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Looksize

Ukraine

415

clicks generated

1.5

increase in traffic

About company

Looksize is a Lviv-based tech company offering an innovative online fitting room solution for eCommerce fashion stores. Designed to reduce product returns and improve conversion rates, Looksize helps online retailers deliver better shopping experiences. The platform supports global clients and continues to expand across markets like Ukraine and Canada.

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Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Website SEO

Improve search rankings with expert optimization

Projects details

Business Description:

Looksize needed to attract new B2B customers specifically online stores in Ukraine and Canada to adopt its online fitting room solution. The primary objectives were to reduce product return rates, increase brand visibility, and generate qualified leads using Facebook Ads and Google Ads.

Google Ads

Website seo

Customer Needs:

Looksize needed to attract new B2B customers—specifically online stores in Ukraine and Canada - to adopt its online fitting room solution. The primary objectives were to reduce product return rates, increase brand visibility, and generate qualified leads using Facebook Ads and Google Ads.

Challenge:

With separate audiences in two countries, Looksize required a tailored advertising approach for each market. The site needed tracking setup, improved conversion flow, and a structured ad funnel across platforms.

Solutions:

We collected separate semantic cores for Ukraine and Canada, wrote intent-based ads, and launched campaigns with a “maximize clicks” strategy.
In Ukraine, we covered 72% of the market with no bid cap.
In Canada, we applied a 4.5 CAD bid cap and covered 82% of the market.
The next steps include building new funnels and Look-a-Like audiences from newly acquired clients.

Results:

Facebook and Google Ads delivered measurable growth in both regions. With a budget of ~UAH 2,000, Ukrainian campaigns achieved 415 clicks at UAH 5.48 CPC. The Canadian market was efficiently reached under a 4.5 CAD bid cap. Registrations increased steadily, and multiple online store partnerships were secured weekly, validating the ad strategy and site improvements.

Customer Needs:

The client contacted us with the need to increase customers in the B2B segment for their Virtual Fitting Room service for E-Commerce. The goal was to attract more businesses in the e-commerce space that could benefit from integrating a virtual fitting room into their platforms, enhancing their customers' shopping experience.

Challenge:

The website had a small number of visitors and a low number of orders. Despite offering an innovative solution in the e-commerce industry, the site was not optimized to effectively capture the attention of businesses looking for virtual fitting room technology, leading to limited traffic and low conversion rates.

Solutions:

Full Site Audit and Correction of Technical Errors: A complete audit of the site was conducted to identify technical issues such as slow loading times, mobile responsiveness, and indexing problems. These errors were corrected to improve the user experience and ensure better crawlability by search engines.
Compilation of a Semantic Core for the Site: We conducted keyword research to compile a semantic core focused on terms like virtual fitting room, e-commerce fitting room, and B2B e-commerce solutions. This helped target high-traffic keywords relevant to the business.
Content Creation: High-quality, SEO-optimized content was created for service pages and blog posts, emphasizing the benefits of a virtual fitting room and its positive impact on online shopping experiences for businesses.
Link Building Strategy: A link-building strategy was implemented to acquire authoritative backlinks from industry-related websites and blogs, improving the site’s authority and boosting search rankings.
Optimization of All Pages of the Site: All pages were optimized with relevant meta tags, titles, descriptions, and internal links to ensure they performed better in search engine rankings and attracted the right traffic.

Results:

Positions for all pages improved in Google search, leading to better visibility for targeted keywords. However, after one year of collaboration, the client chose to discontinue.
The domain rating of the site increased to 35, reflecting improvements in the site’s authority and SEO efforts.
The site saw a 1.5x increase in traffic and a 2x increase in impressions, showing that the SEO strategy was effective in boosting exposure and engaging more potential clients.