LodyHealth
Canada
156
qualified actions
15
%lower cost per lead
20
%improvement
About company
Lody Health Klinik is a progressive healthcare clinic based in Vaughan, Ontario, combining traditional and alternative medicine. The clinic specializes in cancer support, pain relief, cardiovascular care, and cosmetic treatments. Their root-cause approach and individualized care plans help patients restore balance and improve quality of life naturally.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Website SEO
Improve search rankings with expert optimization
Projects details
Business Description:
Lody Health provides a wide range of holistic and naturopathic therapy services aimed at improving overall well-being. With a focus on personalized care, they offer treatments like IV Therapy, Nutrition counseling, Herbal Medicine, Acupuncture, and more. Lody Health is committed to helping clients achieve optimal health through natural therapies and tailored wellness solutions. Their team of professionals works closely with each individual to promote long-term health and vitality.
Google Ads
Meta Ads
Website seo
Customer Needs:
- Lody Health Klinik needed a complete digital marketing launch, including Google Ads setup, social media management, and business profile creation. The clinic sought to attract new patients while navigating strict advertising policies for alternative medicine services.
Challenge:
The clinic was newly established with no Google, Facebook, or Instagram presence. Additionally, many services fell under Google’s restricted categories, making ad approval difficult and limiting reach.
Solutions:
- We began by creating and verifying business profiles on Google, Facebook, and Instagram.
- Given Google’s advertising restrictions for alternative medicine, we carefully selected services suitable for search promotion.
- For each approved therapy, we built separate semantic cores, categorized them by user intent, and created unique ad texts.
- Search campaigns were launched with defined budgets and geographic targeting to maximize lead potential.
- Campaigns were optimized daily by managing bids and excluding non-relevant traffic.
Results:
- Google Ads campaigns delivered strong first-month results: 156 qualified actions (calls + conversions) at an efficient CPA. The setup of business profiles and engaging social media content helped increase brand credibility. Ongoing optimizations continue to lower costs and ensure ads remain compliant while reaching the clinic’s target audience.
Customer Needs:
- The client needed a small-budget retargeting campaign to re-engage users who had previously shown interest in their wellness services but hadn’t yet converted into leads or bookings.
Challenge:
With a small budget, the challenge was to maximize the effectiveness of the retargeting ads and ensure that we reached the right audience with a compelling call-to-action, all while maintaining a low cost per lead.
Solutions:
- We implemented a simple retargeting strategy aimed at users who had previously visited the website but hadn’t converted. Ads were focused on offering exclusive deals for first-time bookings and highlighting Lody Health’s unique wellness services, such as IV Therapy and Herbal Medicine.
- We used dynamic creative and call-to-action ads that encouraged users to take action and book an appointment. Pixel tracking was set up to capture relevant conversions and ensure that we could optimize the ads based on user behavior and engagement.
- We adjusted ad frequency to avoid ad fatigue and maintained a strong emphasis on the benefits of Lody Health’s services. Performance was tracked closely with weekly optimizations, ensuring the budget was used as efficiently as possible.
Results:
- The retargeting campaign effectively re-engaged users, driving a consistent number of appointments and inquiries at a low cost per lead. Meta Ads became a reliable and cost-efficient way for Lody Health to convert site visitors into active clients.
Customer Needs:
- The site had low traffic and needed to attract clients for therapy services. The goal was to increase visibility and generate leads for therapy treatments offered on the website, helping more individuals access professional care for their health needs.
Challenge:
The website had a domain rating of 7, contributing to minimal traffic and low visibility in search engine results. The lack of optimization and insufficient exposure meant the website struggled to attract potential clients for therapy services.
Solutions:
- Full Site Audit and Correction of Technical Errors: A comprehensive audit was performed to identify and fix technical issues such as slow load times, mobile responsiveness problems, and crawlability issues. These corrections ensured that the site could be indexed properly and perform better in search rankings.
- Compilation of a Semantic Core for the Site: We identified relevant keywords related to therapy services and created a semantic core that would improve the site’s SEO performance by targeting highly relevant search terms.
- Creation of Topics for Blog Pages: We researched and created blog topics centered around common therapy questions, benefits, and treatments, helping to drive organic traffic through valuable, keyword-focused content.
- Creation of Content: SEO-optimized content was developed for the service pages and blog posts. This content was tailored to address potential clients’ needs and concerns while promoting the therapy services offered.
- Link Building Strategy: We implemented a link-building strategy to acquire high-quality backlinks from reputable websites in the health and wellness industry, improving the site’s authority and domain rating.
- Optimization of Meta Tags for All Pages: All key pages on the site were optimized with relevant meta tags, including titles and descriptions, to improve their rankings for target keywords and drive more organic traffic.
Results:
- The site achieved better rankings across all therapy service pages in Google search results, improving visibility.
- The domain rating increased from 7 to 11 in just a few months, showing significant improvements in authority and credibility.
- The website experienced a 2x increase in traffic, along with 2x more impressions, proving that the SEO efforts were effective in boosting exposure and engagement.
