Optyx is a premier provider of optical solutions, offering a wide range of high-quality eyewear and comprehensive vision care services. With a commitment to enhancing vision and improving quality of life, Optyx combines cutting-edge technology, expert advice, and personalized service to deliver the best optical products and services. Whether you're in need of a stylish pair of prescription glasses, precision contact lenses, or a thorough eye exam, Optyx ensures a seamless experience, focusing on delivering tailored solutions that meet the unique needs of every customer. Through a customer-centric approach and a dedication to excellence, Optyx strives to help individuals see the world more clearly and comfortably.
OPTYX
United States
About company
OPTYX is a premium optical retailer based in New York, offering diagnostic eye care and a curated selection of high-end eyeglass frames and sunglasses. With 11 locations across New York City and Long Island, OPTYX combines in-store expertise with digital convenience, helping customers see clearly and look stylish with trusted, personalized service.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Local seo
Boost local presence with effective tactics
Projects details
Business Description:
Google Ads
Local seo
Website seo
Customer Needs:
- OPTYX needed a full review of its marketing and advertising performance due to a noticeable drop in customer traffic. The company requested a comprehensive analysis of existing campaigns, improved ad coverage, proper conversion tracking, and promotion for specific services like eye exams.
Challenge:
Existing campaigns had limited targeting, with improper conversion tracking and weak Google My Business setup. The website also had technical SEO issues, including slow loading speed and missing meta tags.
Solutions:
- We began with a complete marketing and technical audit. SEO issues like missing meta tags and slow performance were identified.
- Advertising analysis revealed conversion tracking errors and limited geo-targeting.
- Our first campaign focused on promoting eye exams through local search ads.
- We correctly configured conversions, built a keyword core, and wrote unique ad copy for each cluster.
- Ads ran in a 7-mile radius around each location with a clear budget.
- Local SEO work included analyzing and updating all GMB listings, optimizing names, categories, and descriptions, and publishing posts based on relevant keywords.
- We added eyewear products to the GMB listings for direct Google visibility.
- Continuous actions - photo updates, responding to reviews, and keyword-based content - helped increase map visibility.
- We launched additional campaigns and began gradual site error correction to enable a Shopping campaign for sunglasses.
Results:
- Search ad campaigns quickly showed strong results, improving customer acquisition near OPTYX locations. GMB updates increased impressions and rankings in local searches. Conversion tracking now provides accurate performance data. Ongoing ad optimizations and regular GMB activity continue to improve online and in-store engagement.
Customer Needs:
- increase visibility in local search results
- drive more calls to their locations
- increase foot traffic to their stores
Challenge:
Despite having 11 locations, Optyx was not fully leveraging local SEO, which hindered its visibility in location-based searches and made it harder for potential customers to find their stores online.
Solutions:
- Developed a bespoke strategy for Local SEO across 11 Optyx locations and comprehensive SEO and Google Ads management.
- Overhauled Google My Business accounts for each Optyx location.
- Engaged in regular posting with relevant keywords.
- Enhanced GMB profiles with detailed service and eyewear product listings.
Results:
- First Month: Significant early success, as evidenced by the initial campaign results.
- Two Months Later: 27% increase in local calls due to enhanced Local SEO.
Customer Needs:
- drive more conversions
- increase visibility across digital platforms
- address critical website SEO issues
- achieve better search engine rankings
Challenge:
Optyx faced multiple challenges with their website SEO, including significant technical issues such as missing meta tags and slow loading times, which negatively affected both the user experience and the site’s ranking on search engines. The lack of proper on-page optimization and an underdeveloped semantic core meant that key pages were not fully optimized to attract relevant traffic. Additionally, the site had ineffective conversion tracking, making it difficult to measure the success of SEO efforts or make data-driven decisions. These combined issues prevented Optyx from fully capitalizing on organic search traffic, limiting their ability to grow their online presence and reach more potential customers.
Solutions:
- Conducted a comprehensive audit of the website to identify and resolve SEO issues, including missing meta tags, slow loading times, and other technical barriers affecting search engine performance.
- Evaluated the existing advertising campaigns to determine their effectiveness and identify opportunities for improvement.
- Developed a bespoke SEO strategy to optimize Optyx's website, focusing on both technical SEO and on-page content improvements. The plan also incorporated Google Ads management to support SEO efforts.
- Focused on promoting Optyx’s "eye exams" services to drive relevant traffic through targeted Google Ads campaigns, optimizing the keyword strategy and enhancing conversion tracking.
- Addressed and resolved approximately 6,500 SEO issues, including on-page elements, technical fixes, and content optimization, resulting in immediate improvements in search rankings and organic visibility.
Results:
- First Month: Significant early success with noticeable improvements in search rankings and campaign performance.
Addressing 6,500 SEO issues resulted in a noticeable increase in organic visibility, driving more relevant traffic to the site and improving overall click-through rates.
Business Value:
Optyx offers significant value by providing customers with high-quality, customized optical solutions that cater to both their aesthetic preferences and vision care needs. The brand's commitment to using advanced technology ensures precise prescriptions and optimal comfort, enhancing the overall eyewear experience. Optyx also stands out for its personalized customer service, ensuring that each client receives expert advice tailored to their specific vision requirements. Whether it's through their stylish eyewear collections or comprehensive eye care services, Optyx delivers solutions that help customers improve their vision and elevate their everyday lives. By focusing on quality, innovation, and customer satisfaction, Optyx adds lasting value, building trust and loyalty with its clientele.
