Optyx is a premier provider of optical solutions, offering a wide range of high-quality eyewear and comprehensive vision care services. With a commitment to enhancing vision and improving quality of life, Optyx combines cutting-edge technology, expert advice, and personalized service to deliver the best optical products and services. Whether you're in need of a stylish pair of prescription glasses, precision contact lenses, or a thorough eye exam, Optyx ensures a seamless experience, focusing on delivering tailored solutions that meet the unique needs of every customer. Through a customer-centric approach and a dedication to excellence, Optyx strives to help individuals see the world more clearly and comfortably.
OPTYX
United States
25
%growth in GMB impressions
27
%increase in local calls
20
%boost in brand visibility
About company
OPTYX is a premium optical retailer based in New York, offering diagnostic eye care and a curated selection of high-end eyeglass frames and sunglasses. With 11 locations across New York City and Long Island, OPTYX combines in-store expertise with digital convenience, helping customers see clearly and look stylish with trusted, personalized service.
Services provided
Google Ads
Drive targeted traffic with optimized campaigns
Website SEO
Improve search rankings with expert optimization
Local seo
Boost local presence with effective tactics
Meta Ads
Enhance brand visibility through tailored strategies
Graphic design
Captivate with innovative and eye-catching visuals
Email marketing
Engage your audience with personalized campaigns
Projects details
Business Description:
Google Ads
Local seo
Website seo
Meta Ads
Graphic design
Email marketing
Customer Needs:
- OPTYX needed a full review of its marketing and advertising performance due to a noticeable drop in customer traffic. The company requested a comprehensive analysis of existing campaigns, improved ad coverage, proper conversion tracking, and promotion for specific services like eye exams.
Challenge:
Existing campaigns had limited targeting, with improper conversion tracking and weak Google My Business setup. The website also had technical SEO issues, including slow loading speed and missing meta tags.
Solutions:
- We began with a complete marketing and technical audit. SEO issues like missing meta tags and slow performance were identified.
- Advertising analysis revealed conversion tracking errors and limited geo-targeting.
- Our first campaign focused on promoting eye exams through local search ads.
- We correctly configured conversions, built a keyword core, and wrote unique ad copy for each cluster.
- Ads ran in a 7-mile radius around each location with a clear budget.
- Local SEO work included analyzing and updating all GMB listings, optimizing names, categories, and descriptions, and publishing posts based on relevant keywords.
- We added eyewear products to the GMB listings for direct Google visibility.
- Continuous actions - photo updates, responding to reviews, and keyword-based content - helped increase map visibility.
- We launched additional campaigns and began gradual site error correction to enable a Shopping campaign for sunglasses.
Results:
- Search ad campaigns quickly showed strong results, improving customer acquisition near OPTYX locations. GMB updates increased impressions and rankings in local searches. Conversion tracking now provides accurate performance data. Ongoing ad optimizations and regular GMB activity continue to improve online and in-store engagement.
Customer Needs:
- increase visibility in local search results
- drive more calls to their locations
- increase foot traffic to their stores
Challenge:
Despite having 11 locations, Optyx was not fully leveraging local SEO, which hindered its visibility in location-based searches and made it harder for potential customers to find their stores online.
Solutions:
- Developed a bespoke strategy for Local SEO across 11 Optyx locations and comprehensive SEO and Google Ads management.
- Overhauled Google My Business accounts for each Optyx location.
- Engaged in regular posting with relevant keywords.
- Enhanced GMB profiles with detailed service and eyewear product listings.
Results:
- First Month: Significant early success, as evidenced by the initial campaign results.
- Two Months Later: 27% increase in local calls due to enhanced Local SEO.
Customer Needs:
- drive more conversions
- increase visibility across digital platforms
- address critical website SEO issues
- achieve better search engine rankings
Challenge:
Optyx faced multiple challenges with their website SEO, including significant technical issues such as missing meta tags and slow loading times, which negatively affected both the user experience and the site’s ranking on search engines. The lack of proper on-page optimization and an underdeveloped semantic core meant that key pages were not fully optimized to attract relevant traffic. Additionally, the site had ineffective conversion tracking, making it difficult to measure the success of SEO efforts or make data-driven decisions. These combined issues prevented Optyx from fully capitalizing on organic search traffic, limiting their ability to grow their online presence and reach more potential customers.
Solutions:
- Conducted a comprehensive audit of the website to identify and resolve SEO issues, including missing meta tags, slow loading times, and other technical barriers affecting search engine performance.
- Evaluated the existing advertising campaigns to determine their effectiveness and identify opportunities for improvement.
- Developed a bespoke SEO strategy to optimize Optyx's website, focusing on both technical SEO and on-page content improvements. The plan also incorporated Google Ads management to support SEO efforts.
- Focused on promoting Optyx’s "eye exams" services to drive relevant traffic through targeted Google Ads campaigns, optimizing the keyword strategy and enhancing conversion tracking.
- Addressed and resolved approximately 6,500 SEO issues, including on-page elements, technical fixes, and content optimization, resulting in immediate improvements in search rankings and organic visibility.
Results:
- First Month: Significant early success with noticeable improvements in search rankings and campaign performance.
Addressing 6,500 SEO issues resulted in a noticeable increase in organic visibility, driving more relevant traffic to the site and improving overall click-through rates.
