Mercury Hydraulics
About company
Mercury Hydraulics is a Florida-based company specializing in the repair, maintenance, and development of hydraulic systems across industries. Serving the entire South Coast, their team of skilled technicians helps businesses maintain critical operations with reliable, efficient hydraulic services tailored to industrial needs.
Services provided
Projects details
Google Ads
Customer Needs:
- Mercury Hydraulics needed a Google Ads campaign to increase online visibility and generate leads for hydraulic system repair and maintenance services along the South Coast. Accurate tracking and local targeting were key to capturing high-quality, service-driven search intent.
Challenge:
Despite offering specialized services, Mercury Hydraulics had no digital ad presence. The site lacked conversion tracking, and a precise ad strategy was needed to compete effectively in a technical service niche.
Solutions:
- We started with a technical audit of the Mercury Hydraulics website and identified key areas for improvement.
- Google Analytics and Google Ads accounts were created, and conversion tracking was configured to measure user actions like calls and form submissions.
- Next, we gathered a semantic core focused on hydraulic repair and system development services, grouped keywords by user intent, and wrote tailored text ads for each ad group.
- The campaign was launched with a set budget and geo-targeted to the South Coast region of Florida.
- Since the market is well-defined and demand is clear, the campaign began delivering conversions from day one.
- Daily monitoring ensures keyword refinement, CPC optimization, and removal of irrelevant traffic through negative keyword filtering.
Results:
- Within the first five days, the campaign generated calls and conversions from qualified leads in the hydraulic service industry. The precise targeting and optimized ad structure ensured immediate visibility. Ongoing CPC adjustments and daily keyword cleanup continue to improve campaign performance, setting the stage for long-term ROI and brand visibility.
