Meadow & Bark
United States
10
%increase in traffic
25
%reduction in cost per booking
About company
Meadow & Bark is a skincare and wellness brand that focuses on creating organic, eco-friendly beauty products. Their mission is to offer high-quality, natural skincare solutions that are good for the skin and the environment. Meadow & Bark combines the power of plants with sustainable practices to deliver skincare products that nourish, protect, and enhance the beauty of every individual.
Services provided
Website SEO
Improve search rankings with expert optimization
Meta Ads
Enhance brand visibility through tailored strategies
Email marketing
Engage your audience with personalized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Website seo
Meta Ads
Graphic design
Email marketing
Customer Needs:
- The website came with branded traffic but needed to attract customers for the sale of organic cosmetics. The goal was to convert the existing brand recognition into higher customer engagement and sales for their organic skincare products.
Challenge:
The website had a low domain rating of 10 and primarily received branded traffic. The lack of proper SEO optimization and product visibility made it difficult to generate a steady flow of new customers.
Solutions:
- Full Site Audit and Technical Errors Correction: A complete audit was performed to identify and fix technical issues, ensuring better crawlability and user experience.
- Compilation of a Semantic Core for the Blog: Relevant keywords were researched to create a robust semantic core to optimize blog content for organic cosmetics.
- Creation of Topics for Blog Pages: Topics were designed to align with customer interests, focusing on organic skincare, benefits, and ingredient transparency to drive more traffic.
- Creation of Content: Engaging, SEO-optimized content was produced, including blog articles and product descriptions, to establish the brand as an authority in organic cosmetics.
- Link Building Strategy: A comprehensive link-building strategy was developed to increase domain authority and improve search engine rankings.
- Optimization of Meta Tags for Product Cards: Meta tags for product pages were optimized to better align with search queries and increase product visibility in Google search results.
Results:
- Product pages for organic cosmetics achieved higher rankings in Google search results.
- The domain rating of the site increased from 10 to 37 within a few months, improving overall authority.
- There was a slight increase in traffic, with further growth expected as SEO improvements take effect.
Customer Needs:
- The client needed to attract new customers at a low cost while increasing the number of service bookings. Their goal was to position their cleaning company as a reliable and affordable option in the Greater Toronto Area.
Challenge:
The local cleaning market is highly competitive, and the challenge was to reduce the cost per booking while generating a steady volume of qualified leads on a limited budget.
Solutions:
- We launched targeted Meta Ads campaigns focused on users actively searching for cleaning services. Interest and behavior-based targeting allowed us to reach homeowners, renters, and busy professionals in specific Toronto neighborhoods. To maximize efficiency, we implemented campaign segmentation by service type (standard, deep, move-in/out cleaning) and ad objective (leads vs. traffic).
- Our creative strategy emphasized affordability, professional service, and convenience, using strong CTAs such as “Book Now and Save 15%” and “Trusted Cleaners in Your Area.” Ads featured real photos, customer reviews, and seasonal promotions to increase relevance and trust.
- Lead form ads were tested against landing page traffic campaigns to identify the most cost-effective format. We optimized for high-intent conversions by refining ad copy, retargeting site visitors, and excluding non-performing audience segments.
- Pixel tracking was set up to capture conversions, and we regularly adjusted budget distribution to focus on ad sets with the best CPA. Weekly optimizations and creative rotation helped keep results consistent and competitive.
Results:
- We significantly reduced the cost per booking while increasing total leads and new customers. Meta Ads became the most effective and affordable channel for driving consistent cleaning service inquiries across Toronto.
Customer Needs:
- Meadow and Bark needed a wide variety of high-quality e-commerce creatives for Meta and Google Ads, including static and dynamic visuals.
- The primary goal was to promote seasonal sales while continuously emphasizing the brand’s commitment to natural, plant-based, and eco-conscious skincare.
Challenge:
A major challenge was shifting focus from warm, returning customers to entirely new, cold audiences unfamiliar with the brand, requiring a fresh creative direction that still highlighted the brand’s core values.
Solutions:
- Designed static banners, carousel ads, and animated product creatives tailored for Meta and Google Ads with strong e-commerce performance potential.
- Developed seasonal visuals for campaigns like winter skincare, summer must-haves, and limited-time offers, ensuring timely relevance and visual appeal.
- Consistently reinforced the brand’s eco-conscious identity, incorporating earth-toned palettes, botanical elements, and clean typography to reflect product purity and sustainability.
- Crafted visuals that highlighted key ingredients, cruelty-free claims, and natural benefits, reinforcing trust with health- and environment-conscious audiences.
- Collaborated with the Meta Ads team to test creative variations that positioned Meadow and Bark as a clean, luxury skincare brand for new users.
- Built flexible creative templates that allowed for quick turnaround during flash sales or promotional pushes, especially during high-traffic seasons.
- Balanced informative visuals with soft, elegant design and persuasive CTAs to guide users from awareness to conversion efficiently.
Results:
- Our creatives helped Meadow and Bark grow their reach among cold audiences without losing the brand’s voice or authenticity.
- Seasonal campaigns were launched on time with high visual impact, driving awareness and sales.
- Continuous focus on natural, eco-friendly messaging deepened brand loyalty and attracted a more conscious customer base.
Customer Needs:
- Meadow and Bark needed a complete email marketing system built from scratch, including automations, pop-up forms, one-off campaigns, and ecommerce integration.
- The brand sought a system that would support retention, abandoned cart recovery, and welcome new customers with compelling messaging and incentives.
Challenge:
Initial setup was done on a Klaviyo account managed by the Webugol team. After launch, it was discovered that the client already had an existing Klaviyo account.
This required full migration of all assets, flows, and forms — with zero downtime or performance loss.
Solutions:
- Developed a complete email marketing infrastructure that included: - A Welcome Series with Discount triggered by a pop-up form; - Abandoned Cart Flow tailored to Meadow and Bark’s product categories; - Post-visit reminder flows and one-off promotional campaigns based on seasonal events and product highlights.
- Integrated all automations and flows with the client’s Shopify store for real-time sync of product data, purchase events, and cart behavior.
- Migrated all assets to Meadow and Bark’s existing Klaviyo account without interrupting active automations or degrading flow logic.
Results:
- Email marketing quickly became one of the core contributor to Meadow and Bark’s online sales pipeline.
- The Welcome Flow achieved a 51.88% open rate and consistently drove new customer conversions.
- The pop-up form strategy successfully captured and converted new leads, generating $1.3K in revenue in just 30 days.
- Seamless platform migration ensured continuity and proper campaign tracking without any data or performance loss.
- Pop-up form and Welcome Series were refined to improve opt-in and engagement performance. Last 30 days performance: - Views: 2,000 - Submissions: 51 - Submit rate: 2.6% (Benchmark: Good) - Generated revenue: $1.3K - Welcome Flow Results (last 30 days): - Open rate: 51.88% - Click rate: 3.76% - Order rate: 2.26% - Total recipients: 134
- We continue to support the client with both recurring and on-demand email campaigns, including seasonal promotions, new product highlights, and educational content, ensuring the brand stays connected with its audience time-round.