Customer Needs:
- The client needed to increase brand awareness and drive foot traffic to their physical stores across New York. Their goal was to attract local customers seeking premium eye exams, designer eyewear, and prescription lenses.
Challenge:
Promoting offline store visits through Meta Ads required highly localized targeting and messaging. The challenge was reaching the right audience across multiple NYC locations while tracking offline results.
Solutions:
- We developed a location-based Meta Ads strategy focused on driving in-store visits. Each campaign was customized by store area, including Manhattan, Brooklyn, and Long Island, with separate ad sets targeting people within specific radius zones. We used demographic filters and interest-based targeting to reach individuals likely to shop for high-end eyewear or schedule an eye exam.
- Creative assets were designed to reflect the luxury nature of the brand, featuring stylish frames, clean store visuals, and limited-time promotions. We tested different CTA variations such as “Visit Us Today” and “Book Your Eye Exam” to drive local actions. Offline conversions were supported through call campaigns and traffic ads that linked directly to location pages with integrated booking options.
- To improve efficiency, we built store-specific audiences using location-based engagement data and layered retargeting on users who interacted with the site or social profiles. Weekly optimization helped refine budget allocation across underperforming and top-performing stores. Seasonal ads were also introduced to align with promotions like back-to-school and end-of-year insurance reminders.
Results:
- We achieved a steady increase in store traffic and appointment bookings across multiple New York locations. Brand visibility rose significantly in targeted neighborhoods, with campaigns consistently generating walk-ins and calls. Meta Ads became the primary driver of local engagement and in-store visits for Optyx.
Customer Needs:
- Optyx required premium-quality creatives to promote their primary service — eye exams — as well as high-end branded eyewear collections during seasonal sales campaigns. The client emphasized the need for a luxurious, elevated visual identity to reflect their upscale positioning.
Challenge:
The brand’s premium market positioning demanded refined, fashion-forward creatives that could resonate with an affluent audience while still driving conversions. Each campaign required precision in balancing medical trust and designer elegance.
Solutions:
- Developed a cohesive suite of creatives for Meta and Google Ads that included static banners, animated videos, and high-conversion sale visuals.
- Focused on promoting eye exams as a core service using clean layouts, deeply color palettes, and trust-building messaging.
- Crafted elegant campaign visuals for large-scale branded eyewear promotions, aligning with seasonal fashion trends and luxury aesthetics.
- Created motion-based creatives to highlight product exclusivity, limited-time offers, and in-store experiences.
- Emphasized luxury typography, premium product photography, and soft animation to mirror the tone of luxury fashion advertising.
- Adapted each creative concept for performance across both paid ads and organic social media channels to ensure unified brand presence.
- Collaborated with the performance team to refine visual formats and optimize for CTR, while maintaining the brand’s exclusive image.
Results:
- The refined creative approach helped position Optyx as a luxury brand in both vision care and designer eyewear.
- Promotional assets contributed to successful sales periods and supported long-term brand loyalty.
- Campaign visuals elevated the brand’s perception while delivering strong results across Meta and Google platforms.
Customer Needs:
- Optyx, with 13 physical locations across the U.S., needed consistent email communication to engage their large customer base and promote ongoing seasonal campaigns, offers, and local events.
- Although the team had prior experience with email marketing, they required strategic and creative support to bring structure and branding consistency across campaigns.
Challenge:
The client uses DemandForce, a limited email platform with rigid templates and very basic automation capabilities. It lacks modern features such as pop-up form integration, automated flows, time-based scheduling, or mobile-specific email adaptations, creating clear limitations for strategic growth.
Solutions:
- Despite platform constraints, we maintained consistent branded outreach through well-designed email campaigns for: - Promotional events (e.g. seasonal discounts, in-store campaigns); - Thematic moments (e.g. The Valentines Day); - Local store-specific updates across the 13 U.S. locations.
- Focused on maximizing what the platform allows, adjusting layout hierarchies, optimizing text-image balance, and keeping Optyx’s professional, fashion-forward aesthetic intact.
- Developed custom visuals outside the platform that could be dropped into DemandForce templates, giving each email a polished and premium look.
- Coordinated timing and content across all locations while maintaining unified messaging and clear calls-to-action, despite the platform’s inability to segment by time or device.
Results:
- Even within a highly restrictive system, we maintained brand consistency and visual quality across all email campaigns.
- Campaigns successfully supported promotional and seasonal pushes across multiple locations.
- Email continued to serve as a reliable communication channel for maintaining customer relationships and driving store traffic, proving the value of thoughtful design and messaging, even with limited tools.
Business Value:
Optyx offers significant value by providing customers with high-quality, customized optical solutions that cater to both their aesthetic preferences and vision care needs. The brand's commitment to using advanced technology ensures precise prescriptions and optimal comfort, enhancing the overall eyewear experience. Optyx also stands out for its personalized customer service, ensuring that each client receives expert advice tailored to their specific vision requirements. Whether it's through their stylish eyewear collections or comprehensive eye care services, Optyx delivers solutions that help customers improve their vision and elevate their everyday lives. By focusing on quality, innovation, and customer satisfaction, Optyx adds lasting value, building trust and loyalty with its clientele.
