Jana Health
United States
7.9
%increase in calls
56
%growth in impressions
About company
Jana HealthCare is an internal medicine and weight loss clinic located in the heart of the diverse Bay Ridge neighborhood of Brooklyn, New York. The clinic has been open for over 20 years with Laila Farhat, MD, at its forefront. Dr. Farhat is a passionate internist, weight loss specialist, and obesity medicine specialist who radiates a positive energy, inspiring each of her patients to better themselves and their health.
Services provided
Projects details
Local seo
Customer Needs:
- Increase site interaction, impressions, and clicks.
- Improve local search visibility for services like weight loss, Botox, and laser hair removal.
- Optimize GMB profile to target potential clients in Brooklyn, NY.
- Regularly update the profile to enhance local SEO and increase engagement.
Challenge:
Jana HealthCare faced low visibility and engagement in Brooklyn, NY, especially for services like weight loss, Botox, and laser hair removal. Their GMB profile needed optimization to better attract local patients and drive inquiries for these key services.
Solutions:
- GMB Profile Optimization: We optimized Jana HealthCare’s Google My Business profile by adding keywords relevant to weight loss, Botox, and laser hair removal. This ensured that the business appeared in searches for these services in Brooklyn, NY.
- Location-Based Keyword Strategy: The GMB profile was updated with Brooklyn-specific keywords, helping target local searches related to weight loss treatments, Botox, and other aesthetic services. This improved visibility for users searching in Brooklyn and surrounding areas.
- Service and Area Optimization: We selected and optimized the services provided, ensuring the business profile reflected the full range of treatments offered. This also included localizing the services to cater specifically to Brooklyn residents.
- Regular Local SEO Updates: Jana HealthCare’s GMB profile was regularly updated with posts about promotions, services, and patient testimonials. This helped keep the profile active and contributed to improving local SEO.
- Performance Monitoring and Adjustments: We continuously monitored the profile’s performance through GMB insights, adjusting keywords and updates to maximize local engagement and attract more patients.
Results:
- From March to April 2024, Jana HealthCare saw a 7.9% increase in calls from their GMB profile, growing from 429 to 727. Additionally, impressions grew from 537 in March to 838 in April, highlighting increased local awareness and engagement. This contributed to more inquiries for weight loss, Botox, and laser hair removal services.
