More Space Place
About company
More Space Place is a locally owned custom furniture company with showrooms in Austin and San Antonio. Specializing in space-saving designs like Murphy beds, home offices, and custom closets, the company delivers personalized solutions that blend style and functionality. Each project is tailored to meet the specific needs and lifestyle of the customer.
Services provided
Projects details
Google Ads
Customer Needs:
- More Space Place needed to improve online visibility, attract new customers, and fix underperforming Google Ads campaigns. The focus was on launching localized and service-specific campaigns in Austin and San Antonio for closets, home offices, and Murphy beds.
Challenge:
Initial Google Ads campaigns lacked targeting precision and failed to generate results. A complete strategic overhaul was needed to connect with the right audience in specific local markets effectively.
Solutions:
- We began by analyzing existing campaigns and recommended halting them due to poor performance.
- A new strategy was implemented with strong local targeting in Austin and San Antonio.
- Six separate Google Ads campaigns were created, each tailored to a specific service: Murphy beds, custom closets, garage storage, home offices, wall units, and utility spaces
- Each campaign was powered by a dedicated semantic core and unique text ads to increase relevance.
- We also launched two Performance Max remarketing campaigns, each split into three ad groups to re-engage warm leads.
- Client feedback was actively incorporated into creative and ad copy adjustments to ensure alignment with brand tone and product positioning.
- Daily management included performance tracking, bid optimizations, and keyword refinements.
Results:
- Localized campaigns and remarketing efforts increased visibility and brand recognition in Austin and San Antonio. Custom targeting and feedback-driven ad refinement led to higher engagement rates and better lead quality. Continuous optimizations ensured that the campaigns remained cost-effective, audience-focused, and conversion-oriented.
