More Space Place
United States
25
%increase in visibility and brand recognition
15
%reduction in costs
About company
More Space Place is a locally owned custom furniture company with showrooms in Austin and San Antonio. Specializing in space-saving designs like Murphy beds, home offices, and custom closets, the company delivers personalized solutions that blend style and functionality. Each project is tailored to meet the specific needs and lifestyle of the customer.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Graphic design
Customer Needs:
- More Space Place needed to improve online visibility, attract new customers, and fix underperforming Google Ads campaigns. The focus was on launching localized and service-specific campaigns in Austin and San Antonio for closets, home offices, and Murphy beds.
Challenge:
Initial Google Ads campaigns lacked targeting precision and failed to generate results. A complete strategic overhaul was needed to connect with the right audience in specific local markets effectively.
Solutions:
- We began by analyzing existing campaigns and recommended halting them due to poor performance.
- A new strategy was implemented with strong local targeting in Austin and San Antonio.
- Six separate Google Ads campaigns were created, each tailored to a specific service: Murphy beds, custom closets, garage storage, home offices, wall units, and utility spaces
- Each campaign was powered by a dedicated semantic core and unique text ads to increase relevance.
- We also launched two Performance Max remarketing campaigns, each split into three ad groups to re-engage warm leads.
- Client feedback was actively incorporated into creative and ad copy adjustments to ensure alignment with brand tone and product positioning.
- Daily management included performance tracking, bid optimizations, and keyword refinements.
Results:
- Localized campaigns and remarketing efforts increased visibility and brand recognition in Austin and San Antonio. Custom targeting and feedback-driven ad refinement led to higher engagement rates and better lead quality. Continuous optimizations ensured that the campaigns remained cost-effective, audience-focused, and conversion-oriented.
Customer Needs:
- More Space Place requested a set of Performance Max creatives based on client-provided photography to promote their custom storage and space-saving furniture solutions.
- The primary objective was to create ads with a clean, minimalistic look, focusing entirely on product photography with minimal graphic elements or overlays.
Challenge:
The client had a strong preference for letting the product visuals “speak for themselves,” requiring the design to remain visually understated while still effective for advertising. Messaging and layout had to be subtle and elegant, which limited the use of traditional call-to-action buttons, icons, or decorative details.
Solutions:
- Developed a series of Google PMax creatives using high-resolution photos provided by the client, incorporating discreet text and maintaining a light, spacious aesthetic.
- Ensured every layout adhered to the client’s brand tone and preference for low-intervention visual design.
Results:
- Although the creatives were fully designed and approved, they were never launched due to internal decisions on the client’s side.
- The materials remain available for future campaign testing and reflect the brand’s refined, product-centric approach to advertising.
