Nuova Stone
United States
30
%boost in engagement
20
%increase in customer acquisition
About company
Nuova Stone is a premium provider of custom countertops for residential and commercial clients. Specializing in natural and engineered stone, they combine expert craftsmanship with personalized design to deliver durable and elegant surfaces that enhance any space.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Graphic design
Captivate with innovative and eye-catching visuals
Projects details
Google Ads
Graphic design
Customer Needs:
- Nuova Stone sought to enhance its online presence and increase sales through targeted advertising. They required a full marketing analysis, site audit, conversion tracking setup, and the launch and management of Google Ads campaigns focused on custom countertops within defined territories and budgets.
Challenge:
Nuova Stone needed a new website and optimized advertising campaigns to improve engagement and conversion rates in a competitive custom countertops market.
Solutions:
- Began with a comprehensive marketing and site audit, identifying minor errors.
- Provided a technical task for the client’s programmers to address the identified issues.
- Developed a strategic advertising plan tailored to Nuova Stone’s core product — countertops, after client approval.
- Set up conversion tracking to accurately measure user actions and sales.
- Collected and clustered semantic cores to create targeted ad groups with unique text ads.
- Launched campaigns in specific territories with allocated budgets.
- Introduced a Performance Max (Pmax) campaign for countertops following initial success, delivering strong early results.
- Performed daily monitoring to optimize bids and clean negative keywords.
- Maintained campaign efficiency and maximized ROI through ongoing optimization.
Results:
- The targeted campaign approach significantly boosted engagement and advertising performance. The Pmax campaign yielded strong results from the start, expanding Nuova Stone’s reach. Accurate conversion tracking provided reliable data for continuous optimization, driving sustained campaign success and increased customer acquisition.
Customer Needs:
- Nuova Stone needed general ad creatives for their Meta Ads and Google Ads campaigns to showcase their wide range of stone products and increase brand awareness.
- The goal was to highlight the variety of their offerings and attract potential clients looking for high-quality stone materials.
Challenge:
The challenge was to create broad, versatile creatives that could effectively showcase a diverse product range without overwhelming potential customers with too much information.
The creatives had to be adaptable to both Meta and Google platforms while maintaining a clean, professional design.
Solutions:
- Developed a set of static creatives designed to highlight the variety of products Nuova Stone offers, including marble, granite, and other premium stone materials.
- Focused on visually appealing imagery of stone surfaces, textures, and finished products, with clear messaging emphasizing quality and variety.
- Ensured that the creatives were optimized for Meta Ads and Google Ads, adjusting them for display banners and responsive search ads to maximize reach and engagement.
Results:
- The general creatives were successfully deployed across both Meta and Google platforms, raising awareness of Nuova Stone’s diverse product offerings.
- The campaign generated increased traffic to the website, with potential customers exploring the product catalog and engaging with the brand.
