Next Golf
Canada
30
%increase in bookings
20
%boost in foot traffic
About company
Next Golf offers a premium indoor golf experience for everyone, anytime,without the premium price. Featuring eight state-of-the-art golf simulator bays with the best technology, including TrackMan and Uneekor, it’s an unmatched experience. Customers can practice their swing, get expert coaching, and play one or multiple rounds at over 200 world-renowned golf courses worldwide.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Meta Ads
Graphic design
Customer Needs:
Challenge:
Solutions:
Results:
Customer Needs:
- The client needed a robust Meta Ads campaign to enhance brand awareness and drive bookings for their indoor golf simulators. The goal was to target golf enthusiasts and casual players, positioning Next Golf as a premium destination for virtual golf across all their locations in the Greater Toronto Area. By increasing awareness, the client sought to drive traffic and engagement from both golf lovers and those looking for a fun, year-round recreational activity.
Challenge:
The main challenge was to stand out in a competitive market with multiple golf facilities offering similar services across different locations. Additionally, targeting the right audience in a diverse region like Toronto required refined audience segmentation and strong ad creatives to drive both awareness and direct bookings. Meta Ads needed to cut through the noise while staying cost-effective for all locations.
Solutions:
- Geo-targeting & Audience Segmentation: We targeted potential customers within a specific radius around each location, including areas with high household income and interest in leisure activities.
- Creative & Content Strategy: We crafted ad creatives showcasing Next Golf’s unique simulators, flexible hours, and premium experience at all locations. Visuals included dynamic videos and carousel ads that highlighted the benefits of indoor golf, while video ads showcased real gameplay to entice both casual and serious golfers.
- Promotions & Offers: We included exclusive offers such as “Book Your Session Today” and “Try the Simulator for Free” to drive immediate action at all locations.
- Retargeting Strategy: Using Meta Pixel, we retargeted website visitors who showed interest but didn’t book. We presented testimonials and success stories to encourage conversions across all locations.
Results:
- The campaign successfully drove increased bookings and brand recognition for Next Golf across all locations in the Greater Toronto Area. Meta Ads became a critical component of their marketing strategy, providing both new customer acquisition and engagement. Awareness of the brand expanded across the region, resulting in a significant uptick in both bookings and foot traffic, making Next Golf a popular choice for local golf enthusiasts.
Customer Needs:
- Next Golf needed promotional creatives to support their Meta Ads and Google Performance Max campaigns.
- The focus included announcements of new golf simulator locations, seasonal events like Christmas, and brand advertising to attract new players.
Challenge:
The brand required versatile creatives that could work across different placements and formats while remaining visually cohesive.
Midway through the project, the client decided to produce visuals in-house, shifting our role to format adaptation and occasional creative support.
Solutions:
- Designed a variety of static and animated creatives for use across Meta and PMax platforms.
- Created graphics for: New location launches,Holiday promotions (e.g., Christmas),General traffic and conversion ads.
- Maintained brand consistency across formats and ensured all assets were placement-optimized.
- After the client began producing in-house creatives, we continued to support format adaptation, resizing and adjusting materials for different ad placements and campaign goals.
Results:
- Our creatives supported the client’s marketing efforts during key promotional phases, particularly for high-visibility launches and holidays.
- Even after shifting to internal production, the client continued to rely on our team for technical refinement and multi-platform adaptation, ensuring smooth execution across ad ecosystems.
