and market to identify key areas for improvement.
- Correction of Conversion Tracking: Discovered and resolved errors in conversion tracking. Reconfigured conversions to accurately track transitions to the final purchase page, accommodating the site's step-by-step purchase forms.
- Planning and Creative Development: Advanced to the planning stage for launching new campaigns and creating ad creatives. Developed and agreed upon advertising texts and creatives with the client.
- Launch of New Campaigns: Launched new advertising campaigns for each product on the site, starting with Trimix and gradually adding new products.
- Daily Monitoring and Optimization: Monitored the performance of advertising campaigns daily, optimizing results and improving sales through continuous adjustments.
Results:
- Optimized Pixel Performance: Successfully collected sufficient conversions to ensure optimal pixel performance, enabling more accurate targeting and improved ad delivery.
- Exceeded KPIs in the First Month: Achieved and surpassed the required key performance indicators (KPIs) within the first month of the campaign, demonstrating the effectiveness of our strategy and execution.
- Strategic Scaling Plan: Developed a comprehensive plan for scaling the company's operations and increasing sales, laying the foundation for sustained growth and long-term success.
Business Value:
Webugol’s strategic intervention provided Invigor Medical with a robust and effective digital marketing framework across both Google Ads and Facebook platforms. By addressing critical conversion tracking issues and optimizing advertising campaigns, we significantly enhanced the clinic’s online marketing performance. Continuous monitoring and optimization across both channels ensure sustained success, enabling Invigor Medical to achieve high results in attracting and retaining customers.
