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Merge Spaces
About company

Merge Spaces offers freelancers, entrepreneurs, and businesses an inspiring coworking space to work, connect and collaborate at their own pace.
From the moment you walk through our doors, you will feel the inviting energy of our space – with inspiration, creativity, and opportunity all around.

Services provided

Project details

Merge Spaces is a young and progressive company in Toronto that offers inspiring coworking spaces to work. Its representatives turned to Webugol for help in setting up and managing Google Ads, Facebook Ads, and Local SEO.

After researching the company's market, we developed an individual advertising development plan and began work on collecting a semantic core. We saw that the market is saturated with competitors, therefore, our task was to highlight only the necessary key queries. We chose coworking, private offices, virtual offices, and event spaces.

Before launching the advertising campaign, we installed Tag Manager on the site and created a Google account for advertising. Next, we cleaned the semantic core and wrote unique text ads.

We launched the advertising campaign only on the territory of Toronto with a clearly defined budget. In the graph below you can see the results of our work for the three months, we received 23 leads.

MS 1

Since this market segment is seasonal, we see a jump in conversions at the end of summer. Every day we clean search terms and adjust the bid per click according to the market volume.

It is worth noting that the launch of this ad campaign coincided with the period when Google disabled the ability to create expanded text ads, so we prescribed double responsive text ads.