NumberBarn
Canada
20
%increase in CTR
25
%improvement in traffic quality
About Company
NumberBarn is a telecom service provider offering phone number parking, call forwarding, and VoIP solutions for individuals and businesses. With extensive experience in number management, the company delivers user-friendly, affordable communication services across the U.S. and Canada, helping customers stay connected without the need for full phone plans.
Services provided
Projects details
Google Ads
Customer Needs:
- NumberBarn aimed to boost the performance of its Google Ads campaigns while expanding its reach across the U.S. and Canadian markets. The company sought a strategy that leveraged existing campaign data while refining targeting, optimizing ad content, and launching new brand-focused initiatives.
Challenge:
NumberBarn’s campaigns needed a strategic update. While previous data held value, targeting lacked precision and brand visibility was limited. A balance was needed between refinement and expansion.
Solutions:
- We began by conducting a detailed audit of NumberBarn’s advertising campaigns and overall market position.
- Rather than starting from scratch, we preserved and optimized high-data campaigns, using historical insights for smarter refinements.
- New semantic cores were developed for both U.S. and Canadian audiences, and keywords were categorized by intent.
- We crafted unique, relevant ad texts for each cluster and integrated them into existing campaigns to sharpen targeting.
- Simultaneously, we launched new campaigns aimed at brand requests, designed to elevate brand visibility and attract high-intent users.
- All campaigns were monitored daily, allowing for the identification and removal of irrelevant search terms, bid adjustments, and content testing.
- This adaptive approach helped us stay in sync with market trends, customer behavior, and keyword performance, ensuring continued growth and campaign stability.
Results:
- Campaign refinements led to better targeting, increased CTR, and improved engagement. Brand awareness grew due to the dedicated brand campaigns, and keyword strategy updates helped attract higher-quality traffic. Continuous monitoring and optimization ensured the campaigns remained efficient, competitive, and responsive to evolving trends.
