Business Description: 

Invigor Medical is an online health and wellness clinic based in Kennewick, Washington, specializing in a range of treatments aimed at improving overall health and vitality.

Google Ads

Customer Needs:

• Conduct a comprehensive marketing analysis and verification of existing Google Ads campaigns.
• Resolve errors in conversion tracking to ensure accurate data collection.
• Develop a new marketing strategy tailored to the client’s needs.
• Run and manage effective Google Ads campaigns for various products.

Challenge: 

The clinic faced significant issues with incorrect conversion tracking and underperforming advertising campaigns, leading to inaccurate data collection and suboptimal performance.

Solutions:

• SEO Audit and Market Analysis: Conducted a thorough SEO audit and market analysis of the website to identify key areas for improvement.
• Correction of Conversion Tracking: Discovered and resolved errors in conversion tracking. Reconfigured conversions to accurately track the final purchase page, accommodating the site's step-by-step purchase forms.
• Development of New Strategy: Developed a comprehensive strategy to improve the advertising campaigns, presenting it to the client for approval.
• Suspension of Underperforming Campaigns: Turned off existing underperforming ad campaigns to prevent further inefficiencies.
• Launch of New Campaigns: Collected and clustered a semantic core for each product, creating unique text ads. Initially launched ads for Trimix and gradually added campaigns for other products.
• Daily Monitoring and Optimization: Monitored the performance of advertising campaigns daily, optimized bids according to market conditions, and cleaned up negative search terms.

Results:

• Accurate Data Collection: Reconfigured conversion tracking led to reliable data collection and insights.
• Improved Campaign Performance: Optimized advertising campaigns resulted in improved performance and higher conversion rates.
• Targeted Approach: Gradual rollout of product-specific ads ensured a targeted approach, beginning with Trimix and expanding to other products.

Meta Ads

Customer Needs:

• Conduct a comprehensive marketing analysis and verification of existing Facebook advertising campaigns.
• Resolve errors in conversion tracking to ensure accurate data collection.
• Develop and implement an optimized marketing strategy to improve campaign performance on Facebook.

Challenge:

The clinic faced significant issues with incorrect conversion tracking and unoptimized advertising campaigns, leading to inaccurate data collection and suboptimal performance.

Solutions:

• Marketing Analysis: Conducted a thorough analysis of the website and market to identify key areas for improvement.
• Correction of Conversion Tracking: Discovered and resolved errors in conversion tracking. Reconfigured conversions to accurately track transitions to the final purchase page, accommodating the site's step-by-step purchase forms.
• Planning and Creative Development: Advanced to the planning stage for launching new campaigns and creating ad creatives. Developed and agreed upon advertising texts and creatives with the client.
• Launch of New Campaigns: Launched new advertising campaigns for each product on the site, starting with Trimix and gradually adding new products.
• Daily Monitoring and Optimization: Monitored the performance of advertising campaigns daily, optimizing results and improving sales through continuous adjustments.

Results:

• Optimized Pixel Performance: Successfully collected sufficient conversions to ensure optimal pixel performance, enabling more accurate targeting and improved ad delivery.
• Exceeded KPIs in the First Month: Achieved and surpassed the required key performance indicators (KPIs) within the first month of the campaign, demonstrating the effectiveness of our strategy and execution.
• Strategic Scaling Plan: Developed a comprehensive plan for scaling the company's operations and increasing sales, laying the foundation for sustained growth and long-term success.

Business Value: 

Webugol’s strategic intervention provided Invigor Medical with a robust and effective digital marketing framework across both Google Ads and Facebook platforms. By addressing critical conversion tracking issues and optimizing advertising campaigns, we significantly enhanced the clinic’s online marketing performance. Continuous monitoring and optimization across both channels ensure sustained success, enabling Invigor Medical to achieve high results in attracting and retaining customers.