LuxWash
Ukraine
25
%improvement in budget
30
%increase in leads
3
xgrowth in impressions
About company
LuxWash is a Lviv-based market leader in turnkey self-service car washes. With over 200 projects completed in Ukraine, the company provides full-service design, installation, and modernization of car wash systems, along with top-tier European and American equipment and chemicals. LuxWash helps entrepreneurs launch profitable car wash businesses from concept to completion.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Projects details
Google Ads
Website seo
Customer Needs:
- LuxWash needed to improve the effectiveness of its Google Ads campaigns and increase lead generation for its turnkey self-service car wash business in Ukraine. The company also aimed to expand brand awareness and prepare for entry into international markets.
Challenge:
Previous ad campaigns were poorly structured, with mismatched keywords, generic ads, and budget limitations. This resulted in low performance, poor targeting, and inefficient use of advertising spend.
Solutions:
- We started with a full audit of LuxWash’s website and advertising campaigns.
- The initial findings revealed mismatched keywords, generic ad texts for all services, and incorrect budget allocations.
- After correcting the keyword structure, we segmented search terms by service intent and rewrote ad content accordingly.
- Bids were restructured, improving auction performance. As a result, impression share nearly doubled and ad visibility increased by 1.5x.
- Alongside these improvements, we helped develop a new business proposal and guided content creation for promotional materials.
- We launched YouTube video campaigns to showcase LuxWash’s services visually, enhancing brand trust.
Results:
- After campaign optimization, LuxWash’s impression share and auction performance nearly doubled. Budget efficiency improved, and higher-quality leads were generated through focused search and video ads. The new business proposal and YouTube campaign increased engagement. The brand is now actively preparing for international market development.
Customer Needs:
- The client contacted us with the need to increase the number of clients for the design and implementation of high-quality equipment for car washes, as well as providing services for the installation and launch of turnkey car wash complexes.
Challenge:
The website had a small number of visitors and limited orders. Despite offering specialized services, the site was not optimized for search engines and was not generating sufficient traffic or conversions, making it difficult to expand their customer base and establish a strong market presence.
Solutions:
- Full Site Audit and Correction of Technical Errors: We conducted a complete audit of the website to identify and resolve technical issues, including slow page load speeds, broken links, and mobile responsiveness issues. These were fixed to ensure a better user experience and higher crawlability by search engines.
- Compilation of a Semantic Core for the Site: We compiled a semantic core with relevant keywords focused on car wash equipment, turnkey car wash complexes, and related terms. This allowed us to optimize the website's content to attract businesses looking for these specific services.
- Content Creation: SEO-optimized content was created, including detailed service pages for car wash installations, equipment offerings, and project case studies. Content focused on addressing customer pain points and providing solutions to common challenges faced by car wash owners.
- Link Building Strategy: A targeted link-building strategy was implemented, acquiring high-quality backlinks from authoritative industry sources. These backlinks helped improve the website's domain authority and increased its visibility in search engine results.
- Optimization of All Pages of the Site: All product and service pages were optimized with relevant keywords, meta tags, titles, and descriptions. Internal linking was also improved to guide users through the site more effectively and ensure better search engine performance.
Results:
- Positions for key service pages, like car wash installation and turnkey car wash complexes, improved significantly in Google search results, and the client emerged as a market leader in the industry.
- Traffic increased by 2x, and the number of impressions grew 3x, showing a significant improvement in both visibility and user engagement. The optimization efforts proved successful in driving traffic and generating more leads.
