LifeRx.md
United States
About company
LifeRx.md is a virtual weight loss clinic helping individuals achieve lasting results through tailored programs and telehealth services. Their offerings include personalized care plans and support with medications like semaglutide, making weight loss more accessible. LifeRx.md empowers clients to reach and sustain their wellness goals from anywhere in the U.S.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Web design
Create stunning and user-friendly websites
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Customer Needs:
- LifeRx.md needed a full marketing review, including analysis of current campaign performance and conversion tracking accuracy. The goal was to resolve data tracking issues, implement an optimized strategy, and launch effective Google Ads campaigns focused on semaglutide and other key products.
Challenge:
The clinic's existing advertising campaigns were underperforming due to incorrect conversion tracking and poor optimization. This resulted in unreliable performance data and ineffective budget allocation.
Solutions:
- We began by conducting a comprehensive market and platform analysis to understand existing gaps and opportunities.
- A detailed audit revealed multiple issues in conversion tracking, which we promptly resolved by reconfiguring event-based tracking to distinguish between new and returning clients.
- We then developed a new advertising strategy tailored to LifeRx.md’s goals and received approval to implement it.
- Initial campaign adjustments included collecting and clustering a semantic core specific to each product and writing unique ad texts.
- The campaign rollout started with semaglutide ads, which quickly delivered results.
- Building on this success, we launched a Performance Max (Pmax) campaign, focusing exclusively on semaglutide. The campaign delivered a strong performance from the first days.
- Throughout, we performed daily monitoring, cleaned irrelevant search terms, and adjusted bids to align with real-time market trends.
- Each step was aimed at boosting accuracy, efficiency, and return on ad spend.
Results:
- Conversion tracking was successfully reconfigured, ensuring accurate performance data and insights. Google Ads campaigns showed notable improvements in efficiency and conversion rates. The semaglutide-focused Pmax campaign performed well from launch, contributing to strong lead generation and increasing LifeRx.md’s market presence.
