LuxWash is a progressive company that is the market leader in Ukraine in installing and launching a turnkey self-service car wash business. The company also designs and sells high-quality car wash equipment.
Self-service car wash, turnkey business!
Today, LuxWash has installed more than 200 car washes of various types. The company is helping to upgrade old and inefficient car washes into new profitable businesses. To attract more customers LuxWash has launched Google Ads campaigns. The effectiveness of the launched advertising campaigns raised some doubts, so they asked us for a free audit.
After analyzing the market and advertising campaigns LuxWash, we investigated that the campaign was launched incorrectly, resulting in an irrational use of the Google Ads budget.
Keywords were generated without regard to the market and to the specifics of the business, the ads were the same for all keywords, the site was not prepared for campaigns, and the advertising campaign budget was set with unreasonable restrictions.
Auction statistics have almost doubled since the adjustment.
- The share of impressions captured by ads increased by 20%.
- The frequency of impressions in the TOP-3 ads increased by 12%.
- And absolutely first position rate was doubled.
For LuxWash, we regularly adjust auction bids, clear negative keywords for campaigns, and adjust ads for maximum rankings.
At the same time, WebUgol has developed a content plan for the gradual promotion of LuxWash’s website. This was done to ensure 2 goals:
- Improving the relevance of landing pages for Google Ads advertising campaigns;
- Development of organic indexing of the site in the Google network (SEO).
After the successful launch of advertising in Google Ads, we, together with LuxWash marketers, developed a plan for the further development of the company. This plan included the development of its own YouTube channel and the start of keyword optimization (SEO).
New video sections have been developed for the YouTube channel, divided into topics: LuxDigest, LuxHack, Construction from A to Z, etc. We also made a content plan for the video. We did not shoot and edit the video, this was the task of the company's marketers, but we wrote down some scripts for the video and gave our adjustments to how to improve the video.
Working on SEO promotion takes a lot of time, that is, we were able to see our real results in just 6 months of intensive work. SEO promotion includes: writing articles for keywords, monitoring keyword positions, purchasing links to articles.
To begin with, our semantic core of advertising in Google Ads was uploaded to the program Serpstat, where we monitor the position of keywords and once again conducted an SEO-audit of the site, described the errors, some of which we corrected and wrote technical specifications for programmers. A detailed content plan of 3 articles was drawn up each month, choosing low-frequency keys. Each article was written in two languages: Ukrainian and Russian, with at least 8k characters with a link to the key pages of our site. Once published on the site, articles are indexed in the Google Search Console and a number of links are purchased.
For almost 2 years of SEO promotion of the LuxWash website, we received the first position in the organic issue of Google for the main keywords: turnkey car wash, self-service car wash, etc.
SEO promotion does not end at the stage of writing articles on all keywords. Our copywriter continues to write articles on company topics, and we monitor keyword positions and purchase links to low-ranking pages.
If you are interested in promoting your business with Google Ads, SMM, SEO, LinkedIn, and Emailing, please write or call us using Contacts.