Meadow & Bark

United States

About company

Meadow & Bark is a skincare and wellness brand that focuses on creating organic, eco-friendly beauty products. Their mission is to offer high-quality, natural skincare solutions that are good for the skin and the environment. Meadow & Bark combines the power of plants with sustainable practices to deliver skincare products that nourish, protect, and enhance the beauty of every individual.

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Services provided

Website SEO

Improve search rankings with expert optimization

Meta Ads

Enhance brand visibility through tailored strategies

Email marketing

Engage your audience with personalized campaigns

Graphic design

Captivate with innovative and eye-catching visuals

Projects details

Website seo

Google Ads

Customer Needs:

The website came with branded traffic but needed to attract customers for the sale of organic cosmetics. The goal was to convert the existing brand recognition into higher customer engagement and sales for their organic skincare products.

Challenge:

The website had a low domain rating of 10 and primarily received branded traffic. The lack of proper SEO optimization and product visibility made it difficult to generate a steady flow of new customers.

Solutions:

Full Site Audit and Technical Errors Correction: A complete audit was performed to identify and fix technical issues, ensuring better crawlability and user experience.
Compilation of a Semantic Core for the Blog: Relevant keywords were researched to create a robust semantic core to optimize blog content for organic cosmetics.
Creation of Topics for Blog Pages: Topics were designed to align with customer interests, focusing on organic skincare, benefits, and ingredient transparency to drive more traffic.
Creation of Content: Engaging, SEO-optimized content was produced, including blog articles and product descriptions, to establish the brand as an authority in organic cosmetics.
Link Building Strategy: A comprehensive link-building strategy was developed to increase domain authority and improve search engine rankings.
Optimization of Meta Tags for Product Cards: Meta tags for product pages were optimized to better align with search queries and increase product visibility in Google search results.

Results:

Product pages for organic cosmetics achieved higher rankings in Google search results.
The domain rating of the site increased from 10 to 37 within a few months, improving overall authority.
There was a slight increase in traffic, with further growth expected as SEO improvements take effect.