LodyHealth
About company
Lody Health Klinik is a progressive healthcare clinic based in Vaughan, Ontario, combining traditional and alternative medicine. The clinic specializes in cancer support, pain relief, cardiovascular care, and cosmetic treatments. Their root-cause approach and individualized care plans help patients restore balance and improve quality of life naturally.
Services provided
Projects details
Google Ads
Customer Needs:
- Lody Health Klinik needed a complete digital marketing launch, including Google Ads setup, social media management, and business profile creation. The clinic sought to attract new patients while navigating strict advertising policies for alternative medicine services.
Challenge:
The clinic was newly established with no Google, Facebook, or Instagram presence. Additionally, many services fell under Google’s restricted categories, making ad approval difficult and limiting reach.
Solutions:
- We began by creating and verifying business profiles on Google, Facebook, and Instagram.
- Given Google’s advertising restrictions for alternative medicine, we carefully selected services suitable for search promotion.
- For each approved therapy, we built separate semantic cores, categorized them by user intent, and created unique ad texts.
- Search campaigns were launched with defined budgets and geographic targeting to maximize lead potential.
- Campaigns were optimized daily by managing bids and excluding non-relevant traffic.
Results:
- Google Ads campaigns delivered strong first-month results: 156 qualified actions (calls + conversions) at an efficient CPA. The setup of business profiles and engaging social media content helped increase brand credibility. Ongoing optimizations continue to lower costs and ensure ads remain compliant while reaching the clinic’s target audience.
