LuxWash
About company
LuxWash is a Lviv-based market leader in turnkey self-service car washes. With over 200 projects completed in Ukraine, the company provides full-service design, installation, and modernization of car wash systems, along with top-tier European and American equipment and chemicals. LuxWash helps entrepreneurs launch profitable car wash businesses from concept to completion.
Services provided
Projects details
Google Ads
Customer Needs:
- LuxWash needed to improve the effectiveness of its Google Ads campaigns and increase lead generation for its turnkey self-service car wash business in Ukraine. The company also aimed to expand brand awareness and prepare for entry into international markets.
Challenge:
Previous ad campaigns were poorly structured, with mismatched keywords, generic ads, and budget limitations. This resulted in low performance, poor targeting, and inefficient use of advertising spend.
Solutions:
- We started with a full audit of LuxWash’s website and advertising campaigns.
- The initial findings revealed mismatched keywords, generic ad texts for all services, and incorrect budget allocations.
- After correcting the keyword structure, we segmented search terms by service intent and rewrote ad content accordingly.
- Bids were restructured, improving auction performance. As a result, impression share nearly doubled and ad visibility increased by 1.5x.
- Alongside these improvements, we helped develop a new business proposal and guided content creation for promotional materials.
- We launched YouTube video campaigns to showcase LuxWash’s services visually, enhancing brand trust.
Results:
- After campaign optimization, LuxWash’s impression share and auction performance nearly doubled. Budget efficiency improved, and higher-quality leads were generated through focused search and video ads. The new business proposal and YouTube campaign increased engagement. The brand is now actively preparing for international market development.
