LifeRx.md
United States
15
%improvement in efficiency
About company
LifeRx.md is a virtual weight loss clinic helping individuals achieve lasting results through tailored programs and telehealth services. Their offerings include personalized care plans and support with medications like semaglutide, making weight loss more accessible. LifeRx.md empowers clients to reach and sustain their wellness goals from anywhere in the U.S.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Web design
Create stunning and user-friendly websites
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Business Description:
LifeRx is a telehealth clinic offering personalized GLP-1 treatments like semaglutide and tirzepatide for weight loss, with nationwide delivery and 24/7 customer support.
Google Ads
Graphic design
Web design
Customer Needs:
- LifeRx.md needed a full marketing review, including analysis of current campaign performance and conversion tracking accuracy. The goal was to resolve data tracking issues, implement an optimized strategy, and launch effective Google Ads campaigns focused on semaglutide and other key products.
Challenge:
The clinic's existing advertising campaigns were underperforming due to incorrect conversion tracking and poor optimization. This resulted in unreliable performance data and ineffective budget allocation.
Solutions:
- We began by conducting a comprehensive market and platform analysis to understand existing gaps and opportunities.
- A detailed audit revealed multiple issues in conversion tracking, which we promptly resolved by reconfiguring event-based tracking to distinguish between new and returning clients.
- We then developed a new advertising strategy tailored to LifeRx.md’s goals and received approval to implement it.
- Initial campaign adjustments included collecting and clustering a semantic core specific to each product and writing unique ad texts.
- The campaign rollout started with semaglutide ads, which quickly delivered results.
- Building on this success, we launched a Performance Max (Pmax) campaign, focusing exclusively on semaglutide. The campaign delivered a strong performance from the first days.
- Throughout, we performed daily monitoring, cleaned irrelevant search terms, and adjusted bids to align with real-time market trends.
- Each step was aimed at boosting accuracy, efficiency, and return on ad spend.
Results:
- Conversion tracking was successfully reconfigured, ensuring accurate performance data and insights. Google Ads campaigns showed notable improvements in efficiency and conversion rates. The semaglutide-focused Pmax campaign performed well from launch, contributing to strong lead generation and increasing LifeRx.md’s market presence.
Customer Needs:
- LifeRX.md required a series of high-quality ad creatives to promote GLP-1 therapies, including Semaglutide.
- The goal was to support both Meta Ads and Google PMax campaigns with visuals that clearly communicated the benefits of the treatment and attracted new patients.
Challenge:
The key challenge was building visual trust around a medical product that many users could be unfamiliar with. The creatives needed to reduce skepticism, explain value quickly, and align with strict ad platform policies.
Solutions:
- Designed a full suite of static and dynamic ad creatives tailored for Meta and Google Ads platforms, with specific variations for PMax placement adaptability.
- Focused on communicating core benefits such as medically supervised weight loss, science-backed ingredients, and long-term wellness outcomes.
- Incorporated calming, clinical design language using clean layouts, trustworthy color palettes, and concise, persuasive copy to create immediate visual clarity.
- Strategically developed different creative angles to resonate with both new and retargeted audiences, adapting the visuals to match various funnel stages.
- Paid close attention to Meta and Google ad compliance guidelines to ensure all creatives could run without interruption, even in the health and wellness category.
- Maintained ongoing collaboration with the advertising team to test, evaluate, and refine creatives, optimizing for CTR, engagement, and conversion readiness.
- Delivered a consistent visual identity that aligned with LifeRX.md’s professional positioning in the GLP-1 therapy space.
Results:
- Established a strong visual identity for LifeRX.md in the competitive GLP-1 space.
- Creatives helped boost user engagement and supported ad teams in expanding reach efficiently.
- Contributed to higher campaign performance across both Meta and Google by enhancing brand trust and product clarity.
Customer Needs:
- A modern, user-friendly landing page for LifeRx to effectively promote their GLP-1 weight loss treatments.
- Clear, easy navigation for potential customers seeking information and services quickly.
- A responsive design that adapts well across various devices, ensuring accessibility for all users.
Challenge:
The original landing page lacked an intuitive design and modern aesthetics, hindering user engagement. The existing navigation structure was confusing, and the call-to-action buttons were not prominent enough, resulting in a low conversion rate.
Solutions:
- Visual Redesign: The landing page underwent a complete visual overhaul with a clean, modern design and a color scheme that aligns with LifeRx's branding, creating a welcoming atmosphere for visitors.
- Clear Calls to Action (CTAs): The CTAs were strategically placed throughout the page to encourage immediate action from visitors. These buttons were designed to stand out, with contrasting colors and compelling copy.
- Mobile-First Approach: The design was optimized for mobile devices, ensuring a seamless experience across smartphones and tablets. This ensured LifeRx’s services were accessible to users on-the-go.
- Trust Signals: We incorporated trust-building elements such as testimonials, professional certifications, and pharmacy credentials to reassure potential customers of the service’s credibility.
- Performance Optimization: We improved page load speeds, ensuring that the site remains responsive even during peak traffic periods, ultimately enhancing the user experience and reducing bounce rates.
Results:
- The redesigned landing page significantly improved user engagement, with a noticeable increase in the average time spent on the page and more interactions with the CTAs.
- Conversion rates saw a marked improvement, with more visitors signing up for consultations and purchasing weight loss treatments.
- The mobile optimization led to higher traffic and conversions from mobile users, resulting in a more inclusive and effective user experience across devices.
