Home / Project / Paradiso College

Paradiso College

United States

60.5

increase in website clicks

growth in calls

increase in visibility

About company

Paradiso Prep provides a rigorous college preparatory education focused on academic excellence, character development, and a multilingual STEAM curriculum. The school equips students with the skills and confidence needed to excel in high school, college, and beyond, fostering creativity, critical thinking, and global awareness.

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Services provided

Google Ads

Drive targeted traffic with optimized campaigns

Meta Ads

Enhance brand visibility through tailored strategies

Graphic design

Captivate with innovative and eye-catching visuals

Website development

Build robust and scalable online platforms

Local seo

Boost local presence with effective tactics

Web design

Create stunning and user-friendly websites

Projects details

Business Description:

Paradiso College Preparatory is an educational institution focused on providing quality education to students from diverse backgrounds. The school’s mission is to offer an inclusive, engaging, and innovative learning environment. Their curriculum focuses on fostering academic achievement, personal growth, and community involvement, preparing students for future success in both education and life.

Google Ads

Meta Ads

Graphic design

Local seo

Web design

Customer Needs:

Challenge:

Solutions:

Results:

Customer Needs:

Challenge:

Solutions:

Results:

Customer Needs:

The initial objective was to create Meta Ads creatives to drive enrollments for middle school students in Puerto Rico.
Ads needed to be developed in both English and Spanish to engage a bilingual audience of parents and guardians.
After a long pause, the client returned with a request for new ad materials promoting the school’s investment opportunities, requiring new Meta and Google Ads creatives with a more corporate and financial focus.

Challenge:

The first challenge was to test language preference in a diverse audience, balancing between Spanish-speaking locals and English-speaking households.
Later, a strategic shift toward investor-focused messaging required a completely different design and tone, while staying consistent with the school’s branding.

Solutions:

Created two versions of enrollment-focused Meta Ads creatives: one in English and one in Spanish.
After analyzing early campaign results, we found Spanish creatives performed significantly better, and we moved forward by prioritizing that language for all student recruitment efforts.
At a later stage, developed a new creative suite for Meta and Google Ads centered on investor engagement, focusing on the school’s development potential and educational mission.

Results:

The Spanish-language enrollment ads helped boost visibility and inquiries from local families in Puerto Rico.
The newly developed investor-focused creatives expanded the school’s positioning to attract support and funding through Meta and Google Ads.
Our collaboration evolved from educational promotion to include institutional and investment-level marketing, aligning design and messaging across different campaign goals.

Customer Needs:

Boost local visibility, impressions, and website clicks.
Enhance engagement from parents and students in San Juan and Arecibo, Puerto Rico.
Optimize GMB profiles with targeted education-related keywords.
Increase brand awareness in the local community.
Maintain consistent updates to keep the school top of mind for prospective families.

Challenge:

Paradiso College Preparatory aimed to improve its online presence in two key locations, San Juan and Arecibo, Puerto Rico. The challenge was to increase engagement and inquiries through better local search rankings and a more visible digital profile.

Solutions:

GMB Profile Optimization: We enriched the Google My Business profiles with keywords related to college preparatory education, innovative learning, and academic excellence, tailored for San Juan and Arecibo markets.
Location-Specific Targeting: Services and descriptions were localized to address the unique needs of families in both San Juan and Arecibo, ensuring better reach in these communities.
Regular Local SEO Posts: Consistent updates were posted highlighting school events, enrollment information, and unique program offerings to engage the local audience and improve SEO rankings.
Service & Area Focus: We highlighted Paradiso’s cutting-edge educational system and nurturing environment, emphasizing its commitment to academic and personal growth in both locations.
Monitoring and Adjusting: Ongoing analysis of GMB insights allowed refinement of keywords and content, maximizing local visibility and parent engagement.

Results:

In April 2024, Paradiso College Preparatory’s profile interactions climbed to 390, marking a 50% increase from the prior month. Calls to the school grew by 17.5%, reaching 74, while website clicks surged by an impressive 60.5% to 122. Additionally, enhanced local SEO efforts have helped improve Paradiso’s search rankings, driving consistent traffic and inquiries, which is expected to positively impact enrollment numbers for the upcoming school year.

Customer Needs:

Clear Communication of Mission: The website needed to clearly communicate the school’s mission of empowering every learner, highlighting the values of inclusivity, quality education, and community involvement.
Engaging Visuals: A design that reflects the school’s commitment to excellence in education, showcasing students' achievements and activities.
Donor Engagement: A dedicated section to inform donors about benefits such as Act 60 and how their contributions can impact students and the community.

Challenge:

The main challenge was to create a website that would not only reflect the school’s mission and core values but also serve as a platform for engaging current and prospective students, donors, and the community. Additionally, there was a need to streamline donation processes and enhance communication with the community about student progress and achievements.

Solutions:

User-Centered Design: The website was redesigned with a focus on ease of navigation, ensuring that visitors could quickly find important information, such as donor opportunities, student success stories, and academic programs.
Personalized Donor Experience: A dedicated Act 60 donor section was added, detailing the benefits of donations and how contributions support students. Interactive elements were incorporated to encourage engagement.
Responsive Design: The website was optimized for mobile devices to ensure accessibility for all users, whether they’re on a desktop, tablet, or smartphone.
Real-Time Updates: Implemented a feature that allows for real-time updates on student progress, achievements, and school events, creating transparency and keeping the community informed.
Success Story Highlight: A section was added to showcase student voices and how donor contributions directly impact their success, enhancing the emotional connection with potential donors and stakeholders.

Results:

Improved User Engagement: The website’s redesign led to higher engagement rates, with users spending more time exploring the site, particularly in areas like donor benefits and student achievements.
Increased Consultation Bookings: The Act 60 donor section provided clear, actionable information, leading to an increase in donor contributions by providing transparency and emphasizing the impact of their support.